Messi adds J&T Express to endorsement portfolio
Argentina and Paris Saint-Germain footballer Lionel Messi has added to his sizeable endorsement portfolio by agreeing a deal with Indonesian logistics service provider J&T Express
WTT strikes Corpay deal, eyes long-term association
World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has agreed a deal with Corpay for the business payments company to become its official global…
FFT signs new sponsorship with Vista
The French Tennis Federation (FFT) has announced a three-year sponsorship with design and marketing company Vista
CBF insists Bitci sponsorship deal has been terminated
The Brazilian Football Confederation (CBF) has confirmed that is has ended its sponsorship with Turkish blockchain company Bitci
CAA Sports targets expansion in Apac with slate of new hires
The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region
Official blockchain partner Algorand’s Fifa sponsorship downgraded to focus on ‘technical development’
Blockchain technology company Algorand has announced it will no longer activate its sponsorship rights as a Regional Supporter of the current Fifa World Cup, revealing in a social media post that it plans…
FIS secures long-term sponsorships with Certina and Le Gruyère
The International Ski Federation (FIS) has added watch brand Certina to its sponsorship portfolio and expanded its existing deal with cheese manufacturer Le Gruyère AOP.
Hummel clubs assess fallout from Elite Sports Group’s administration
Elite Sports Group, the exclusive UK brand partner to Danish sportswear firm Hummel, has gone into administration
Augsburg reshapes marketing strategy in renewed Sportfive deal
FC Augsburg has extended its relationship with the Sportfive agency by two years through to June 30, 2026, with the German Bundesliga club using the extension to reorganise its commercial department
Return of Kappa to Kaizer Chiefs ends Nike’s 23-year run
Italian sportswear manufacturer Kappa has rekindled an association with Kaizer Chiefs by signing on as the South African Premier Soccer League club’s official technical sponsor and licensing partner, a…
Kappa opts for EPCR extension
Italian sportswear brand Kappa has extended its sponsorship deal with European Professional Club Rugby (EPCR), organising body of the Champions Cup and Challenge Cup club competitions
Red Bull Racing signs New Era as part of new apparel strategy
Red Bull Racing has signed a branded licensing agreement with global headwear company New Era
ARD audience for Germany’s World Cup opener dips below 10m as armband row continues
An average audience of 9.2 million people tuned into German broadcaster ARD’s coverage of the 2022 Fifa World Cup match between Germany and Japan amid new protests against Fifa’s ban on ‘OneLove’ armbands.
Bitci refutes claims over CBF contract termination
Turkish blockchain company Bitci has responded to claims that its sponsorship contract with the Brazil Football Confederation (CBF) has been terminated
Intuit, NFL renew partnership through 2026
The National Football League and global financial technology company Intuit have expanded their partnership in a four-year contract renewal that runs through 2026
Betfred title sponsors Fury-Chisora clash
UK betting operator Betfred has signed as the main sponsor of the upcoming World Heavyweight Championship fight between British boxers Tyson Fury and Derek Chisora
Brazilian Football Confederation ‘ends’ Bitci deal
The Brazilian Football Confederation (CBF) has terminated its sponsorship deal with Turkish blockchain company Bitci
Barclays replaces HSBC as Wimbledon banking sponsor
The All England Lawn Tennis Club (AELTC) has announced a new multi-year sponsorship deal with UK bank Barclays
British Superbike Championship continues with Bennetts as title sponsor
British Superbike Championship promotor MotorSport Vision Racing has renewed its title rights agreement with motorcycle insurance specialist Bennetts
REWE suspends DFB sponsorship as FAs condemn Fifa’s ‘One Love’ stance
Supermarket chain REWE has suspended the activation of its German national team sponsorship “with immediate effect” in response to Fifa's banning of 'One Love' armbands at the World Cup in Qatar.