Motorsport
E& reinforces rebrand with Abu Dhabi GP sponsorship
E&, the Emirati-based telecoms services provider formerly known as Etisalat, has agreed a multi-year deal to become a founding partner of Formula 1’s Abu Dhabi Grand Prix.
Castore makes latest F1 move with Red Bull Racing
Red Bull Racing has signed up UK-based sportswear brand Castore to its sponsorship portfolio
FIA signs sustainability-focused supply deal with Siemens
The Fédération Internationale de l’Automobile (FIA) has signed Siemens as an official supplier.
Jack Daniel’s makes F1 market entry with McLaren
McLaren has signed up whiskey brand Jack Daniel's as a sponsor of its Formula 1 team.
The multi-year deal will commence from the start of the 2023 Formula 1 season
Red Bull Racing signs Blenders Eyewear as latest sponsor
Motorsport’s Red Bull Racing has signed Blenders Eyewear to its sponsorship portfolio.
AlphaTauri boosts sponsorship portfolio with GMG signing
Formula 1’s Scuderia AlphaTauri has secured a sponsorship deal with financial broker GMG (Dubai) Limited.
Hamilton’s Extreme E team signs Vida Carbon as title sponsor
X44, the Extreme E electric-racing team owned by seven-time Formula 1 champion Lewis Hamilton, has signed a title sponsorship deal with carbon credit investment firm Vida Carbon Corp
Zoom adds Red Bull Racing to F1 sponsorship portfolio
Communications platform Zoom has expanded its presence in Formula 1 after signing a sponsorship deal with Red Bull Racing
Craftsman returns as Nascar Truck Series title sponsor
Stanley Black & Decker tools brand Craftsman will return as the title sponsor of the Nascar Truck Series, beginning in 2023
Alfa Romeo to end Sauber F1 deal following 2023 season
Italian automotive manufacturer Alfa Romeo has announced that it will end its wide-ranging agreement with the Sauber Group-owned Formula 1 team at the end of the 2023 season
Haas F1 agrees Hantec Markets sponsorship deal
The Haas Formula 1 team has added forex trading platform Hantec Markets to its sponsorship portfolio.
The deal will begin immediately and run through the 2023 Formula 1 season
Nascar, Worldwide Express further expand partnership
Nascar has secured an expanded multiyear partnership with American logistics company Worldwide Express, which has been designated the organization's new official logistics partner
Formula 1’s Q2 revenues increase to $744m
Formula 1 recorded revenues of $744m (€731.6m) during the second quarter of this year as the return of crowds and an uplift in sponsorship and media receipts helped increase its operating income to $65m.
Alfa Romeo boss Imparato says Sauber deal renewed for 2023
Automotive manufacturer Alfa Romeo has renewed its wide-ranging agreement with the Sauber Group-owned Formula 1 team
Mercedes adds Fastly to F1 team partner roster
US cloud computing services provider Fastly has signed up as a global sponsor of Formula 1 motor-racing team Mercedes-AMG Petronas
Camping World to end Nascar Truck Series title sponsorship
Camping World, the Illinois-based recreational vehicles and camping company, is ending its title sponsorship of Nascar's Truck Series at the end of the 2022 season, the firm's chief executive Marcus Lemonis…
Formula E signs long-term agreement with Sabic
Electric racing series Formula E has agreed a long-term sponsorship deal with Saudi Arabian chemicals company Sabic