Football

Spanish LaLiga football club Barcelona has signed a sponsorship deal with VeganNation, a sustainability-focused app powered by blockchain technology that promotes healthy living and practices

German sportswear manufacturer Adidas has extended its kit supplier deal with English Premier League football club Arsenal

Elite players increasingly refusing to engage with brands they don’t approve of Sponsor contracts with leagues and federations do not guarantee access to named individuals

Business accounting software platform Xero has signed a new sponsorship with the Football Association focused on women’s and grassroots football.

Global drinks brand Coca-Cola has announced new long-term sponsorship deals with Premier League clubs Liverpool and Tottenham Hotspur

The European Club Association (ECA) and Uefa have moved closer to agreeing a new Memorandum of Understanding (MoU) spanning until 2030 after signing a new letter of intent (LOI)

Serie A club AS Roma has signed a ‘premium partner’ deal with sports infotainment site StarCasinò Sport.

The National Women’s Soccer League’s Los Angeles-based Angel City FC has named American car company Chevrolet as an exclusive sponsor and a founding partner as the club finishes its inaugural season.

Italian state-owned carrier ITA Airways has signed a sponsorship agreement with the Italian Football Federation (FIGC) focused on its national teams

The Spanish Football Federation (RFEF) has announced a new four-year automotive sponsorship deal with national car dealer Marcos Automoción.

Liverpool has extended and expanded its association with non-fungible token (NFT) based fantasy sports platform Sorare

German football club Bayer 04 Leverkusen has announced a new sponsorship deal with online gaming brand Strikerz Inc. Strikerz Inc

Premier League club Everton FC have appointed Elevate Sports Ventures, the prominent United States-based sports and entertainment consulting firm, to secure a naming rights sponsor for its new £500m (€573m, $5…

KFC France has distanced itself from comments made by one if its leading executives on the dispute between the French Football Federation (FFF) and star player Kylian Mbappé over player image rights.

Everton has become the latest Premier League club to strike a deal in the hair transplant category, agreeing a deal with Turkey-based aesthetics company Vera Clinic

Football Australia has agreed a three-year sponsorship deal with sandwich chain Subway covering the naming rights for men's national teams, plus rights around the women's national team and domestic club…

Inter Milan has secured an agreement with LeoVegas.News, the football magazine arm of the gambling company LeoVegas. The three-year deal makes LeoVegas