BetVictor backs Canadian Elite Basketball League
The Canadian Elite Basketball League (CEBL) has announced a sponsorship deal with gambling company BetVictor for the upcoming 2023 season
Record number of sponsors for NHL Stanley Cup Playoffs
A record number of partners are activating during the National Hockey League's 2023 Stanley Cup Playoffs, with more than 36 sponsors involved
Volkswagen Canada renews CPL sponsorship to 2028
The Canadian Premier League has renewed its sponsorship deal with Volkswagen Canada for five years until 2028
Canadian Premier League nets Tonybet as sponsor
Football’s Canadian Premier League has announced a multi-year sponsorship deal with online gambling company Tonybet.
Fanatics replaces Adidas as NHL uniform supplier in landmark deal
Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…
Sponsor GE Appliances offers cash to resolve Canada Soccer pay dispute
GE Appliances, a sponsor of Canada Soccer, says that it is prepared to put up C$100,000 (€68,985/$72,685) to help resolve the pay dispute between the governing body and its women's national team.
Vancouver Whitecaps end Bell sponsorship
Major League Soccer's Vancouver Whitecaps announced that they have ended their sponsorship with Canadian telecommunications company Bell, which had been the club's jersey sponsor as part of their decade-plus…
Canada Soccer and Samsung to host World Cup watch parties
Canada Soccer announced a new partnership with Samsung Canada that will bring the two companies together to host watch parties as Canada's men's national team plays in its first Fifa World Cup since 1986
CIBC signs sponsorship deal with Canada Soccer, CPL
CIBC, the Canadian Imperial Bank of Commerce, has completed a multiyear sponsorship deal with Canada Soccer and the Canadian Premier League that will put CIBC's logo on the men's, women's, and para national…
Degree Deodorant aligns with CPL, Canada Soccer
Degree Deodorant has been named the official deodorant and antiperspirant partner of Canada Soccer's national teams and the Canadian Premier League in a multiyear deal with the Unilever brand
Carlsberg partners with Canada Soccer, CPL
Canada Soccer announced Carlsberg as the official beer and non-alcoholic beer of the governing body’s national teams and the Canadian Premier League.
Gatorade Canada partners with PWHPA
Gatorade Canada has announced a new partnership deal with the Professional Women’s Hockey Players Association ahead of their upcoming fourth season that kicks off on October 14 in Montreal, Canada.
Purex named NHL’s official laundry detergent
The National Hockey League has secured a multiyear Canadian partnership with Henkel Canada in which the multinational chemical and consumer goods company's Purex brand has been named the league's official…
Nike suspends sponsorship with Hockey Canada
Amid the fallout of sexual assault scandals with Hockey Canada, the country's ice hockey governing body, American athletic clothing brand Nike has suspended its sponsorship after other sponsors did the…
Islanders, Senators announce new helmet sponsors
The National Hockey League's New York Islanders and Ottawa Senators have both announced new helmet sponsorship deals for the upcoming 2022-23 season, reflecting continued corporate interest in the asset
CCM named official equipment supplier of PWHPA
Hockey equipment designer and manufacturer CCM has been named the new official equipment sponsor of the Professional Women’s Hockey Players Association ahead of the upcoming fourth season.
Maple Leafs, Coyotes strike NHL jersey patch sponsorship deals
The National Hockey League's Toronto Maple Leafs will wear a "Milk" logo on their home and road uniforms following a multiyear jersey patch partnership with Dairy Farmers of Ontario