Football

English Premier League club Watford has signed up online trading broker Alchemy Markets as a sponsor

Reigning English Premier League champions Manchester City have unveiled Expo 2020 Dubai as the club’s new training kit partner.

The Sportfive agency has added reigning French Ligue 1 champions Lille as a new client, signing a multi-year “strategic business partnership”.

English Premier League football club Southampton has signed up cryptocurrency education platform learncrypto.com as its new training kit sponsor

The UK government's review of its gambling law is likely to result in an outright ban on sponsorships by so-called ‘white label’ betting brands from overseas markets, particularly in Asia.

English Premier League club West Ham United has signed flash reflex training company BlazePod as a supplier.  The brand takes the designation of 'Official Visual Reaction Training Supplier'.

A potential gambling sector ban on front-of-shirt sponsorships in UK sport is unlikely to come into effect until 2023 at the earliest, according to a national press report

English Premier League club Arsenal has added multi-asset investment platform eToro to its sponsorship portfolio, furthering its presence in the football market through a multi-year deal with the North…

The South American Football Confederation (Conmebol) and the IMG-owned FC Diez Media have signed off on their new agreement for the sale of commercial rights to the region’s leading club competitions f…

Spanish football's LaLiga is significantly enhancing its presence in the non-fungible token (NFT) ecosystem by securing a partnership with NBA Top Shot creators Dapper Labs

English Premier League club West Ham United has signed up recovery technology brand Reboots to its sponsorship portfolio

Australian bank CommBank has agreed to take over the naming rights to the Western Sydney Stadium from sister brand Bankwest, which is also part of the Commonwealth Bank of Australia group

European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet

Turkish blockchain technology provider Bitci has become a premium partner of Italian Serie A club Spezia Calcio for the next three seasons, from 2021-22 to 2023-24

English Premier League club West Ham United has signed an extension to its supplier deal with football nutrition brand Soccer Supplement

Italian Serie A side Juventus has expanded its regional sponsorship deal with Italian heating systems brand Ariston to include Indonesia

Spanish LaLiga club Valencia has unveiled online trading brokerage Samtrade FX as its new back-of-shirt sponsor