Baseball

In a year Major League Baseball was able to welcome fans back to ballparks, the league’s domestic sponsorship portfolio was valued at between $456.5m (€385.8m) and $572.5m

The five-year, global deal with cryptocurrency exchange FTX, secured in June, saw Major League Baseball join the growing list of sports rights-holders signing up cryptocurrency exchanges after a long evaluation…

Mid-pandemic, in July 2020, Bank of America shifted its MLB activation from awareness to focus on a social good campaign supporting Boys & Girls Clubs of America.

Agreements represent a new link between a MLB club, college sports

Wagner T206 card garners more than $6.6m in auction

Global sports merchandising giant Fanatics has secured an exclusive, multiyear memorabilia and collectibles partnership with Major League Baseball superstar Shohei Ohtani

New term to feature heightened focus on support to small businesses

Two-way Japanese superstar to be key focus of MLB's All-Star Game

Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website

Cryptocurrency exchange FTX has taken another significant step to enhance its presence within the global sports industry by striking a five-year international partnership with Major League Baseball

To target young families taking their kids to travel baseball tournaments, Days Inn fully-funded a little league team for less well-off children over the 2020 season, and covered it in documentary style worthy of a pro team.

Alternate uniform effort seeks to tap into local culture and history

League looks to grow its profile in emerging digital collectibles market

Fashion brand makes notable expansion into team-based pro sports

CTBC Bank leveraged its title sponsorship of the 2019 WBSC Premier 12 through a short film-led campaign that aimed to unite the country’s support for the national team and boost brand sentiment.

Saliva-based virus testing to be conducted across affiliated minors

Tech wellness company Therabody has further integrated within Major League Baseball by striking a partnership with the New York Mets