HomeNewsNewsDrinks - BeerFootballCanada

Labatt toasts Women’s World Cup partnership

Canadian brewery Labatt has reached an agreement to become a national supporter of the 2015 Fifa Women’s World Cup, which will be hosted by Canada.

The deal makes Labatt the second such partner and provides it with extensive marketing rights within Canada for the tournament, which runs from June 6 to July 5, 2015.

Labatt has an existing sponsorship presence in Canadian football through tie-ups with Major League Soccer teams Vancouver Whitecaps and Toronto FC.

It joins telecommunications company Bell as a national supporter of the 2015 Women’s World Cup. There are a total of six such slots available on the tournament’s commercial roster.

Most recent

Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.

MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.  

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global