Fulham completes Nemiroff’s quartet of Premier League deals
Nemiroff Vodka's sponsorship of Fulham completes the brand's entry to the PL market and expands Fulham's work in the alcohol category.
Puma holds off Adidas over Jamaica athletics deal
The Jamaica Athletics Administrative Association (JAAA) has quelled months of speculation by extending its kit supplier deal with Puma, despite strong interest from rival Adidas.
Crypto.com Showdown sponsorship ‘pitched’ at $10m
Crypto.com has been named as the title sponsor of ‘The Crypto.com Showdown’ – a one-day golf event featuring a pair of leading players from both the PGA Tour and LIV Golf.
Portugal next phase of Puma’s international football strategy
The Portuguese Football Federation has achieved an uplift in its new kit supply deal, which represents a step forward in Puma's international football strategy.
Man United returns to quarterly net profit
Manchester United returned to narrow net profit in the first quarter of 2024-25, with revenue and costs both reduced compared to a year ago, as the Premier League club adjusted to the strategy of its new…
EXCLUSIVE: RFU close to replacing Umbro kit deal
The English Rugby Football Union is close to replacing its Umbro kit supply agreement, with Castore thought the most likely candidate to take on the rights.
Australian Open lands Haier, Red Bull as sponsors
The Australian Open's popularity in China continues to bear fruit with Tennis Australia signing a new sponsor in Haier as the home appliance and consumer electronics firm expands its portfolio in the sport.
Mathie to lead CSM push in Saudi Arabia
The Wasserman-owned CSM has appointed experienced agency executive Ian Mathie to a role heading up its activities in Saudi Arabia
Le Coq Sportif placed in receivership
Le Coq Sportif has been placed in receivership as it continues to try and salvage its financial future and remains subject of a legal case for non-payment of fees to the French Rugby Federation (FFR).
Beer brand Hahn strikes Australia Cup title deal
Beer brand Hahn has become title sponsor of the Australia Cup, the country’s leading club football knock-out competition, in an alcohol sector event-naming deal that is rare in Australian sport.
Alpine opens new category with Modo, Haas adds sponsors
The Renault-owned Alpine Formula 1 team has engaged with a new segment of the gambling sector via a new deal with Modo Casino, while rival team Haas has added two new sponsors
Premier League clubs approve APT rule changes
Premier League clubs have today (Friday) approved changes to the league’s Associated Party Transaction (APT) rules, representing a blow for Manchester City in its long-running legal battle against the league.
Rolex switches tack with SailGP title sponsorship
Rolex has upgraded its SailGP sponsorship to become its first-ever title sponsor, having previously conditioned its support on the team sailing series going without such a designation.
New sponsor works with Orange to launch Barça Mobile
FC Barcelona has agreed a sponsorship deal with New Era Visionary Group (NEVG) that will see the infrastructure integrations specialist work with telco Orange to launch a ‘Barça Mobile’ phone service for …
Fenerbahçe to switch from Puma to Adidas
Turkish Süper Lig club Fenerbahce will play in Adidas kit next season after a series of disputes between the incumbent supplier Puma and the Istanbul-based club.
Leicester shirt deal remains despite BC.Game ‘bankruptcy’
Leicester City is thought to be confident that its shirt sponsorship with BC.Game remains fully operational despite companies behind the online gaming platform being declared bankrupt by a Curaçao court.
Premium tyre brand Vredestein signed as Monaco sleeve sponsor
AS Monaco has agreed a sponsorship agreement Vredestein, the top-of-the-range tyre brand owned by Apollo Tyres.
Secondary UCL sponsor sales enter last stretch
Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category
LPGA ties down lucrative CME deal until 2027
Derivatives marketplace CME Group has renewed its title sponsorship of the LPGA Tour Championship and the season-long Race to CME Globe points competition until 2027.
FIS lands Visa as latest central sponsor
The International Ski and Snowboard Federation (FIS) continues to build out its central sponsorship portfolio after bringing in Visa as title sponsor of the Snowboard Alpine World Cup.