News
Lycamobile steps up to top-tier status with Jacksonville Jaguars
Mobile virtual network operator Lycamobile has stepped up its association with the Jacksonville Jaguars by becoming a top-tier partner of the NFL American football team
TIM extends top-tier partnership with FIGC
Telco TIM has agreed a four-year extension to its contract as a Top Partner of the Italian Football Federation (FIGC).
The extension has been signed in the 20th anniversary year of the partnership
Galaxy Entertainment to title sponsor Man City pre-season clash at EuroJapan Cup
Hong Kong casino brand Galaxy Entertainment has signed as the new title partner of the inaugural EuroJapan Cup
Aalborg Portland extends stadium deal with AaB
Danish Superliga football club Aalborg BK (AaB) has extended its deal with stadium naming rights partner, cement manufacturer Aalborg Portland
UL signs as a Global Partner of World Rugby Sevens Series
Global safety science brand UL has signed as the latest partner of the World Rugby Sevens Series
LA Angels team up with MemorialCare
Major League Baseball club the Los Angeles Angels has agreed a multi-year partnership with health system MemorialCare
China’s Harbin Brewery to sponsor League of Legends Pro League
Chinese beer brand Harbin Brewery has signed as the latest sponsor of China’s League of Legends Pro League (LPL).
Ironman partners up with Kask
Italian sports helmet manufacturer Kask has agreed a three-year partnership with the Ironman triathlon series.
The partnership will see Kask present at Ironman and Ironman 70
Kappa furthers ties to Angers SCO
French Ligue 1 football club Angers SCO has agreed a four-season extension to its partnership with kit partner Kappa
Pittsburgh Knights sign shirt deal with Sheetz
US esports team the Pittsburgh Knights has signed a new shirt deal with local convenience store chain Sheetz
Milho de Ouro sponsors Campeonato Brasileiro Série B
Snack foods manufacturer Milho de Ouro has agreed a deal with the Brazilian Football Confederation (CBF) to sponsor Campeonato Brasileiro Série B.
HP enhances backing of Emirates Team New Zealand
US information technology company HP has extended and upgraded its partnership with Emirates Team New Zealand, which is currently preparing to defend its title in sailing’s America’s Cup.
Washington Redskins ink 10-year retail partnership with Fanatics
NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics.
Under the deal, Fanatics will lead all retail and online store operations for the Redskins
Imperial Oil signs NHL Canada partnership
Imperial Oil has signed a multi-year deal as the Official Retail Fuel of the National Hockey League in Canada
‘Power brands’ pushing up kit prices at Europe’s elite clubs
The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.
Joma takes over from Puma at SD Eibar
Spanish sportswear brand Joma has signed a new kit deal with LaLiga club SD Eibar.
The deal will see Joma take over from German brand Puma from next season
Madrid Open drives on with Europcar
French vehicle rental company Europcar has agreed a one-year extension to its partnership with the Madrid Open tennis tournament
Saint-Étienne teams up with Groupe Afflelou
French Ligue 1 football club AS Saint-Étienne has signed a new partnership with opticians chain Groupe Afflelou.
Kennedy takes title position for AFL China game
The Australian Football League’s regular season match in China will be named the ‘Kennedy Cup’ as part of a three-year title deal with the luxury watch and jewellery retail brand.
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Minsk Soft Drink Company partners up with European Games
The local organising committee for the 2019 European Games has agreed a partnership with the Minsk Soft Drink Company