Football

German Bundesliga football club Borussia Dortmund has extended its regional sponsorship contract with online forex trading company InstaForex

Dubai, U.A.E. and Miami, U.S.A. - 29 November 2021 One of the world’s first cryptocurrency sponsorship deals between an alt coin and a major international sporting brand has been unveiled.

Europe’s four biggest football leagues – plus Uefa’s club competitions – hold central sponsorship contracts worth between €794.4m and €883.3m in 2021-22. Unsurpr

Global nutrition company, Herbalife Nutrition has signed its first major sports sponsorship in Africa with South African Premier Soccer League (PSL) football club, Mamelodi Sundowns

English Premier League club Everton has added to its regional betting sponsorship profile by signing betting operator i8.Bet as its exclusive betting partner in Asia

The Premier League has confirmed it is considering entering the non-fungible token (NFT) space by signing a licensing deal covering digital collectibles

Financial services company Liberty has agreed a multi-year deal to become the first naming rights sponsor of A-League Women, the top tier of women’s club football in Australia.

Italian football club Udinese has extended its kit supply contract with sportswear brand Macron

English Premier League club Manchester City has added to its sponsorship portfolio by signing up multinational technology company Sony

The state-owned QatarEnergy has signed with football’s world governing body Fifa as an official partner for the 2021 Fifa Arab Cup, which kicks off today (Tuesday) in Qatar.

New and used car retailer Vertu Motors has furthered its presence in football by signing sponsorship deals with English Football League (EFL) Championship club Middlesbrough and League 1 side Sunderland

Fan token creator Socios.com has signed with Amaury Media, the Amaury group's advertising agency, to become official partners of the 2021 Ballon d'Or Awards

Braazilian football club Santos has signed a sponsorship and licensing agreement with digital asset broker Binance. The contract is worth a total of R$10m (€1.6m/$1.8

The Saudi owners of Premier league club Newcastle United will have to wait until at least the middle of next month before they are cleared to make new sponsorship deals by the Premier League clubs

The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition. The deal makes Crypto

Polish meat products manufacturer Tarczyński has acquired naming rights to Stadion Wrocław, home of Ekstraklasa football club Ślask Wrocław.

Hotel operator Accor has won the naming rights to Stadium Australia, formerly known as ANZ Stadium, which will now be called Accor Stadium under a seven-year deal