France’s gambling regulator, L'Autorité Nationale des Jeux (ANJ), has called on sports betting operators to “rebalance their practices” after a study conducted during Uefa Euro 2020 revealed concerns over t…

Outdoor space at Barclays Center to be renamed SeatGeek Plaza

The organising committee for the Paris 2024 Olympic Games has announced its fourth top-tier Premium Partner – the French biopharmaceutical company Sanofi.

A further two Japanese prefectures have banned spectators from events at the forthcoming summer Olympic Games, with Tokyo 2020 now set to have fans in place at just 3

Team GB has signed a marketing deal with global CRM company Salesforce

Newly signed NBC Sports analyst takes equity in global gaming operator

Global professional services company PwC has been signed up as the latest domestic sponsor of the Paris 2024 Olympic and Paralympic Games by the local organising committee

Deal reflects fervent push for greater scale in booming collectibles industry

The Sportfive agency's head of Asia-Pacific and president of global sales, Adrian Staiti, is stepping down from the company in the coming months, SportBusiness understands

Cryptocurrency exchange FTX has taken another significant step to enhance its presence within the global sports industry by striking a partnership with Tom Brady, quarterback of the National Football League's…

The Sportfive agency has detailed plans to enhance its presence and activity in the Spanish market

Kim Kardashian's clothing brand Skims will provide the official underwear, loungewear, and pajamas for female United States athletes at the Tokyo Olympic and Paralympic Games this summer

Streaming platform YouTube has secured the naming rights to the 6,000-seat performance venue at Hollywood Park’s 300-acre sports and entertainment complex in Inglewood, California, which is anchored b…

Media group Discovery has signed a sponsorship contract with investment platform eToro ahead of the Tokyo Olympics

The Board of Control for Cricket in India has offered Rs10 crore ($1.35m/€1.1

Trading card company continues to benefit from ongoing collectibles boom

SNTV will look to leverage its media reach after launching a new arm of the business that identifies and distributes purpose-led and social activation content for brands and stakeholders, according to…