Chinese manufacturing company Shougang Group has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games in Beijing.
Chinese sportswear brand 361° has been named as the title sponsor of the upcoming World Men’s Curling Championship.
Supermarket chain Jumbo has agreed a deal to become sole title sponsor of Team LottoNL-Jumbo, the innovative entity that combines the Dutch speed skating team and UCI WorldTour cycling outfit of the same name.
Sports Sponsorship Insider has undertaken research into 80 properties and 690 different brands across the Winter Olympic Games and winter sports.
The German Ski Association (DSV) has renewed its partnership with German sportswear manufacturer Adidas.