Canada
Loblaw teams up with Toronto’s Pan American Games
Canadian food retailer Loblaw Companies has entered into a commercial partnership with the organisers of Toronto’s staging of the 2015 Pan American Games and Parapan Games multi-sport event.
Canadian Women’s Open remains on track with new railway partner
The Ladies Professional Golf Association and Golf Canada have announced a three-year partnership with Canadian Pacific to make the transcontinental railway company the new title sponsor of the Canadian Women’s Open.
Toronto Raptors bank BMO partnership
The Toronto Raptors and BMO Financial Group have announced a multi-year partnership for the company to join Canada’s sole NBA basketball team as title sponsor and official bank.
Globe and Mail delivers renewed Olympic support to Canadian Committee
Canadian newspaper the Globe and Mail has renewed its partnership as the official national news media partner to the Canadian Olympic Committee.
Hockey Canada signs wide-ranging P&G deal
Proctor & Gamble has agreed a four-year sponsorship deal with the Hockey Canada national ice hockey governing body to support the development of the sport in the country.
Bell strengthens basketball presence with NBA tie-up
Canadian telecommunications company Bell has enhanced its commitment to basketball in the country by agreeing a multi-year strategic partnership with the NBA.
Lowe’s touches down with CFL deal
Home improvement retailer Lowe’s has reached an agreement to become an exclusive national partner of the Canadian Football League.
USG builds Olympic ties with US and Canadian deals
Building products company USG has entered into four-year sponsorship agreements with the US Olympic and Paralympic teams and the Canadian Olympic team.
Rogers seals wide-ranging Oilers hockey deal
Canadian telecommunications company Rogers Communications has announced a multi-year partnership with NHL ice hockey franchise Edmonton Oilers.
Cirque du Soleil brings colour to Toronto 2015 opening ceremony
Canadian entertainment company Cirque du Soleil has agreed to prepare a specially created production for the opening ceremony of the Toronto 2015 Pan American Games as part of a sponsorship deal with the event’s local organising committee.
Offsetters continues COC’s green drive
Carbon management company Offsetters Climate Solutions has extended its partnership with the Canadian Olympic Committee by becoming the governing body’s official carbon partner through to the 2016 Olympic Games in Rio de Janeiro.
Scotiabank partners with Vancouver Canucks
Scotiabank has agreed a deal to become the official bank of Canadian ice hockey team the Vancouver Canucks.
MLSE launches long-term Canadian Tire partnership
Maple Leaf Sports and Entertainment, the parent company of NHL ice hockey franchise the Toronto Maple Leafs and NBA basketball team the Toronto Raptors, has agreed a wide-ranging 10-year sponsorship deal with Canadian Tire.
StubHub backs Rogers Cup
Online ticket exchange StubHub has reached a sponsorship agreement with Canadian tennis tournament the Rogers Cup.
Tim Hortons seals naming rights to new Tiger-Cats home
Coffee chain Tim Hortons has secured the naming rights to the new stadium of Canadian Football League American football team Hamilton Tiger-Cats in a wide-ranging 10-year deal.
Oakley to support Canada’s Olympic drive
Designer sunglasses manufacturer Oakley has agreed a three-year deal with the Canadian Olympic Committee to become the official high performance optical wear supplier of the Canadian Olympic team.
Molson Coors renews deal with Canadian Olympic Committee
Brewery giant Molson Coors Canada will continue its support of the Canadian Olympic Committee after sealing a renewed three-year sponsorship deal.
NHL has clear vision with ANCO Wipers deal
Wiper blade specialist ANCO Wipers has agreed a deal to become the official wiper blade of the National Hockey League.