Toronto 2015 makes brace of signings for Pan Am Games

The organising committee for Toronto’s staging of the 2015 Pan American and Parapan American Games has made a double addition to its commercial portfolio by agreeing deals with CAA South Central Ontario and Allstream.

CAA SCO has signed up as the official auto club of the Games. The company’s reach encompasses 34 retail locations serving almost two million members across southern Ontario.

Rhonda English, vice-president of marketing and member value at CAA SCO, said: “In the summer of 2015, the Toronto 2015 Games will attract 10,000 athletes and officials, 250,000 visitors, as well as media and dignitaries from 41 countries. They’ll be travelling throughout our region — down the roads and highways CAA SCO knows best and where we have served our members for more than a century. We want to help ensure they get to where they’re going safely while they’re here.”

Business communications provider Allstream has been named the official managed IP communications supplier and official hosted collaboration solutions supplier for next year’s events. In 1999, the last time Canada hosted the Pan Am Games, Manitoba Telecom Services – the parent company of Allstream – was also a corporate sponsor of the Games when Winnipeg hosted them for the second time.

“Allstream’s advanced IP networking solutions will enable TO2015 to quickly and easily engage with sponsors, partners, suppliers and volunteers and will truly help make the Toronto 2015 Games the most connected Games ever,” Allstream president Michael Strople said.

CAA SCO and Allstream join previously announced members of the Toronto 2015 sponsor portfolio, including lead partner CIBC, premier partners Chevrolet Canada, Cisco and Loblaw Companies, opening ceremony creative partner Cirque du Soleil, official suppliers Beanfield Metroconnect, Coca-Cola, Pattison Outdoor Advertising, Fuse Marketing Group, McKesson Canada, Royal Canadian Mint, Schenker of Canada, Toronto Pearson International Airport, the Toronto Star, and official broadcaster CBC/Radio-Canada.