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Labatt toasts Women’s World Cup partnership

Canadian brewery Labatt has reached an agreement to become a national supporter of the 2015 Fifa Women’s World Cup, which will be hosted by Canada.

The deal makes Labatt the second such partner and provides it with extensive marketing rights within Canada for the tournament, which runs from June 6 to July 5, 2015.

Labatt has an existing sponsorship presence in Canadian football through tie-ups with Major League Soccer teams Vancouver Whitecaps and Toronto FC.

It joins telecommunications company Bell as a national supporter of the 2015 Women’s World Cup. There are a total of six such slots available on the tournament’s commercial roster.