Telecoms
Latest Features
2nd Chance Charlie – 2degrees & New Zealand’s Super Rugby clubs
We Connect for Good – BT & The FA/FAW/SFA/IFA
Netball v Football Exhibition Match – Telkom & Netball South Africa
5G Stadium Experience – Verizon & NFL
Team of Us: Everyone In – Vodafone & the IRFU
Williams F1 reports drop in sponsorship income, gets lucky with title deal
Sponsors sign on for World Urban Games’ debut
Vodafone signs new four-year deal with IRFU
KHL renews with sponsors, hails new data offering
Features
Ireland’s Ball – Vodafone & the IRFU
Be Their Armour, Wear the Rose – O2 & England Rugby
The Team That Wouldn’t Be Here – Verizon & NFL
Purple Couch – T-Mobile & UFC
Month of May 5G – Verizon & IndyCar
#ChampionsSofa – Sony & Uefa
AR Giant Soccer Player Stunt – Orange & LaLiga
#MotoGPConnect – Tata Communications & MotoGP
FA rolls Wembley and St George’s Park assets into BT deal, still falls short on price
FIGC fights negative trend in sponsorship revenues from weak position
Telefónica renews Team Movistar UCI World Tour deal
‘CR7 effect’ may ease political pressure on Serie A sponsorships
World Cup activations round-up (3/3)
Nokia returns for second innings with Kolkata Knight Riders
Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.
China Unicom: Brand positioning as a leader in smart tech
Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.
China Unicom outbids domestic rivals for Beijing 2022
Chinese telco China Unicom has become the Official Telecommunication Services Partner of the Beijing 2022 Olympic and Paralympic Winter Games in deal valued in the high tens of millions of dollars.
Orange goes deeper into French football with four-year FFF deal
Orange, the former state telco of France, this month agreed a deal to become a Main Partner of the Fédération Française de Football, the French football federation, for the next rights cycle.
The Wembley Cup with EE: Portrait of an activation
The success of last weekend’s 'Wembley Cup with EE', the third annual exhibition match between two YouTuber tribes, with a few football legends thrown in, presents an interesting problem for the event’s title sponsors and organisers, the UK network operator EE.