Golf
BMW ups commitment to Ryder Cup and European golf
Wyndham and FedEx raise PGA Tour’s prize money game
Ryder Cup deal imminent for stalled Worldwide Partner plan
The European Tour and PGA of America have signed off on the first new Worldwide Partner deal for the Ryder Cup since February 2013.
Road cycling sponsorship market worth €397m p.a.
Research by Sports Sponsorship Insider into road cycling sponsorships across 27 UCI World Tour teams, the three Grand Tour events, 37 UCI World Tour events and UCI central properties, values the market at €397m per year.
Alfa Romeo joins Global Partners for the 2017 Presidents Cup
Alfa Romeo, the car maker owned by Fiat Chrysler Automobiles, will serve as a Global Partner of golf’s Presidents Cup, the biennial national team match-play event between the USA and an international team, under a deal agreed last month.
Top five motorsports generate €2.33bn from sponsorship in 2017 UPDATED
For 2017, we have researched over 900 deals across 28 countries and covering 124 rights fees to map out the sponsorship landscape of motorsports.
Sponsorship in golf
For 2017, we have researched over 710 deals across 38 countries and covering 88 rights fees to map out the sponsorship landscape of golf.
IBM: Opportunities to collaborate crucial to decision-making
Rolex throws its weight behind Pelley’s European Tour upgrade
Swiss watchmaker Rolex will increase its investment in sponsoring golf's European Tour with the launch next year of the seven-event Rolex Series.
CJ investment boost to PGA Tour’s Asia swing
South Korean conglomerate CJ Corporation’s 10-year title investment in a new PGA Tour tournament in South Korea is a signal of intent for the brand’s international expansion plans.
Constellation: Ryder Cup headlines drive for renewable energy
EMC takes over title rights from crisis-hit Deutsche Bank
Data storage company EMC Corporation has signed as title sponsor of the PGA Tour’s FedExCup Playoffs tournament, formerly known as the Deutsche Bank Championship, for two years from 2017 to 2018.
Müller: Balanced portfolio focuses on Olympic sports
RBC: Long-term partnerships target wealthy clients
KitchenAid: Local community at heart of brand strategy
US home appliance manufacturer, Whirlpool, is using its kitchen appliance brand, KitchenAid, to connect with the golf-watching demographic and to increase awareness of the community development of Benton Harbor, Michigan.
Mercedes-Benz: Golf overtakes tennis in portfolio
German carmaker Mercedes-Benz aims to strengthen its reputation as a supporter of golf through its sponsorship of The Open Championship.
American Express keeps USGA on upward curve
Sponsorship revenues for the US Golf Association (USGA) will hit a record level in 2016 following the renewal of its agreement with financial services company American Express.
Manulife: Key objectives fulfilled by LPGA partnership
Financial services company Manulife is using the LPGA’s Manulife Classic to focus on employee and stakeholder engagement.
RSM signs, CSM and European Tour outline vision
Accountancy firm RSM has joined the roster of golf’s European Tour as the organisation outlines its plan to attract more brands under its new relationship with agency CSM.
Manulife back with LPGA, but set to review next year
Financial services brand Manulife will take a “severe look” at its title sponsor agreement with the LPGA’s Manulife Classic in 2017 after invoking its final extension clause.