Agricultural Produce

In 2018 and 2019, Sydney Roosters shirt sponsor Steggles ran two versions of an activation that saw men’s team players replace the poultry brand’s logo with the names of women.

Portuguese olive brand Azeite Royal expanded its shirt branding rights with Brazilian Série A club Vasco da Gama for last weekend’s ‘classic’ game against Flamengo. Az

Meat producer Casademont has penned a deal to sponsor Basket Zaragoza, which competes in the Liga ACB domestic basketball competition in Spain. The deal will run for four seasons, from 2019-20 to 2022-23

English Premier League football club Everton has expanded partnerships with Italian food company Fratelli Beretta and USM Holdings, the holding company for the business interests of Russian billionaire…

Spanish food brand Fragata Olives has extended its partnership with Unipublic, organiser of Spain’s La Vuelta cycling tour.

German Bundesliga football club SC Freiburg has extended its partnership with dairy products manufacturer Schwarzwaldmilch

The Afghanistan Cricket Board has agreed a deal for Indian dairy company Amul to become the main sponsor of its national team

Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim

US fast food chain Burger King has struck its first esports partnership in Spain with local team x6tence

Camponesa, one of the largest dairy companies in Brazil, has agreed shirt sponsorship deals with Campeonato Brasileiro Série A clubs  Cruzeiro and Atlético Mineiro.

The Ironman triathlon series has entered into a partnership with Certified Piedmontese Beef

AC Milan and Inter Milan have agreed partnerships with Italian meat products manufacturer Gruppo Beretta

Scottish Rugby has agreed a partnership with Quality Meat Scotland to promote the Scotch Beef brand. The one-year agreement sees Scotch Beef become the Official Healthy Eating Partner of Scottish Rugby

Dairy products manufacturer Müller has extended its role as a major partner of the British Athletics governing body. Müller has agreed to extend the current partnership through to 2021.

The Australian Open tennis Grand Slam has extended its partnership with Italian pasta brand Barilla

League of Ireland Premier Division football club Dundalk has agreed a two-season extension to its deal with main shirt sponsor Fyffes

The organising committee for the 2022 Olympic and Paralympic winter Games in Beijing has signed sponsorship deals with the Arawana brand of the Yihai Kerry Group, as well as Beijing Shunxin Agriculture