Golf

The PGA Tour and American brewing company Anheuser-Busch have extended their longstanding marketing relationship through 2024, in a deal which continues Michelob Ultra and O'Doul’s positions as the official b…

RBC, the PGA of America and Ryder Cup Europe have signed a one-year agreement making the Canadian bank a Worldwide Partner of this year's Ryder Cup

Golf’s Ryder Cup Europe has extended its long-running agreement with electric vehicle manufacturer Club Car.

Golf equipment manufacturer Callaway has expanded its sponsorship of the PGA and PGA Tour of Australasia with a new three-year deal

Reale Seguros, the Spanish insurance firm, has become a sponsor of women’s golf’s 2023 Solheim Cup, following on from its recent sponsorship deal with Spanish football’s RCD Espanyol. I

The European Challenge Tour has named luxury watch band Rolex as title sponsor of the Challenge Tour Grand Final, the finale of the player development tour’s ‘Road to Mallorca’ season. I

KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner

Sports sponsorship industry consultant Giles Morgan has been appointed head of sponsorship and partnerships at investment and asset management company Standard Life Aberdeen

Online car retailer Cazoo will title sponsor two golf tournaments on the European Tour’s UK Swing – the multi-tournament UK segment on the 2021 Race to Dubai calendar.

Swiss watchmaker Omega has renewed its long-running title sponsorship of the European Masters golf event until 2027. Omega has lent its name to the European Tour event since 2001

US-based software company Pegasystems (Pega) has signed as a worldwide supplier for the next two editions of the Ryder Cup

Global agency working on both short- and long-term opportunities for golfer

Investment services company Charles Schwab has agreed a deal with the PGA Tour to extend its title sponsorship of the Charles Schwab Challenge to 2026

Popular figure becomes oldest men's golfer ever to win a major tournament

IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major

Golf equipment brand TaylorMade has been acquired by Korea-based private equity firm, Centroid Investment Partners

Golf’s European Tour has signed communications platform Zoom as a top-tier official partner.