Basketball
Nets, Liberty secure Webull jersey sponsorship deal
New York-based brokerage platform Webull has secured a multiyear deal to become the jersey sponsor of the National Basketball Association's Brooklyn Nets and Women's National Basketball Association's New…
Clippers bring in Aspiration as Intuit Dome’s inaugural founding partner
The National Basketball Association's Los Angeles Clippers have secured a multiyear partnership with environmentally-focused personal finance company Aspiration, which has been designated the inaugural …
Timberwolves complete jersey patch agreement with Aura
NBA team aligns with Massachusetts-based digital security company
76ers align with Crypto.com for jersey patch agreement
Hong Kong-based exchange extends active run of sports sponsorships
MKTG to handle local sponsorship sales for 2022 Women’s Basketball World Cup
The Asia-Pacific division of marketing agency MKTG Sports and Entertainment has been appointed as the sponsorship sales agent for the local organisers of the 2022 Fiba Women’s Basketball World Cup in S…
WNBA partners with Dick’s Sporting Goods
Prominent retailer to carry wide array of official league merchandise in stores
Lakers sign jersey deal with South Korean food company Bibigo
Sportfive helps iconic NBA franchise bring in its first global marketing partner
LA Clippers secure 23-year Intuit naming rights deal for new facility
The National Basketball Association's Los Angeles Clippers have secured a 23-year naming rights deal with California-based financial software company Intuit for the team's new facility, which is scheduled …
Basketball’s Balkan League renews with title sponsor Delasport
The Balkan International Basketball League (BIBL) has signed an extension with its title sponsor, sports betting and igaming software provider Delasport.
Fiba signs up Junckers in global supplier role until 2024
The International Basketball Federation (Fiba) has agreed a deal that will see Junckers serve as a global supplier for wooden flooring until 2024
FTX further expands reach thanks to Curry partnership
Cryptocurrency exchange FTX has secured a wide-ranging partnership with National Basketball Association superstar Stephen Curry, who will become an FTX global ambassador and receive an undisclosed equity…
Thank You Basketball – Foot Locker & the NBA
In July 2020, Foot Locker’s House of Hoops sub-brand debuted a short form video to welcome back the NBA and build affinity with hoops fans.
Excel Sports Management acquires Block Six Analytics
US sports management and marketing agency Excel Sports Management has acquired the Chicago-based data insights and sponsorship valuation company Block Six Analytics (B6A)
Euroleague Basketball signs Brokereo deal ahead of new season
Euroleague Basketball has signed up online trader Brokereo to its sponsorship portfolio
Bitci signs ‘game-changing’ Fiba fan token agreement
Fiba, the International Basketball Federation, has signed a three-year global sponsorship deal with blockchain network Bitci from 2021 to 2023
Fanatics, BSE Global secure multiyear retail partnership
Global sports merchandising company Fanatics has secured an exclusive, multiyear omnichannel retail partnership with BSE Global, becoming the official e-commerce and physical retail partner of both the …
Socios.com expands US presence with Bulls partnership
Fan engagement platform Socios.com has extended its aggressive global sports sponsorship activity by striking an agreement with the National Basketball Association’s Chicago Bulls.