Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…
The Australian Professional Leagues (APL) has announced a two-year extension of its sponsorship agreement with utility vehicle brand Isuzu UTE
Global sports merchandising company Fanatics has announced its first licensing agreement with an Australian Football League (AFL) team, Melbourne-based Essendon.
Chinese tyre manufacturer ZC Rubber has signed with Arsenal as the club’s ‘Official Global Tyre Partner’ in a deal brokered by the EMW Global agency.
Joel Seymour-Hyde has left his role as managing director of Octagon UK after more than 16 years with the agency
Castore, the UK sportswear manufacturer, is closing in on a £1bn (€1.16bn/$1.26bn) valuation, after securing £150m in a round of investment led by US bank Raine Group.
Bayern Munich and Adobe have decided to end their sponsorship agreement by mutual consent, just one year into a three-year contract.
Sports betting firm Betano has announced a new global sponsorship deal with Uefa for the upcoming 2024 men's European Championships in Germany.
The Board of Control for Cricket in India (BCCI) has launched legal action against former top-tier sponsor Byju's over alleged non-payment of overdue sponsorship fees.
M&C Saatchi Sport and Entertainment (S&E) top executives Steve Martin and Jamie Wynne-Morgan have left the agency after nearly two decades following a major restructure of its UK operations.
Toronto-based pizza chain Pizza Pizza has taken over the home helmet sponsorship rights to the NHL’s Toronto Maple Leafs from social media platform TikTok.
Monster Energy has agreed a deal to become an Official Partner of the McLaren Formula 1 team, having decided not to renew its long-standing sponsorship agreement with the Mercedes Petronas outfit.
Investors in FTX have filed lawsuits against Major League Baseball and the Mercedes-AMG Petronas Formula 1 team for allegedly helping to push the sale of unregulated securities via the cryptocurrency exchange
New Balance has taken a major step in commercialising its relationship with Australian tennis by signing as the ‘Official Performance Apparel and Footwear’ provider of the Australian Open (AO) and United Cup.
French sporting goods retailer Decathlon has been announced as the new co-title sponsor of UCI WorldTour team AG2R Citroën, with the French automotive manufacturer downgrading to a lower-tier partnership with the squad.
Boris van der Vorst, a prominent opponent of International Boxing Association (IBA) president Umar Kremlev, has been elected as the inaugural president of World Boxing, with the new organisation also detailing an events plan and signing its first sponsor.
Cricket West Indies (CWI) has announced a new multi-year sponsorship with kit manufacturer Macron, bringing an early end to the governing body's existing agreement with Castore
Rolex has secured the title sponsorship rights to next year’s Australian Grand Prix as part of its existing Global Partner deal with Formula 1.
Indian Premier League (IPL) team Rajasthan Royals has secured the long-term future of its front-of-shirt sponsorship position via an extension with energy solutions provider Luminous Power Technologies
The Danish Football Association (DBU) has agreed terms on an eight-year extension with its kit partner, Hummel, with the new deal set to have a focus on gender equality.