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MLB’s Brewers and Blue Jays strike new deals

MLB baseball team Milwaukee Brewers have announced a multi-year partnership with Japanese automotive company Toyota, while the Toronto Blue Jays have agreed a three-deal with restaurant chain Pizza Nova.

At the heart of the Brewers deal is the company’s title sponsorship of the Toyota Territory – a fan hospitality area in-right centre field at the team’s Miller Park home.

The facility was previously a private amenity with a 24-person capacity but will now be open to all fans at Miller Park, with the potential to entertain over 100 people across 1,493 square feet. A Toyota vehicle will be displayed above the seating section and concessions will be available adjacent to the Toyota Territory.

Meanwhile, Pizza Nova becomes an official partner of the Toronto Blue Jays and its Rogers Centre home, where it will be the exclusive pizza available to fans and benefit from signage opportunities at all regular season games.