Golf

The Australian branch of automotive manufacturer BMW has become a sponsor of Golf Australia, the PGA of Australia and the WPGA of Australasia in a landmark agreement

Logistics software company Slync.io has reached an agreement with DP World Tour to terminate its contract as title sponsor of the Dubai Desert Classic

The LIV Tour, the new disruptive golf series bankrolled by Saudi Arabia’s Public Investment Fund, is hoping to reel in more than $120m (€119.8m)

Breakaway tour entertained brand prospects at its events this summer Sponsorship portfolio split into three tiers Packages priced down in year one while event builds audiences

The Ladies Professional Golf Association announced that performance brand Dunning Golf will be the official uniform supplier for the 2023 and 2024 United States Solheim Cup teams

Sentry Insurance, the Stevens Point, Wisconsin-based insurance company, has extended its title sponsorship of the PGA Tour's Sentry Tournament of Champions in a deal through 2035.

The PGA Tour and Atlanta, Georgia-based energy firm Southern Company have renewed their Tour Championship-focused partnership through 2027.

The European Tour group took advantage of its new Associate Partner level sponsorship offering to secure Cignpost Diagnostics in July as the tour’s ‘Official Health Diagnostics and Screening Partner’. C

ProMedica’s 10-year sponsorship of the United States Golf Association (USGA), from 2022 to 2031, signed in January, has underscored the growing value of the women’s golf majors.

Banking group HSBC has signed a five-year sponsorship extension with the R&A, adding Women’s Open rights to its existing status as an official patron of The Open.

French asset management company Amundi is sponsoring seven emerging women golfers from Asia. The company will provide financial assistance to the golfers as they take part in major tournaments

The DP World Tour has signed Cignpost Diagnostics as the tour’s ‘Official Health Diagnostics and Screening Partner’ and founding partner of the European Tour Health and Performance Institute in a three…

English golfer Ian Poulter has a struck a sponsorship deal with cryptocurrency exchange platform OKX

American golfer Bryson DeChambeau has lost a contract with sports equipment company Bridgestone Golf ahead of this week's Open Championship in Scotland, following his move to the Saudi-backed LIV Golf…

Luxury carmaker Mercedes‑Benz has extended its sponsorship agreement with the R&A as ‘Official Patron’ and ‘Official Car’ at the Open Championship in a multi-year deal. Start

Nikon Corporation has renewed its official patron sponsorship of the Open golf championship for the next five years and struck a new deal as patron of the Women's Open

American multinational financial services corporation Mastercard has paused its partnerships with European golfers Ian Poulter and Graeme McDowell following their move to the Saudi-backed LIV Golf series