Golf
BMW signs landmark sponsorship across ‘Australian Golf’
The Australian branch of automotive manufacturer BMW has become a sponsor of Golf Australia, the PGA of Australia and the WPGA of Australasia in a landmark agreement
Slync.io exits Dubai Desert Classic title deal amid Kirchner controversy
Logistics software company Slync.io has reached an agreement with DP World Tour to terminate its contract as title sponsor of the Dubai Desert Classic
EXCLUSIVE: LIV Tour targets $120m-plus annual sponsorship income
The LIV Tour, the new disruptive golf series bankrolled by Saudi Arabia’s Public Investment Fund, is hoping to reel in more than $120m (€119.8m)
LIV Golf planning three-tier sponsorship offering but agencies remain sceptical
Breakaway tour entertained brand prospects at its events this summer
Sponsorship portfolio split into three tiers
Packages priced down in year one while event builds audiences
LPGA signs deal with Dunning for Solheim Cup
The Ladies Professional Golf Association announced that performance brand Dunning Golf will be the official uniform supplier for the 2023 and 2024 United States Solheim Cup teams
Sentry extends as Tournament of Champions title sponsor through 2035
Sentry Insurance, the Stevens Point, Wisconsin-based insurance company, has extended its title sponsorship of the PGA Tour's Sentry Tournament of Champions in a deal through 2035.
Southern Company extends Tour Championship partnership through 2027
The PGA Tour and Atlanta, Georgia-based energy firm Southern Company have renewed their Tour Championship-focused partnership through 2027.
European Tour’s Associate Partner tier delivers platform for Cignpost Diagnostics
The European Tour group took advantage of its new Associate Partner level sponsorship offering to secure Cignpost Diagnostics in July as the tour’s ‘Official Health Diagnostics and Screening Partner’.
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ProMedica sponsorship takes women’s golf majors to new financial level
ProMedica’s 10-year sponsorship of the United States Golf Association (USGA), from 2022 to 2031, signed in January, has underscored the growing value of the women’s golf majors.
HSBC extends with the R&A, adds Women’s Open rights
Banking group HSBC has signed a five-year sponsorship extension with the R&A, adding Women’s Open rights to its existing status as an official patron of The Open.
Amundi backs emerging Asian women golfers, LG extends with Evian Championship
French asset management company Amundi is sponsoring seven emerging women golfers from Asia.
The company will provide financial assistance to the golfers as they take part in major tournaments
Cignpost Diagnostics trades up as DP World Tour sponsor
The DP World Tour has signed Cignpost Diagnostics as the tour’s ‘Official Health Diagnostics and Screening Partner’ and founding partner of the European Tour Health and Performance Institute in a three…
LIV Golf’s Poulter strikes OKX sponsorship deal
English golfer Ian Poulter has a struck a sponsorship deal with cryptocurrency exchange platform OKX
Bridgestone drops DeChambeau ahead of Open Championship
American golfer Bryson DeChambeau has lost a contract with sports equipment company Bridgestone Golf ahead of this week's Open Championship in Scotland, following his move to the Saudi-backed LIV Golf…
Mercedes‑Benz extends as Open sponsor
Luxury carmaker Mercedes‑Benz has extended its sponsorship agreement with the R&A as ‘Official Patron’ and ‘Official Car’ at the Open Championship in a multi-year deal.
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Nikon extends Open sponsorship and tees off Women’s Open deal
Nikon Corporation has renewed its official patron sponsorship of the Open golf championship for the next five years and struck a new deal as patron of the Women's Open
Mastercard pauses Poulter, McDowell endorsement deals
American multinational financial services corporation Mastercard has paused its partnerships with European golfers Ian Poulter and Graeme McDowell following their move to the Saudi-backed LIV Golf series