Football
Barcelona adds sustainability app VeganNation as new sponsor
Spanish LaLiga football club Barcelona has signed a sponsorship deal with VeganNation, a sustainability-focused app powered by blockchain technology that promotes healthy living and practices
Adidas signs new long-term kit deal with Arsenal
German sportswear manufacturer Adidas has extended its kit supplier deal with English Premier League football club Arsenal
Player power puts sponsors in a spin as Mbappé takes a stand
Elite players increasingly refusing to engage with brands they don’t approve of
Sponsor contracts with leagues and federations do not guarantee access to named individuals
Xero adds FA sponsorship to women’s football portfolio
Business accounting software platform Xero has signed a new sponsorship with the Football Association focused on women’s and grassroots football.
Coca-Cola lands long-term deals with Liverpool, Tottenham Hotspur
Global drinks brand Coca-Cola has announced new long-term sponsorship deals with Premier League clubs Liverpool and Tottenham Hotspur
ECA and Uefa edge closer to long-term MoU
The European Club Association (ECA) and Uefa have moved closer to agreeing a new Memorandum of Understanding (MoU) spanning until 2030 after signing a new letter of intent (LOI)
Roma signs StarCasinò Sport ‘infotainment’ deal, Milan partners MonkeyLeague NFT
Serie A club AS Roma has signed a ‘premium partner’ deal with sports infotainment site StarCasinò Sport.
Angel City FC partners with Chevrolet as founding partner
The National Women’s Soccer League’s Los Angeles-based Angel City FC has named American car company Chevrolet as an exclusive sponsor and a founding partner as the club finishes its inaugural season.
Italian Football Federation deal highlights ITA Airways rebrand
Italian state-owned carrier ITA Airways has signed a sponsorship agreement with the Italian Football Federation (FIGC) focused on its national teams
RFEF unveils new sponsorship with Marcos Automoción
The Spanish Football Federation (RFEF) has announced a new four-year automotive sponsorship deal with national car dealer Marcos Automoción.
Liverpool expands Sorare agreement to global level
Liverpool has extended and expanded its association with non-fungible token (NFT) based fantasy sports platform Sorare
Bayer Leverkusen signs Strikerz Inc. as gaming sponsor
German football club Bayer 04 Leverkusen has announced a new sponsorship deal with online gaming brand Strikerz Inc.
Strikerz Inc
Everton taps Elevate Sports to find stadium naming rights partner
Premier League club Everton FC have appointed Elevate Sports Ventures, the prominent United States-based sports and entertainment consulting firm, to secure a naming rights sponsor for its new £500m (€573m, $5…
KFC France distances itself from criticism of FFF player image rights decision
KFC France has distanced itself from comments made by one if its leading executives on the dispute between the French Football Federation (FFF) and star player Kylian Mbappé over player image rights.
Everton latest club to strike hair transplant deal with Vera Clinic tie-up
Everton has become the latest Premier League club to strike a deal in the hair transplant category, agreeing a deal with Turkey-based aesthetics company Vera Clinic
Football Australia agrees men’s national team naming rights deal with Subway
Football Australia has agreed a three-year sponsorship deal with sandwich chain Subway covering the naming rights for men's national teams, plus rights around the women's national team and domestic club…
Inter Milan signs up LeoVegas.News as DigitalBits payment doubts persist
Inter Milan has secured an agreement with LeoVegas.News, the football magazine arm of the gambling company LeoVegas.
The three-year deal makes LeoVegas