Confectionery
Features
Cadbury FC Ambassador Programme – Cadbury & the Premier League
Confectionery brand Cadbury’s three-year Premier League partnership was underpinned by its Cadbury FC ambassador-focused programme which saw a stable of football legends add heft to a range of campaigns.
The Official Scream Team – Nestlé & NRL
During the 2019 State of Origin series, Nestlé’s lozenge brand Soothers ran a campaign based on incentivising fans of both participating teams to submit their throat straining cheers of support.
Budweiser blows rivals ‘out of the water’ at FA, Mars downsizes
Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.
Snickers deal builds ELeague roster for second season
Mars-owned chocolate brand Snickers is the first new company to join esports’ ELeague for the competition’s second season, but ELeague is now keen to diversify its portfolio.
Mars hits sweet spot with NASCAR marketing gong
MARS INCORPORATED was handed the 2012 NASCAR Marketing Achievement Award in Las Vegas this week in recognition of its 23-year association to the sport
Cadbury unwraps “Joyville” campaign
LONDON 2012 Tier 2 sponsor Cadbury unveiled plans for its Olympic House this week, inviting visitors to experience the spirit of the Games in the "mythical world of Joyville"
Reasons to be cheerful #1 2012
‘TIS THE SEASON to be jolly but there seems very little festive cheer in our newspapers and on our TV screens.