Football
Dortmund renews regional deal with InstaForex
German Bundesliga football club Borussia Dortmund has extended its regional sponsorship contract with online forex trading company InstaForex
Legends of Bezogia by Bezoge Earth revealed as key sponsor of Dubai Globe Soccer Awards
Dubai, U.A.E. and Miami, U.S.A. - 29 November 2021
One of the world’s first cryptocurrency sponsorship deals between an alt coin and a major international sporting brand has been unveiled.
Data Snapshot: European Leagues 2021-22
Europe’s four biggest football leagues – plus Uefa’s club competitions – hold central sponsorship contracts worth between €794.4m and €883.3m in 2021-22.
Unsurpr
Herbalife sponsors Mamelodi Sundowns in Roc Nation Sports-brokered deal
Global nutrition company, Herbalife Nutrition has signed its first major sports sponsorship in Africa with South African Premier Soccer League (PSL) football club, Mamelodi Sundowns
Everton signs latest regional betting deal with i8.Bet
English Premier League club Everton has added to its regional betting sponsorship profile by signing betting operator i8.Bet as its exclusive betting partner in Asia
Premier League considers NFT partnerships, examines club crypto deals
The Premier League has confirmed it is considering entering the non-fungible token (NFT) space by signing a licensing deal covering digital collectibles
Liberty takes naming rights to Australia’s A-League Women
Financial services company Liberty has agreed a multi-year deal to become the first naming rights sponsor of A-League Women, the top tier of women’s club football in Australia.
Udinese extends Macron deal as club celebrates 125th anniversary
Italian football club Udinese has extended its kit supply contract with sportswear brand Macron
Sony named Manchester City’s Virtual Fan Engagement Partner
English Premier League club Manchester City has added to its sponsorship portfolio by signing up multinational technology company Sony
QatarEnergy joins Fifa Arab Cup portfolio as official partner
The state-owned QatarEnergy has signed with football’s world governing body Fifa as an official partner for the 2021 Fifa Arab Cup, which kicks off today (Tuesday) in Qatar.
Vertu Motors builds on PFA agreement with Middlesbrough and Sunderland deals
New and used car retailer Vertu Motors has furthered its presence in football by signing sponsorship deals with English Football League (EFL) Championship club Middlesbrough and League 1 side Sunderland
Socios sponsors Ballon d’Or Awards
Fan token creator Socios.com has signed with Amaury Media, the Amaury group's advertising agency, to become official partners of the 2021 Ballon d'Or Awards
Santos steps into NFT space with Binance
Braazilian football club Santos has signed a sponsorship and licensing agreement with digital asset broker Binance.
The contract is worth a total of R$10m (€1.6m/$1.8
Newcastle frustrated as Premier League clubs defer decision on sponsorship rules
The Saudi owners of Premier league club Newcastle United will have to wait until at least the middle of next month before they are cleared to make new sponsorship deals by the Premier League clubs
Crypto.com named Copa Libertadores sponsor and NFT licensee
The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition.
The deal makes Crypto
Stadion Wrocław signs first naming rights deal with Tarczyński
Polish meat products manufacturer Tarczyński has acquired naming rights to Stadion Wrocław, home of Ekstraklasa football club Ślask Wrocław.
Accor signs seven-year Stadium Australia naming deal, AAMI Park rights extended
Hotel operator Accor has won the naming rights to Stadium Australia, formerly known as ANZ Stadium, which will now be called Accor Stadium under a seven-year deal