Winter Sports

Swiss watchmaker Tissot has signed on as a top-tier gold partner of the 2021 Winter Universiade multi-sport event in Lucerne, Switzerland

Italian television executive Antonio Marano has been named as the new commercial director of the Milan-Cortina Foundation 2026, the organising committee for the Italian Winter Olympic and Paralympic Games

Swiss white goods company V-Zug has been named the official main sponsor of the next three World Curling Championships outside of Canada.

Mobility technology brand Telepass has been named as presenting sponsor of the 2021 FIS Alpine World Ski Championships in Cortina, Italy

Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia G

The Beijing 2022 Winter Olympics and Paralympics have signed Sankeshu Paint as official exclusive paint supplier for the Games

The Beijing 2022 Winter Olympics organising committee has signed a quartet of official suppliers

The Norwegian Ski Federation (NSF), already suffering financial losses as a result of the Covid-19 pandemic, has lost one of its key sponsors – the country’s largest civil engineering company Veidekke.

German brewery Veltins has extended its sponsorship with major international winter sports events, including the Four Hills tournament and World Cups in ski jumping, Nordic combined and cross-country skiing

Chinese sportswear company Anta Sports Products announced yesterday that it has signed China's first naturalised skier, Eileen Gu, as a brand ambassador

The 2022 Beijing Winter Olympics organising committee has signed the People's Insurance Company of China as the Games' tenth official partner

The Olympic Channel, the International Olympic Committee’s OTT platform, has said it will provide 300 hours of coverage of the 2020 winter Youth Olympic Games, which takes place in Lausanne, Switzerland f…

Car dealership Emil Frey has been unveiled as the first gold partner of the 2021 Winter Universiade in Lucerne, Switzerland

Chinese dairy products company Inner Mongolia Yili Industrial Group has threatened to pull out of sponsoring the 2022 Winter Olympics in Beijing due to a dispute with rival firm China Mengniu Dairy

Healthcare company Kaiser Permanente has upgraded its partnership with the Golden State Warriors NBA basketball team to create Thrive City, a new community gathering place that will bring together locals…

World Para Snow Sports has extended its partnership with snow making technology company TechnoAlpin to cover all major championships through to 2022