SportBusiness Sponsorship staff

Launched across October and November 2022, to coincide with Pink October and Movember, ‘In Safe Hands’ is a campaign to help educate and spread awareness of the importance of self-examination in detecting can…

O2 states that it is on a mission to help close rugby’s gender gap with its longstanding partner – the RFU. In

In November 2022, an Audi employee experience activation celebrated its 20-year partnership with FC Bayern Munich via an internal competition that saw 30 Audi workers selected to drive the latest all-electric…

Technology giant Cisco leveraged its tie-up with Premier League Champions Manchester City FC and City Football Group in summer 2022 to launch ‘The Connected Scarf

An ongoing story-led activation running from 2021 through to 2023 by Chelsea FC and partner MSC Cruises called ‘Challenge Chelsea’ which leveraged player access, brand and club social channels and databases

Manchester City FC teamed up with its City In The Community charity to support the health of young people in Manchester in a tie-up with Royal Manchester Children’s Hospital, The Christie and Francis House through a suite of player fronted fundraising drives, appearances and initiatives linked through the theme of giving the gift of football during Christmas 2022.

Cryptocurrency platform OKX activated its new status as the Official Training Kit Partner of Manchester City FC for the 2022-23 season with an integrated online and offline campaign in July 2022 built around using real footage and CGI to turn City players into signature OKX cyber-punks in a campaign spearheaded by a mural created in Manchester by street artist Akse P19 and a matching social campaign.

Manchester Utd Fc and official apparel supplier adidas launched the 2022/23 away kit whilst on tour in Australia (‘Tour Down Under’) through an integrated campaign called ‘Upside Down’

Agency Fever brought to life the launch of the new series of HBO’s ‘Succession’ on UK streaming service NOW through a storyline-linked partnership with Edinburgh football club Heart Of Midlothian FC (H…

Over a seven-year period, Japan’s Yokohama Tyres appointed online agency WePlay to activate is Chelsea FC sponsorship to build the brand globally, promote product awareness and grow its social following.

In early 2022, agency Pitch created a campaign for online broker ThinkMarkets leveraging its status as the global trading partner of Liverpool FC with a campaign inspired by a famous scene from the movie ‘The Big Short’ - a crypto-focused provider of online sportsbook, casino and virtual gaming services - used a Premier League club front-of-shirt sponsorship to turbocharge its global brand awareness in the form of a 2022 Everton FC main partner sponsorship.