Spain’s LaLiga has named Indian tyre manufacturer BKT as an official global partner. The three-year agreement covers the 2019-20 to 2021-22 seasons.
Beer brand Ambar has agreed a deal to become the official beer of Spanish cycling race La Vuelta, as well as the women’s race, the Ceratizit Madrid Challenge.
German Bundesliga club Eintracht Frankfurt has extended its partnership with Nexen Tire for the next three years
The South American Football Confederation (Conmebol) has today (Friday) announced a partnership with online betting company Betfair
The German Basketball Federation (DBB) has renewed its long-running partnership with Dutch financial services company ING, its main sponsor
Swiss bank BCV has signed as an Official Partner of the Lausanne 2020 Youth Olympic Games
VfL Wolfsburg has signed a five-year partnership with Dutch isotonic drinks manufacturer OSONYQ
Japanese watch conglomerate Citizen have signed Japanese figure skater Yuzuru Hanyu as their spokesperson for the brand in mainland China, Hong Kong and Macau
Basketball Australia has signed up packaging and warehouse supplies provider Signet as a new major partner of the men’s national team ahead of its Fiba World Cup campaign.
English Super League rugby league club Hull Kingston Rovers has agreed a three-year stadium naming rights partnership with Hull College which will also incorporate a “bespoke” educational element.
Payment services brand Mastercard has expanded its existing, global partnership with Riot Games for the League of Legends esports series
The multi-purpose venue formerly known as Westpac Stadium in Wellington, New Zealand will be called the Sky Stadium from the start of next year
German Bundesliga football club TSG Hoffenheim has agreed a new partnership with global asset management company Columbia Threadneedle Investments and has signed a one-season extension to its deal with…
The Badminton World Federation (BWF) has signed a sponsorship deal with mineral water brand Alps
Digital payments brand Paytm has extended its partnership with the Board of Control for Cricket in India (BCCI) for four more years
The German Handball Federation (DHB) has renewed its sponsorship agreement with Nigrin, the German manufacturer of automotive care products. Nigrin is to remain a premium partner of the DHB until 2022
Vehicle rental company Europcar has extended its Official Supplier partnership with Spain’s La Vuelta Grand Tour cycling race for another year.
Swiss Super League football club FC Luzern has renewed its decades-long partnership with Swiss supermarket chain Migros
Broadband company Openreach has signed a four-year sponsorship deal with PRO14 club Ulster Rugby, starting this season
Cereal brand Kellogg’s Frosted Flakes has agreed a deal to title sponsor the Sun Bowl college American football game, which will now be known as the Tony the Tiger Sun Bowl.