HomeNewsNewsBeerIce HockeyCanada

Coors Light secures title spot for NHL TV series

US brewing company MillerCoors has furthered its association with the NHL ice hockey league by securing the presenting sponsorship of behind-the-scenes television programme NHL Revealed: A Season Like No Other for its flagship Coors Light brand.   

The seven-part series will air on NBCSN in the US and CBC in Canada and follows a selection of the league’s players on and off the ice over two months of the 2013-14 regular season.

Filming will take in the Coors Light-sponsored NHL Stadium Series games, featuring players from all nine team participating, and the NHL Heritage Classic.

The series, produced by Toronto-based Bristow Global Media, will debut on January 22 on NBCSN and a day later on CBC, before being re-broadcast in Canada on Sportsnet on January 26.