Basketball
76ers, Penn Medicine seal multiyear partnership
The National Basketball Association's Philadelphia 76ers have announced a multiyear partnership with Philadelphia, Pennsylvania-based multihospital health system Penn Medicine, which has been designated …
Toyota extends ACB deal for another season
Toyota Spain and the Spanish Basketball Clubs Association (ACB) have renewed their sponsorship agreement for the 2022-23 season.
Motorola adds Chicago Bulls to NBA jersey patch portfolio
The National Basketball Association's Chicago Bulls have named Illinois-based consumer electronics and telecommunications company Motorola as the team's new jersey patch sponsor in a multiyear agreement…
Suns jersey sponsor PayPal piles pressure on Sarver
Silicon Valley-based global online payments company PayPal says it will not renew its jersey sponsorship deal with the National Basketball Association's Phoenix Suns should disgraced majority owner Robert …
Pelicans, Ibotta renew jersey sponsorship deal
The National Basketball Association's New Orleans Pelicans and mobile rewards platform Ibotta have renewed their jersey sponsorship agreement for a further three seasons
NBA Japan Games announces slate of 13 sponsors
A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards
Google sponsorship underwrites US broadcast distribution for Fiba Women’s World Cup
Silicon Valley brand to sponsor 2022 Fiba Women’s World Cup
Broadcast sponsorship deal with ESPN agreed in parallel to deal with federation
Seven Consulting acquires ‘Australian Opals’ naming rights
Basketball Australia has signed up IT delivery company Seven Consulting as the naming rights partner of the ‘Australian Opals’ women’s national basketball team ahead of this month’s Fiba Women’s Basketbal…
WNBA, FanDuel complete partnership renewal
New contract term to include league highlight rights for FanDuel TV
Galera.bet signs as Brazilian Basketball Confederation ‘master sponsor’
Sports betting operator Galera.bet has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.
Google agrees global Fiba Women’s World Cup sponsorship deal
Google has agreed a sponsorship deal with Fiba, the governing body for basketball, to become its first ever ‘Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup’.
As
Atlanta Hawks extend jersey patch deal with Sharecare
The National Basketball Association’s Atlanta Hawks have extended their partnership with Sharecare, keeping the digital health company as the team’s jersey patch partner for the upcoming season and ann…
Nissan to sponsor NBA Japan Games
Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan
Therabody to sponsor China national basketball teams
The Chinese Basketball Association (CBA) has announced a sponsorship deal with Therabody
Wizards expand Japan presence with Recruit Direct Scout deal
The National Basketball Association's Washington Wizards are significantly increasing their presence in Japan by striking an international marketing partnership with Tokyo-based human resources company…
Oakland Forever – Rakuten & Golden State Warriors
Rakuten and the NBA’s Golden State Warriors partnered on a 360-degree, multi-faceted, season- long ‘Oakland Forever’ brand-owned platform built around the Japanese electronic commerce and online retai…
Rakuten Sports close to finalising first Warriors APAC sponsorship deal
Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…