Basketball
Phoenix Suns secure Footprint naming rights deal
The Phoenix Suns' home venue will now be known as Footprint Center following a naming rights deal between the National Basketball Association team and Arizona-based environmental-based tech company Footprint
NBA, Fanatics open first retail store in UK
Location in London expands international ambitions for both the league, company
2K places WNBA star Parker on special edition NBA game cover
Decorated athlete is first female to reach cover of famed video game franchise
Having a Bud With – Budweiser & the Chicago Bulls
In April 2020, the Bulls teamed up with long-time partner Budweiser for an online branded content series featuring former players talking about the team’s title winning 1990s years.
Big3 expands Microsoft partnership
Ice Cube's Big3 basketball league has expanded its partnership with Microsoft, naming the multinational technology company the official technology partner of the league.
Socios.com expands US presence with Boston Celtics partnership
Fan engagement platform Socios.com has continued its sports partnership drive after agreeing a deal with the National Basketball Association's Boston Celtics.
As part of the agreement, Socios
Tissot ups activation commitment in Fiba extension to 2027
The International Basketball Federation (Fiba) and Tissot have extended their long-standing relationship, from the start of 2022 until the end of 2027, in a move that will see an increased activation commitment…
Above the Waves – Kaiser Permanente & the NBA/Golden State Warriors
In May 2020, healthcare provider Kaiser Permanente leveraged Warriors’ star Klay Thompson’s treatment and rehabilitation after an ACL tear into a documentary about health expertise and personal resilience.
AT&T sells San Antonio Spurs stake, naming rights deal in air
US telco AT&T has sold a minority stake in the National Basketball Association's San Antonio Spurs, while the expiring naming rights deal between the two parties remains uncertain
Trail Blazers sign jersey patch deal with StormX
Multiyear pact extends sponsorship activity by cryptocurrency companies
Big3 names Taco Bell its official restaurant partner
Ice Cube's Big3 basketball league has brought in fast food chain Taco Bell as its official restaurant partner ahead of the 2021 season tip-off, scheduled for July 10 in Las Vegas, Nevada
NBA grows sponsorship business 6 per cent to record mark
Multiple active categories, jersey patch deals fuel growth for league, 30 teams
Betclic replaces Jeep as French basketball league title sponsor
Betclic, the French betting company, has become the new title sponsor of the Pro A, the top tier of men’s basketball in France, in a three-year deal.
NBA China agrees sponsorship deal with Xiaopeng Motors
NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
Macron to kit out EuroBasket-bound Great Britain, Kia ends ACB sponsorship
Italian sportswear manufacturer Macron has agreed to become the new kit supplier to the British Basketball Federation
Intesa Sanpaolo takes over from UBI Banca as NBA sponsor in Italy
Italian banking group Intesa Sanpaolo has agreed a deal to become a sponsor of the National Basketball Association.
Intesa Sanpaolo becomes the exclusive banking partner of the NBA in Italy
Wilson introduces new official NBA game ball
NBA players Young, Murray named Advisory Staff members to company