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Basketball

In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.
Athletics

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

Football

The Bank of Montreal will pay the Canadian sports team and venue operator Maple Leaf Sports & Entertainment an increased fee as naming rights partner to BMO Field, the home stadium of Major League Soccer team Toronto FC.

Ice Hockey

CANADIAN MEDIA and cable company, Quebecor Media, have bought the naming rights to the city’s arena for a 25-year period, even though it’s yet to be built. T

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American Football
Gambling

Canadian brand Gateway Casinos & Entertainment has signed as the first Official National Land-Based Casino Partner of the NFL in Canada
Esports
Telecommunications

Canadian telecommunications brand Bell Canada has signed a wide-ranging sponsorship and investment partnership with global esports organisation OverActive Media (OAM)
Multi-Sport
Drinks - Wine

The Canadian Olympic Committee has agreed a six-year partnership with Pillitteri Estates Winery
Football
Retail Stores

Major League Soccer has extended its partnership with Atlanta-based home improvement retailer Home Depot through the 2022 season