SportBusiness Sponsorship staff

Inside this issue: MULTI-SPORT – Record Olympic deal puts Coca-Cola and Mengniu on TOP for digital4 FOOTBALL – Budweiser finds ‘missing piece’ of sponsorship puzzle in LaLiga, Premier League deals FOOTB

Bright Partnerships: 2019 UK Sponsorship Award Winner for the Best International Award for Sponsorship

Inside this issue: FORMULA ONE: Pirelli sees off Hankook bid to renew with Formula One FOOTBALL: Liverpool turns success on pitch into sponsorship sales growth F

Editor Matthew Glendinning previews the new edition of the SportBusiness Sponsorship newsletter Welcome to the October issue of the SportBusiness Sponsorship newsletter

Welcome to Sponsorship Works 2018, the 13th edition of the publication. This year’s Sponsorship Works brings you 17 case studies of best practice sports sponsorships from around the world. It

Inside this issue: Coca-Cola deal completes Premier League portfolio Allianz joins Visa at the TOP for financial services Puma steps up revenue pace, targets high-end clubs

The Argentine Football Association added over $1m (€0.9m) in new sponsorship revenue ahead of the 2018 World Cup, striking its first regional partnerships with a quartet of Chinese brands.

Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.

Inside this issue: ‘CR7 effect’ may ease political pressure on Serie A sponsorships Rolex replaces Citizen as US Open timekeeper B

Following the conclusion of the Fifa World Cup 2018 last month, Sports Sponsorship Insider investigated the sponsorship portfolios of national football associations competing in Russia.

PROJECT DETAILS Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon Duration of sponsorship: July 2015 – July 2017 E