The Mercedes Formula 1 team has signed up building materials company Kingspan to its sponsorship portfolio. As part of the deal, the Kingspan logo will feature on the nose of the team’s car.
The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has renewed its title sponsorship deal with Polish petroleum company PKN Orlen.
French Formula E team Nissan e.dams has extended its sponsorship contract with oil and gas multinational Shell in a three-year renewal that builds on an association which first began in 2018
Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
Hydraulic and industrial hose service company Pirtek has been named the official hose supplier of the NTT IndyCar Series and Indianapolis Motor Speedway.
McLaren Racing has signed a new sponsorship agreement with AI cloud platform DataRobot
Dorna Sports, the commercial rights-holder of motorcycling’s MotoGP, has renewed Consorzio Prosecco’s contract as a supplier of the organisation.
MotoGP rights-holder Dorna Sports has renewed watchmaker Tissot’s sponsorship of the motorcycle racing series.
McLaren Racing has signed a global sponsorship contract with work collaboration software company Smartsheet
Formula E outfit Envision Virgin Racing has signed a multi-year deal with blockchain company Algorand worth seven figures per year
Andretti Formula E has struck a multiyear agreement with blockchain contracts platform Avalanche to become the team's new title sponsor ahead of Andretti’s eighth season of the ABB FIA Formula E World C…
Technology company Dell Technologies has signed a multi-year extension to its sponsorship deal with McLaren Racing, an association which began in 2018
Electric motor racing series Formula E has signed a renewal to its sponsorship contract with engineering and technology company Bosch
The World Rally Championship has signed 3D simulation software company Forum8 as a sponsor, making it an official partner of the WRC and further developing the brand's presence in motorsport
US stock car racing series Nascar has struck a multiyear partnership with Built Brands, in which Built Bar has been designated the organization's official protein bar
Global cryptocurrency exchange FTX has strengthened its expansive sports sponsorship portfolio by striking a multiyear deal with the Mercedes-AMG Petronas Formula 1 team