PC Financial takes naming rights to new PGA Tour Canada event

PC Financial, the banking service of the Loblaw Companies group, has secured the title sponsorship for the PGA Tour Canada’s new golf tournament at Point Grey Golf and Country Club in Vancouver.

A field of 156 players will contest the PC Financial Open at a course which has previously staged the men’s and women’s Canadian Open championships.

Under the terms of the naming agreement, the First Tee of Greater Vancouver YMCA becomes the official charitable benefactor for the event, which is being hosted by the SDI Marketing organisation.

SDI Marketing has brought in Linx Marketing, a Vancouver-based company with close ties to the First Tee of Greater Vancouver YMCA, to fulfil a consulting role at the tournament.

The 2014 PC Financial Open will be staged from May 26 to June 1.