Mondelez joins Team Canada ahead of Sochi 2014

The Canadian subsidiary of multinational food and beverage conglomerate Mondelez has announced a four-year deal to become an official supporter of the Canadian Olympic Committee.

The partnership is set to launch in January alongside Mondelez Canada’s ‘Pride & Joy’ campaign, which celebrates the achievements and popularity of Canada’s Olympians.

The extensive promotion will feature limited edition products, in-store displays, an interactive app, prize give-aways, broadcast integration with CBC/Radio Canada during the Sochi 2014 Winter Olympic Games and an opportunity for two Mondelez Canada employees to act as ambassadors for the company at the Games.

Mondelez Canada’s family of brands include Cadbury, Dentyne, Oreo and Ritz.