Canada
Toronto 2015 makes brace of signings for Pan Am Games
The organising committee for Toronto’s staging of the 2015 Pan American and Parapan American Games has made a double addition to its commercial portfolio by agreeing deals with CAA South Central Ontario and Allstream.
SecurTek increases Canadian curling presence
Home and business security monitoring specialist SecurTek has expanded its sponsorship of the Canadian Curling Association’s Season of Champions series.
Toro Rosso renews Nova Chemicals deal
Formula One motor-racing team Scuderia Toro Rosso has confirmed a three-year extension to its sponsorship agreement with Nova Chemicals.
Edmonton Oilers latest NHL franchise to team with Scotiabank
Scotiabank has sealed a six-year deal to become the official bank of NHL team Edmonton Oilers, further increasing the banking group’s presence in Canadian ice hockey.
MLB’s Brewers and Blue Jays strike new deals
MLB baseball team Milwaukee Brewers have announced a multi-year partnership with Japanese automotive company Toyota, while the Toronto Blue Jays have agreed a three-deal with restaurant chain Pizza Nova.
Tim Hortons renews and expands Canadian curling deal
Restaurant chain Tim Hortons has extended its sponsorship deal with the Canadian Curling Association through 2018.
DuPont Pioneer seals Canadian curling partnership
Plant genetics developer and supplier DuPont Pioneer has signed a three-year sponsorship agreement with the Canadian Curling Association.
Bell chimes in with Whitecaps extension
Canadian Major League Soccer team Vancouver Whitecaps has announced a multi-year sponsorship extension with its premier founding partner Bell.
Foot Locker strengthens ties with NBA
Athletic footwear and apparel retailer Foot Locker has agreed a multi-year deal to become an official partner of the NBA in Canada, while it has also expanded its US partnership with the basketball league.
PC Financial takes naming rights to new PGA Tour Canada event
PC Financial, the banking service of the Loblaw Companies group, has secured the title sponsorship for the PGA Tour Canada’s new golf tournament at Point Grey Golf and Country Club in Vancouver.
DB Schenker expands multi-sport presence with Pan Am Games deal
The Canadian arm of Deutsche Bahn-owned company DB Schenker has been named as the official logistics supplier to the Toronto 2015 Pan Am/Parapan Games.
Coors Light secures title spot for NHL TV series
US brewing company MillerCoors has furthered its association with the NHL ice hockey league by securing the presenting sponsorship of behind-the-scenes television programme NHL Revealed: A Season Like No Other for its flagship Coors Light brand.
Coca-Cola gets behind Toronto’s Pan American Games
Soft drinks giant Coca-Cola has reached an agreement to become the official supplier of non-alcoholic beverages to the Toronto 2015 Pan Am/Parapan Games multi-sport event.
Rogers expands Oilers partnership with naming rights to new arena
Canadian telecommunications company Rogers has reached a deal with Rexall Sports Corporation and Edmonton Oilers for the naming rights to the NHL ice hockey team’s new arena.
Canadian Olympic Committee seals Sun Media deal
Canadian newspaper publisher Sun Media Corporation has announced a partnership with the Canadian Olympic Committee covering the Sochi 2014 and Rio 2016 Olympic Games.
NHL deal worth it for L’Oréal
Cosmetics and beauty brand L'Oréal Paris Men Expert has made its first move into sports sponsorship through a three-year deal with North American ice hockey league the NHL.
Labatt toasts Women’s World Cup partnership
Canadian brewery Labatt has reached an agreement to become a national supporter of the 2015 Fifa Women’s World Cup, which will be hosted by Canada.
Mondelez joins Team Canada ahead of Sochi 2014
The Canadian subsidiary of multinational food and beverage conglomerate Mondelez has announced a four-year deal to become an official supporter of the Canadian Olympic Committee.