Canada
Sporting Apparel

The Canadian Olympic Committee has announced a four-year partnership, from 2013 to 2016, with sportswear company Adidas.

Basketball
Telecoms

Maple Leaf Sports and Entertainment (MLSE), the owner of several Canadian sports franchises, has unveiled BlackBerry as the official mobile computing partner of NHL ice hockey team the Toronto Maple Leafs, NBA basketball team the Toronto Raptors, and the Toronto Marlies American Hockey League ice hockey team.

Ice Hockey
Retail

Canadian Tire Corporation and Senators Sports & Entertainment, owners of the NHL's Ottawa Senators, have announced a strategic partnership that will result in the renaming of the team’s home arena to Canadian Tire Centre.

Cycling
Automobile Manufacturing

The Canadian arm of Korean automotive company Kia will continue its partnership with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal events on the UCI WorldTour circuit.

Ice Hockey
Beer

Budweiser and the National Hockey League Players’ Association (NHLPA) have agreed a new multi-season partnership to help bring fans closer to the sport and its players.

Multi-sport
Aerospace & Defense

The Greater Toronto Airports Authority (GTAA) is to lend its support to the Toronto 2015 Pan American and Parapan American Games by making Toronto Pearson International Airport an official welcome partner and official supplier of airport services for the two events.

Football
Telecoms

Bell Canada has signed on as the first national supporter of the country’s staging of the 2015 Fifa Women’s World Cup and the 2014 U-20 Women’s World Cup.

Football

Major League Soccer has announced a multi-year partnership with Microsoft to promote its Windows 8 platform.

Golf
Telecoms

Blackberry has signed up as a presenting sponsor of the Manulife Classic LPGA event.

Ice Hockey

CANADIAN MEDIA and cable company, Quebecor Media, have bought the naming rights to the city’s arena for a 25-year period, even though it’s yet to be built. T