Golf
EXCLUSIVE: 160over90 secures DP World agency of record role
The 160over90 agency has been appointed the global sports marketing agency of record for logistics company DP World, the recently-announced title sponsor of the European Tour from next year onwards
Lexus extends with HSBC Women’s World Championship
Toyota-owned luxury car brand Lexus has renewed as the official automotive sponsor of the HSBC Women’s World Championship golf tournament in Singapore.
Fortinet joins European Tour in top sponsorship tier
Cybersecurity solutions company Fortinet has signed as a top-tier Official Tour Partner of the European Tour from the 2022 season onwards
The Farthest Shot in Golf – Callaway & European Tour
In April 2021, the European Tour paired up with lead partner Callaway and professional golfer Marcus Armitage for a world record attempt at ‘The Farthest Shot in Golf in a Moving Car’.
DP World to invest more than $400m in European Tour over next decade
The European Tour will benefit from a cash injection of at least $400m (€349m) over the next decade thanks to its new, historic title sponsorship with Emirati logistics firm DP World.
European Tour to become DP World Tour in historic naming rights deal
Dubai-based logistics company DP World will become the title sponsor of the European Tour from the start of the 2022 season
Sony extends PGA Tour title deal
Sony Group Corporation has extended its title sponsorship contract of the Sony Open in Hawaii with the PGA Tour and Friends of Hawaii Charities, the tournament host, for another four years until 2026
Hewlett Packard Enterprise becomes title sponsor of PGA Tour’s Houston Open
Hewlett Packard Enterprise, the Houston, Texas-based multinational enterprise information technology company, has become the title sponsor of the PGA Tour's Houston Open for 2021, supporting tournament…
Data Snapshot: Golf 2021
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.
BDSwiss backs European Tour’s DP World Tour Championship
Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.
Vodka brand Tito’s seizes opportunity of PGA Tour’s spirits category shake-out
US craft vodka brand Tito’s Handmade Vodka has made golf the focus of its year-round marketing activity by taking the official vodka role with the PGA Tour.
Shriners Children’s extends PGA Tour Las Vegas tournament title sponsorship through 2026
North American healthcare system Shriners Children's has extended its title sponsorship of the PGA Tour’s Las Vegas tournament through 2026.
LPGA’s ANA Inspiration rebranded Chevron Championship, purse climbs to $5m
The Ladies Professional Golf Association has struck a wide-ranging agreement with energy company Chevron, which will result in the ANA Inspiration major tournament being given a new name, location, and…
PGA Tour, CDW extend marketing partnership though 2026
The PGA Tour and global information technology company CDW Corp. have extended their long-running marketing partnership through 2026.
Rocket Mortgage extends Detroit PGA Tour event sponsorship through 2027
The Rocket Mortgage Classic at Detroit Golf Club will continue through 2027 after Rocket Mortgage, a subsidiary of Detroit-based mortgage company Quicken Loans, and the PGA Tour reached a multiyear agreement…
Capgemini joins worldwide Ryder Cup roster to 2027
Global technology consulting firm Capgemini has become a major Ryder Cup sponsor in a six-year deal, starting this year as a worldwide supplier, and upgrading to a worldwide partner from the 2023 event…
Cignpost Diagnostics adds Ryder Cup Europe testing brief to European Tour deal
UK screening and testing company Cignpost Diagnostics will provide Covid -19 travel testing for the 2020 Ryder Cup Europe travelling party from the UK under a new supplier deal