SportBusiness Sponsorship staff

Inside this issue: FORMULA ONE: Pirelli sees off Hankook bid to renew with Formula One FOOTBALL: Liverpool turns success on pitch into sponsorship sales growth F

Editor Matthew Glendinning previews the new edition of the SportBusiness Sponsorship newsletter Welcome to the October issue of the SportBusiness Sponsorship newsletter

Welcome to Sponsorship Works 2018, the 13th edition of the publication. This year’s Sponsorship Works brings you 17 case studies of best practice sports sponsorships from around the world. It

Inside this issue: Coca-Cola deal completes Premier League portfolio Allianz joins Visa at the TOP for financial services Puma steps up revenue pace, targets high-end clubs

The Argentine Football Association added over $1m (€0.9m) in new sponsorship revenue ahead of the 2018 World Cup, striking its first regional partnerships with a quartet of Chinese brands.

Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.

Following the conclusion of the Fifa World Cup 2018 last month, Sports Sponsorship Insider investigated the sponsorship portfolios of national football associations competing in Russia.

PROJECT DETAILS Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon Duration of sponsorship: July 2015 – July 2017 E

PROJECT DETAILS Sponsorship title: Uefa Champions League Trophy Tour presented by Heineken Duration of sponsorship: Uefa Champions League Exclusive Beer Sponsor since 2005 Entered by: Edelman

PROJECT DETAILS Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas Duration of sponsorship: 2014-2017 Entered by: Levergy Sports and Entertainment Marketing