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Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.
The Washington Commanders’ new stadium-naming agreement with the Virginia-based Northwest Federal Credit Union has been struck with one eye on the franchise moving into a new stadium in the near future.
The NBA’s Houston Rockets has struck the league’s first jersey patch deal with a hospital provider – a health sub-sector that has become a major sponsorship player among major US sports leagues.
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Founded by World Rugby and global insurance firm Gallagher, the academy was developed to increase the prominence of female coaches at elite levels of rugby.
