Chery Automobile has become the first ever car brand to sponsor European Professional Rugby (EPCR’s) Champions Cup and Challenge Cup because it believes the competitions offer a broad platform to reach affluent consumers.

NFL teams with Germany market rights laid the groundwork for increased sponsorship activity at the NFL Munich Game.

Google Chrome activated its McLaren F1 sponsorship rights by engaging both avid and casual fans of the motorsports series at the Austin and Las Vegas Grands Prix.