Feyenoord set for lucrative Mediamarkt shirt sponsorship
Feyenoord is to have a new shirt sponsor from the 2024-25 season, with a lucrative agreement with German electronics retailer Mediamarkt thought to be in place.
Jägermeister on board as title sponsor for new USL League One cup tournament
The United Soccer League's USL League One is launching an inaugural in-season cup competition with Jägermeister as the entitlement sponsor for the tournament in a new sponsorship deal.
Fifa 2023 revenues buoyed by WWC, sponsorship makes up 39 per cent
World governing body FIFA enjoyed income of $1.17bn (€1.07bn) in 2023, boosted by strong commercial revenues from the Women’s World Cup in Australia and New Zealand.
EXCLUSIVE: Oppo exits Roland Garros sponsorship amid French market retreat
Oppo has ceased being a tennis grand slam sponsor after exiting its agreement with the French Tennis Federation (FFT) for Roland Garros.
Dream11 expands IPL team presence with KKR, Punjab Kings shirt deals
Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…
Itaú signs Miami Open extension to 2028, Haier renews with ATP
Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.
Ehrenkranz joins Hirschfeld Marketing Solutions as agency president
Sports marketing veteran Jeff Ehrenkranz has joined Hirschfeld Marketing Solutions as president of the Huntersville, North Carolina-based agency
Truist among bidders for Wells Fargo Championship title rights
Charlotte-based bank Truist Financial Corp is one of multiple banking and insurance sector suitors seeking to take over the title rights to the PGA Tour tournament currently known as the Wells Fargo Championship
Palmeiras outlier in Brax-dominated pitchside ads market with Sport Hub renewal
Brazilian football giants Palmeiras has signed off a new lucrative deal with Sports Hub, for the Brazilian technology solutions company to continue selling its perimeter LED board and on-pitch advertising assets to 2029.
Uefa takes another run at crypto by inviting Champions League sponsor bids
Uefa has launched a process inviting bids from prospective sponsors in the crypto exchange category to fill its Champions League sponsorship portfolio and has already received one offer from the sector.
Cognizant named Major League Cricket’s first title sponsor
Major League Cricket has announced IT services company Cognizant as the league's title sponsor ahead of its second season.
Kosner furthers Spanish investment with Osasuna extension
After entering the Spanish sponsorship market in 2023 with a trio of deals, air conditioning brand Kosner has extended its front-of-shirt deal with LaLiga club Osasuna
CBS, TNT remain bullish over March Madness viewing figures
CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
Bayer Leverkusen to deploy PADS virtual advertising technology
Bayer 04 Leverkusen has served further notice of its ambitions to sign international sponsors by becoming the first German Bundesliga club to deploy parallel advertising technology during broadcast coverage of its home matches.
UWW issues RFP for media, betting and sponsorship rights
United World Wrestling has issued a global request for proposal from 2025 onwards covering broadcast, betting and sponsorship rights to its major competitions.
DAZN, Mediaset extend Serie A ad sales deal
DAZN has extended its contract with the Mediaset-owned Digitalia 08 for advertising sales around the subscription broadcaster’s live coverage of Italian football’s Serie A.
Abu Dhabi sponsorship of Saudi FA includes Super Cup hosting rights
The Saudi Super Cup is heading to the United Arab Emirates as part of a sponsorship deal between the Saudi Arabian Football Federation (SAFF) and the Department of Culture and Tourism (DCT) - Abu Dhabi.
Prime secures WWE first in new canvas branding direction under TKO
Prime has announced a major new sponsorship with WWE that sees the hydration drink brand become the first ever to have its logo on the wrestling ring canvas.
Audi fast-tracks F1 plans with full Sauber takeover
German car maker Audi has acquired 100-per-cent control of the Swiss Formula 1 team Sauber, ahead of its previously planned arrival in the sport in 2026
Dolphins marks Australian first with medicinal cannabis shirt sponsor
National Rugby League (NRL) team The Dolphins has become the first sports team in Australia to have a medicinal cannabis sponsor in Alternaleaf.