The Phoenix Suns' home venue will now be known as Footprint Center following a naming rights deal between the National Basketball Association team and Arizona-based environmental-based tech company Footprint

Location in London expands international ambitions for both the league, company

Decorated athlete is first female to reach cover of famed video game franchise

In April 2020, the Bulls teamed up with long-time partner Budweiser for an online branded content series featuring former players talking about the team’s title winning 1990s years.

Ice Cube's Big3 basketball league has expanded its partnership with Microsoft, naming the multinational technology company the official technology partner of the league.

Fan engagement platform has continued its sports partnership drive after agreeing a deal with the National Basketball Association's Boston Celtics. As part of the agreement, Socios

The International Basketball Federation (Fiba) and Tissot have extended their long-standing relationship, from the start of 2022 until the end of 2027, in a move that will see an increased activation commitment…

In May 2020, healthcare provider Kaiser Permanente leveraged Warriors’ star Klay Thompson’s treatment and rehabilitation after an ACL tear into a documentary about health expertise and personal resilience.

US telco AT&T has sold a minority stake in the National Basketball Association's San Antonio Spurs, while the expiring naming rights deal between the two parties remains uncertain

Multiyear pact extends sponsorship activity by cryptocurrency companies

Ice Cube's Big3 basketball league has brought in fast food chain Taco Bell as its official restaurant partner ahead of the 2021 season tip-off, scheduled for July 10 in Las Vegas, Nevada

Multiple active categories, jersey patch deals fuel growth for league, 30 teams

Betclic, the French betting company, has become the new title sponsor of the Pro A, the top tier of men’s basketball in France, in a three-year deal.

NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years

Italian sportswear manufacturer Macron has agreed to become the new kit supplier to the British Basketball Federation

Italian banking group Intesa Sanpaolo has agreed a deal to become a sponsor of the National Basketball Association. Intesa Sanpaolo becomes the exclusive banking partner of the NBA in Italy

NBA players Young, Murray named Advisory Staff members to company