Golf
PGA Tour, Anheuser-Busch extend partnership through 2024
The PGA Tour and American brewing company Anheuser-Busch have extended their longstanding marketing relationship through 2024, in a deal which continues Michelob Ultra and O'Doul’s positions as the official b…
Addition of RBC makes five Ryder Cup Worldwide Partners
RBC, the PGA of America and Ryder Cup Europe have signed a one-year agreement making the Canadian bank a Worldwide Partner of this year's Ryder Cup
Ryder Cup Europe drives on with Club Car
Golf’s Ryder Cup Europe has extended its long-running agreement with electric vehicle manufacturer Club Car.
Callaway expands PGA Australia sponsorship in three-year deal
Golf equipment manufacturer Callaway has expanded its sponsorship of the PGA and PGA Tour of Australasia with a new three-year deal
Spanish insurance firm added to 2023 Solheim Cup sponsors
Reale Seguros, the Spanish insurance firm, has become a sponsor of women’s golf’s 2023 Solheim Cup, following on from its recent sponsorship deal with Spanish football’s RCD Espanyol.
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Rolex ups European Challenge Tour commitment as Grand Final title sponsor
The European Challenge Tour has named luxury watch band Rolex as title sponsor of the Challenge Tour Grand Final, the finale of the player development tour’s ‘Road to Mallorca’ season.
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LPGA enhances data and analytics with expanded KPMG partnership
KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
Industry veteran Morgan to spearhead Standard Life Aberdeen sponsorship strategy
Sports sponsorship industry consultant Giles Morgan has been appointed head of sponsorship and partnerships at investment and asset management company Standard Life Aberdeen
Cazoo snaps up two title sponsorships on European Tour’s UK Swing
Online car retailer Cazoo will title sponsor two golf tournaments on the European Tour’s UK Swing – the multi-tournament UK segment on the 2021 Race to Dubai calendar.
Omega extends long-term backing of golf’s European Masters
Swiss watchmaker Omega has renewed its long-running title sponsorship of the European Masters golf event until 2027.
Omega has lent its name to the European Tour event since 2001
Pega signs up as Ryder Cup worldwide supplier, BP also confirmed as sponsor
US-based software company Pegasystems (Pega) has signed as a worldwide supplier for the next two editions of the Ryder Cup
Sportfive: Mickelson “definitely got everybody’s attention”
Global agency working on both short- and long-term opportunities for golfer
Title sponsorship for PGA’s Charles Schwab Challenge extended until 2026
Investment services company Charles Schwab has agreed a deal with the PGA Tour to extend its title sponsorship of the Charles Schwab Challenge to 2026
Mickelson set for further commercial boost after golf major win
Popular figure becomes oldest men's golfer ever to win a major tournament
PGA of America secures IMG Arena, EA Sports deals
IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major
TaylorMade acquired by Korean private equity group
Golf equipment brand TaylorMade has been acquired by Korea-based private equity firm, Centroid Investment Partners
Zoom joins European Tour’s top-tier sponsors
Golf’s European Tour has signed communications platform Zoom as a top-tier official partner.