Multi-sport
LVMH finally agrees contract as Paris 2024 final top-tier sponsor
The Paris 2024 organising committee (Cojop) has confirmed the long-anticipated news that French luxury goods giant LVMH has become a ‘Premium Partner’ to next year’s Olympic and Paralympic Games.
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Caisse des Dépôts, Arena join Paris 2024 sponsorship portfolio
Caisse des Dépôts, a French public sector financial institution, and Arena Group, which provides temporary structures and associated services for events and commercial use around the world, have signed u…
Paris 2024 eyes €100m more from lower tier partners to meet sponsorship target
The Paris 2024 organising committee (Cojop) is on track to hit its original sponsorship revenue target by the end of this year, leaving around €100m ($108.5
Oakley adds official eyewear designation for Team USA, LA28
US eyewear brand Oakley has been named the official eyewear of Team USA and LA28 Olympic and Paralympic Games
Paris 2024 signs Air Liquide deal, alcohol ‘absent’ from venues
The Paris 2024 Organising Committee for the Olympic and Paralympic Games (COJOP) has signed Air Liquide as its latest official supporter, while organisers have reportedly decided against applying for an…
Eli Lilly renews with Team USA, NBC and adds LA28 partnership
Eli Lilly, the global pharmaceutical company, has renewed its sponsorship deal with the United States Olympic & Paralympic Committee (USOPC) and struck a partnership for the Los Angeles 2028 Olympic and…
French audit body flags up ‘substantial uncertainties’ in Paris 2024 budget
The Cour des Comptes, France’s supreme audit institution, has again expressed its unease surrounding the financial planning for the 2024 Olympic and Paralympic Games in Paris, stating that “substantial unc…
Re-uz to implement cup deposit scheme as Paris 2024 Official Supporter
Reusable cup and container brand Re-uz has been announced as an Official Supporter of the Paris 2024 Olympic and Paralympic Games
Estanguet praises SNCF’s commitment to ‘ecological transition’ in Paris 2024 deal
French state-owned railway company SNCF has signed as an ‘Official Supporter’ of the Paris 2024 Olympic and Paralympic Games, the third tier of the domestic sponsorship programme.
Technogym joins Paris 2024’s ‘Official Supporter’ roster
The organising committee for the 2024 Summer Olympic and Paralympic Games has signed up Italian fitness, sport and health equipment and technology company Technogym as the 21st 'Official Supporter' of…
ArcelorMittal becomes Official Partner of Paris 2024
Multinational steel company ArcelorMittal has become an Official Partner of the Paris 2024 Olympic and Paralympic Games
A reunion for the ages – Humana and the National Senior Games
For the 2022 National Senior Games, presenting sponsor Humana worked with GMR Marketing to create a campaign that enabled Humana agents to build relationships with senior athletes in-person at the games…
Solomon Post backs home Pacific Games in six-figure sponsorship
Solomon Islands Postal Corporation (SIPC) has agreed a deal to become an official sponsor and partner of the 2023 Pacific Games multi-sport event hosted in its home country
Paris 2024 adds Fnac Darty to official supporter basket
French retail company Fnac Darty has signed on as an official supporter of the Paris 2024 Olympic and Paralympic Games
Commonwealth Games England hires NBA commercial executive Osikoya as CEO
Commonwealth Games England has announced that Mark Osikoya, who currently works for North American basketball league the NBA, will become its new chief executive
SCC France joins Paris 2024 domestic programme as official supporter
Information technology company SCC France has become the latest company to sign as an official supporter of the Paris 2024 Olympic and Paralympic Games
Aoki Holdings officials plead guilty as Tokyo 2020 corruption trials commence
Hironori Aoki, founder of Aoki Holdings, along with two other former executives today (Thursday) pleaded guilty to bribing a former member of the organising committee for the Tokyo 2020 Olympic Games as…
The 9th Lane – Lacoste and French National Olympic & Paralympic Committees
Lacoste, which was founded in 1933 by tennis player René Lacoste and is known globally for its famous green crocodile logo, leveraged its status as the supplier of out-of-competition and formal wear to …