The 160over90 agency has been appointed the global sports marketing agency of record for logistics company DP World, the recently-announced title sponsor of the European Tour from next year onwards
Toyota-owned luxury car brand Lexus has renewed as the official automotive sponsor of the HSBC Women’s World Championship golf tournament in Singapore.
Cybersecurity solutions company Fortinet has signed as a top-tier Official Tour Partner of the European Tour from the 2022 season onwards
In April 2021, the European Tour paired up with lead partner Callaway and professional golfer Marcus Armitage for a world record attempt at ‘The Farthest Shot in Golf in a Moving Car’.
The European Tour will benefit from a cash injection of at least $400m (€349m) over the next decade thanks to its new, historic title sponsorship with Emirati logistics firm DP World.
Dubai-based logistics company DP World will become the title sponsor of the European Tour from the start of the 2022 season
Sony Group Corporation has extended its title sponsorship contract of the Sony Open in Hawaii with the PGA Tour and Friends of Hawaii Charities, the tournament host, for another four years until 2026
Hewlett Packard Enterprise, the Houston, Texas-based multinational enterprise information technology company, has become the title sponsor of the PGA Tour's Houston Open for 2021, supporting tournament…
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.
Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.
US craft vodka brand Tito’s Handmade Vodka has made golf the focus of its year-round marketing activity by taking the official vodka role with the PGA Tour.
North American healthcare system Shriners Children's has extended its title sponsorship of the PGA Tour’s Las Vegas tournament through 2026.
The Ladies Professional Golf Association has struck a wide-ranging agreement with energy company Chevron, which will result in the ANA Inspiration major tournament being given a new name, location, and…
The PGA Tour and global information technology company CDW Corp. have extended their long-running marketing partnership through 2026.
The Rocket Mortgage Classic at Detroit Golf Club will continue through 2027 after Rocket Mortgage, a subsidiary of Detroit-based mortgage company Quicken Loans, and the PGA Tour reached a multiyear agreement…
Global technology consulting firm Capgemini has become a major Ryder Cup sponsor in a six-year deal, starting this year as a worldwide supplier, and upgrading to a worldwide partner from the 2023 event…
UK screening and testing company Cignpost Diagnostics will provide Covid -19 travel testing for the 2020 Ryder Cup Europe travelling party from the UK under a new supplier deal