Data Report

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European basketball Turkish Airways’ title sponsorship of EuroLeague is the highest-value basketball deal in Europe.

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SportBusiness Sponsorship has conducted research into the top five leagues in European football, covering over two thousand deals. Our findings are presented in a series of interactive data reports

The Premier League’s biggest central deal is with EA Sports, worth about £30m per season. T

With 28 deals, LaLiga has the most central sponsorship deals out of any of the top five leagues

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Features

The Bundesliga's central sponsorship income has plateaued since it handed over sleeve sponsorship rights to clubs in 2017-18. Previously, logistics brand Hermes paid €8.5

This season Telecom Italia renewed its title sponsorship with Serie A. At €15m per season, this is the league’s biggest central deal. Te

Ligue 1’s biggest central deal, worth €9m per season, is its title sponsorship with Conforama.

Research by SportBusiness Sponsorship into title sponsorship deals across Europe is displayed in the interactive report below.

Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.

Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.

Following the conclusion of the Fifa World Cup 2018 last month, Sports Sponsorship Insider investigated the sponsorship portfolios of national football associations competing in Russia.

While sports betting is just finding its feet in the USA, in other territories sport sponsorship provides a great platform for betting firms to build their brands and attain direct access to their core m…

The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A

Formula 1 vs Formula E – getting closer in value T

Sponsorship attracts top-dollar from fast-growing e-commerce businesses

Research by Sports Sponsorship Insider into Chinese brands active in sponsorship has generated rights values to 81 out of 362 recorded sponsorship deals, worth around $571m for 2018.

Research by Sports Sponsorship Insider into the tyre sector has generated rights values to 40 out of 135 recorded sponsorship deals, worth around $180m for 2018.

Anheuser-Busch's beer brand Bud Light holds the most valuable deal in the FMCG sector with the NFL while Coca-Cola have the most amount of deals according to research by Sports Sponsorship Insider.

Sports Sponsorship Insider has undertaken research into 57 properties and 858 different brands across the Six Nations Championship rugby union markets in Europe