Basketball

Latest Features

Sina is believed to have earned about $5m (€4.4m) from the top sponsor for its Golden League 3x3 basketball competition this year, SportBusiness Sponsorship understands.

European basketball Turkish Airways’ title sponsorship of EuroLeague is the highest-value basketball deal in Europe.

The Spanish arm of Swiss insurance firm Zurich will pay a six-figure fee for its digital-only partnership with NBA Spain, SportBusiness Sponsorship has learned

Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit...

Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.

Chinese car brand Dongfeng Qichen will be the lead sponsor of the Sina Golden League – the world’s biggest 3x3 basketball tournament – which tipped off this weekend. T

Spanish sportswear brand Kelme has signed as the official kit supplier of Turkey’s national basketball teams.

NBA basketball franchise the Toronto Raptors has signed a new naming rights deal with OVO, the record label founded by Canadian rapper Drake

Love’s Travel Stops & Country Stores has expanded its partnership with the Oklahoma City Thunder by becoming the NBA basketball team’s jersey sponsor.

Features

US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.

Research by SportBusiness Sponsorship into title sponsorship deals across Europe is displayed in the interactive report below.

US-based mobile lottery service Lottery.com will pay between €2.25m ($2.6m) and €2.5m

American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.

Sports Sponsorship Insider has undertaken research into 139 properties and 846 different brands across the top leagues and competitions in basketball.

Chinese e-commerce giant Alibaba has renewed as the Presenting Sponsor of the annual Pac-12 China Game for four years from 2017 to 2020.

Japanese e-commerce brand Rakuten has focused its sponsorship activity on best-in-class sponsorship properties that reflect its culture, values and philosophy of innovation

Japanese e-commerce brand Rakuten is almost certain to have paid the highest fee in the first sales round of NBA team jersey patch rights under its deal with NBA champions the Golden State Warriors, from 2017-18 to 2019-20.

The world’s fourth-largest general-purpose card network uses sponsorship of major sports properties in the US to provide its card members with ticket offers and money-can’t-buy experiences.

Payment services brand American Express has signed an extension to its marketing partnership with the National Basketball Association (NBA), continuing as the Official Card of the NBA, WNBA and the NBA G League, the official minor league organisation, from 2017-18.

Geico is the largest media buyer in the car insurance sector, spending $1bn (€937m) on advertising in 2016.

Information technology company IBM is looking for opportunities to build infrastructure with its sponsorship partners as a key element when selecting deals.

US sporting goods manufacturer Nike last month became the fifth Global Partner of the International Basketball Federation (Fiba). As part of the deal, Nike also becomes Fiba’s exclusive partner in the sports apparel and sports shoe product categories and the Title Partner of Fiba’s World Ranking.

Workwear manufacturer Engelbert Strauss has added to its sponsorship presence in continental competitions this month, signing up as the Presenting Sponsor of the fledgling Basketball Champions League under a one-and-a-half-year agreement.

In October’s Sports Sponsorship Insider, we took an in-depth look at the sport of basketball, covering 773 sponsorship deals, including 400 National Basketball Association (NBA) team deals, plus central a…