Current and former members of the Canada Soccer board have been hit with a C$40m ($29.6m/€27.4m) lawsuit over approving the 2018 award of a long-term media and sponsorship rights contract to Canada Soccer Business.

The Professional Women’s Hockey League (PWHL) has signed up Air Canada to its sponsorship portfolio ahead of its inaugural season.

Toronto-based pizza chain Pizza Pizza has taken over the home helmet sponsorship rights to the NHL’s Toronto Maple Leafs from social media platform TikTok.

US sportswear giant Nike has ended its sponsorship of Hockey Canada, amid the fallout from a sexual assault scandal that came to light at ice hockey's domestic governing body last year

The Netball World Cup has been left without a title sponsor just three weeks out from the start of the tournament, after insurance and investments company Vitality pulled out of its agreement

Katherine Henderson has been named the new chief executive and president of Hockey Canada following a tumultuous past year for the organisation

Gaming company FanDuel has agreed a deal to become the first authorised gaming operator and official sportsbook partner of the Canadian Football League

Canada Soccer, the country's governing soccer body, is facing financial difficulties that may result in filing for bankruptcy protection

The Canadian Elite Basketball League (CEBL) has announced a sponsorship deal with gambling company BetVictor for the upcoming 2023 season

A record number of partners are activating during the National Hockey League's 2023 Stanley Cup Playoffs, with more than 36 sponsors involved

The Canadian Premier League has renewed its sponsorship deal with Volkswagen Canada for five years until 2028

Football’s Canadian Premier League has announced a multi-year sponsorship deal with online gambling company Tonybet.

Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…

GE Appliances, a sponsor of Canada Soccer, says that it is prepared to put up C$100,000 (€68,985/$72,685) to help resolve the pay dispute between the governing body and its women's national team.

Major League Soccer's Vancouver Whitecaps announced that they have ended their sponsorship with Canadian telecommunications company Bell, which had been the club's jersey sponsor as part of their decade-plus…

Canada Soccer announced a new partnership with Samsung Canada that will bring the two companies together to host watch parties as Canada's men's national team plays in its first Fifa World Cup since 1986

CIBC, the Canadian Imperial Bank of Commerce, has completed a multiyear sponsorship deal with Canada Soccer and the Canadian Premier League that will put CIBC's logo on the men's, women's, and para national…

Degree Deodorant has been named the official deodorant and antiperspirant partner of Canada Soccer's national teams and the Canadian Premier League in a multiyear deal with the Unilever brand