Motorsport

Motorsport
Sponsorship & Marketing

Mastercard’s lengthy consideration of the F1 market has seen it enter into an agreement with McLaren Racing to become a ‘major sponsor’, following a process that saw several F1 teams jostle for Mastercard’s signature.
Motorsport
Sponsorship & Marketing

SportBusiness understands Red Bull will adorn the livery of a yet-to-be decided team next year in addition to an already-announced partnership with Extreme H as its official energy drinks partner.
Motorsport
Industry Moves

Ellie Norman is to leave her executive role at Manchester United to join electric motor racing's Formula E as chief marketing officer, while the Premier League club's chief executive of alliances and partnerships,…
Motorsport
Sponsorship & Marketing

Haas Formula 1 has disputed claims made by former title sponsor Uralkali regarding the arbitration ruling on the termination of its contract following the Russian invasion of Ukraine
Motorsport
Finance & Law

Former Haas Formula 1 title sponsor Uralkali, the Russian fertiliser producer, has been awarded compensation by a Swiss arbitration tribunal following the termination of its contract at the outbreak of…
Motorsport

The Formula 1 team sponsorship market is more dynamic than ever as brands from the banking, financial services and fast-moving consumer goods sectors are beginning to align themselves with the prestige and glamour of the motorsport.
Motorsport

The 2024 Motorsport Data Snapshot analyses new sponsorship deals and extensions announced by Formula 1, Formula E and MotoGP.
Motorsport

Hewlett-Packard has taken one of the biggest ticket sponsorship items in Formula 1 off the market in its recent title sponsorship agreement with Scuderia Ferrari.
Motorsport
Sponsorship & Marketing

Penske Entertainment has widened its already broad portfolio of IndyCar Official Partners in a sponsorship agreement with US-based digital technology group Cisco.
Motorsport

Darren Guccione, chief executive, of cyber security firm Keeper Security, explains the decision to sponsor the Williams Racing F1 team.
Motorsport

Formula E CEO Jeff Dodds says the electric series has offset the loss of sponsors like Heineken, Hugo Boss and Tag Heuer at the end of last season with new sponsorship and supplier deals with Infosys, PIF and Bridgestone.
Motorsport
Sponsorship & Marketing

Formula E has signed its second successive sponsorship deal in the artificial intelligence (AI) category in the space of two months, announcing a three-year agreement with Infosys.
Motorsport

Buy-now-pay-later application Zip marked its first foray into sports sponsorship when it became title sponsor of this June’s Nascar Xfinity Series race at Sonoma Raceway. US marketing chief Jinal Shah says the company is just getting started
Football
Industry Moves

US sports agency Excel Sports Management has hired UK sports marketer Sean McAuliffe as Excel’s first European-based executive dedicated to its property sales business.
Motorsport
Sponsorship & Marketing

Williams Racing is looking to secure a new title sponsor in time for the start of the 2025 Formula 1 season, SportBusiness can reveal. 
Motorsport
Sponsorship & Marketing

Digital consultant and software development firm Globant has agreed an Official-Partner-level deal with Formula 1 that will see it overhaul the motorsport’s mobile fan application and the pit wall system used by teams.
Motorsport
Industry Moves

Formula 1 has bolstered its commercial team with the hiring of Joel Seymour-Hyde, who joins as head of partnership management, having departed his role as managing director, UK at Octagon in December last year. 
Motorsport
Sponsorship & Marketing

McLaren Racing will be sporting a new brand on its car at the upcoming Miami Grand Prix after signing up e-commerce platform eBay as its latest sponsor