Winter Sports

Stefan Krauss, the long-standing managing director of Infront Austria and the agency’s vice-president of winter sports, is to leave the company by the end of next month.

US-based footwear brand Skechers has expanded its presence in winter sports by agreeing new sponsorships with the International Ski and Snowboard Federation (FIS) and the German Ice Hockey Federation (DEB)

The International Biathlon Union (IBU) has announced German health food brand LaVita as a main sponsor on a three-year deal

US Speedskating and USA Bobsled/Skeleton have announced multi-year extensions with their long-standing apparel partner Under Armour

US Ski & Snowboard has secured a significant expansion of its landmark, four-year sponsorship agreement with Missouri-based wealth management and investment banking company Stifel Financial, just three…

Building supplies company Würth has strengthened its association with winter sports by being named a main sponsor of the 2023 Alpine and Nordic World Ski Championships, while heating and refrigeration …

GB Snowsport has boosted its sponsorship portfolio with the addition of the Rubicon Raw Energy drink brand

Four-year pact includes title sponsorship rights to US Alpine Team

The Italian arm of professional services company Deloitte has added domestic sponsorship rights to the 2026 Winter Games in Milan-Cortina to its Olympic global partner deal

Italian brand secures large package of rights with national governing body

US Ski & Snowboard has unveiled a trio of commercial partnerships ahead of the 2022 Beijing Winter Olympics. Air purification technology company Airphx has been named an official suppler to the organization.

US Ski & Snowboard and Delta Air Lines have renewed their long-standing partnership through 2023 to include the upcoming 2022 Beijing Winter Olympics

Chinese ecommerce brand has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team

US Ski & Snowboard has signed an agreement with general aviation company Textron Aviation

Sponsorship executive Diego Checha has been appointed as associate director of sales for winter sports and premium rights at Infront Germany after five and a half years with the Sportfive agency

Swiss watchmaker Tissot has signed on as a top-tier gold partner of the 2021 Winter Universiade multi-sport event in Lucerne, Switzerland

Italian television executive Antonio Marano has been named as the new commercial director of the Milan-Cortina Foundation 2026, the organising committee for the Italian Winter Olympic and Paralympic Games

Swiss white goods company V-Zug has been named the official main sponsor of the next three World Curling Championships outside of Canada.