Baseball

New term to feature heightened focus on support to small businesses

Two-way Japanese superstar to be key focus of MLB's All-Star Game

Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website

Cryptocurrency exchange FTX has taken another significant step to enhance its presence within the global sports industry by striking a five-year international partnership with Major League Baseball

To target young families taking their kids to travel baseball tournaments, Days Inn fully-funded a little league team for less well-off children over the 2020 season, and covered it in documentary style worthy of a pro team.

Alternate uniform effort seeks to tap into local culture and history

League looks to grow its profile in emerging digital collectibles market

Fashion brand makes notable expansion into team-based pro sports

CTBC Bank leveraged its title sponsorship of the 2019 WBSC Premier 12 through a short film-led campaign that aimed to unite the country’s support for the national team and boost brand sentiment.

Saliva-based virus testing to be conducted across affiliated minors

Tech wellness company Therabody has further integrated within Major League Baseball by striking a partnership with the New York Mets

Tech wellness company Therabody has integrated within Major League Baseball by striking partnerships with the Atlanta Braves, Los Angeles Dodgers, and Miami Marlins

Trading card company grows presence in blockchain-based collectibles

Team's first World Series title in 32 years drives fan spending

Company also extends tie with star Dodgers pitcher Kershaw

California-based loan provider continues to accelerate presence in baseball

Recovery and performance technology brand builds on prior MLB deal