Latest Features

Confectionery brand Cadbury’s three-year Premier League partnership was underpinned by its Cadbury FC ambassador-focused programme which saw a stable of football legends add heft to a range of campaigns.

During the 2019 State of Origin series, Nestlé’s lozenge brand Soothers ran a campaign based on incentivising fans of both participating teams to submit their throat straining cheers of support.

Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.

Mars-owned chocolate brand Snickers is the first new company to join esports’ ELeague for the competition’s second season, but ELeague is now keen to diversify its portfolio.

MARS INCORPORATED was handed the 2012 NASCAR Marketing Achievement Award in Las Vegas this week in recognition of its 23-year association to the sport

Cereal brand Kellogg’s Frosted Flakes has agreed a deal to title sponsor the Sun Bowl college American football game, which will now be known as the Tony the Tiger Sun Bowl.

British snack foods manufacturer KP Snacks has signed up as a sponsor of The Hundred, the new 100-ball format competition launched by the England and Wales Cricket Board (ECB)

Snickers has become the official chocolate bar of the NBA 2K League, the NBA's official esports competition. Financial terms were not disclosed

Scottish baked goods brand Tunnock’s has signed as the new title sponsor of the Scottish Challenge Cup – the cup competition for clubs below Scottish football’s top-flight. U


LONDON 2012 Tier 2 sponsor Cadbury unveiled plans for its Olympic House this week, inviting visitors to experience the spirit of the Games in the "mythical world of Joyville"

‘TIS THE SEASON to be jolly but there seems very little festive cheer in our newspapers and on our TV screens.