Football

In late 2019, HSBC kicked off its Tottenham Hotspur activations with a campaign celebrating the club’s women’s team’s first season in the FA Women’s Super League.

Sportitalia, the multi-sport broadcaster, has retained its domestic rights to the Primavera youth football competitions operated by Lega Serie A

Italian sportswear manufacturer Macron has further increased its presence in Australian football by agreeing a new deal with A-League club Melbourne Victory

Defending Scottish Professional Football League champions Rangers refused to sport the logo of online used car retailer Cinch, the league's recently-announced title sponsor, on their shirt sleeves as the…

Ria Money Transfer tasked agency Sra Rushmore to create a celebratory activation in February 2021 telling the story of legendary Madrid hairdresser Wizarchy, whose journey from the Dominican Republic to Spain reinforces the values of everyday hard work and perseverance.

Malaysian Super League football team Johor Darul Ta’zim FC (JDT) has struck a deal with Aston Martin Racing Asia that will see British car manufacturer release JDT-themed cars.

Wolverhampton Wanderers has agreed a wide-ranging tie-up with Evil Geniuses through which the English Premier League football club’s owner, Chinese conglomerate Fosun, has acquired a minority stake in t…

The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9

Italian Serie A football club AC Milan has named betting operator Premier Bet as its ‘Official Betting Partner in Africa’ for the 2021-22 season.

Insurance group Unipol has acquired naming rights to Cagliari’s proposed new stadium, along with the Italian Serie A football club’s current temporary home.

With the 2020-21 La Liga season was played behind closed doors, Barcelona shirt sponsor Rakuten engaged fans by asking them to submit images to a photomosaic displayed at the entrance of the Camp Nou.

A pandemic-linked data initiative from Siemens tracked fan heartbeats during Bayern games to showcase the connection between the club and its fans, while raising money to support local businesses.

English Premier League club West Ham United has signed a multi-year extension to the club’s shirt sleeve sponsorship with financial trading brand Scope Markets.

Fan token brand Socios.com has expanded its association with football in Argentina by becoming title sponsor of the Argentinian Primera División, the country’s top-tier league. Two months ago, Socios.co

Forex broker FBS activated its FC Barcelona rights in early 2020 via a series of campaigns and promotions that aimed to reinforce the brand’s leadership position, drive global growth and boost business in emerging markets.

Burnley has become the latest English Premier League club to secure a sleeve sponsor ahead of the 2021-22 season after agreeing a deal with online global payment provider AstroPay

Newly promoted English Premier League football club Brentford FC has signed global operations platform SafetyCulture as its sleeve sponsor