Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim
US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.
A rejig of Euroleague Basketball’s EuroCup format and higher broadcast production values helped the competition secure its first title sponsor, food brand 7Days, on a three-year contract.
Portuguese olive brand Azeite Royal expanded its shirt branding rights with Brazilian Série A club Vasco da Gama for last weekend’s ‘classic’ game against Flamengo. Az
Meat producer Casademont has penned a deal to sponsor Basket Zaragoza, which competes in the Liga ACB domestic basketball competition in Spain. The deal will run for four seasons, from 2019-20 to 2022-23
English Premier League football club Everton has expanded partnerships with Italian food company Fratelli Beretta and USM Holdings, the holding company for the business interests of Russian billionaire…