Basketball

The National Basketball Association's Philadelphia 76ers have announced a multiyear partnership with Philadelphia, Pennsylvania-based multihospital health system Penn Medicine, which has been designated …

Toyota Spain and the Spanish Basketball Clubs Association (ACB) have renewed their sponsorship agreement for the 2022-23 season.

The National Basketball Association's Chicago Bulls have named Illinois-based consumer electronics and telecommunications company Motorola as the team's new jersey patch sponsor in a multiyear agreement…

Silicon Valley-based global online payments company PayPal says it will not renew its jersey sponsorship deal with the National Basketball Association's Phoenix Suns should disgraced majority owner Robert …

The National Basketball Association's New Orleans Pelicans and mobile rewards platform Ibotta have renewed their jersey sponsorship agreement for a further three seasons

A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards

Silicon Valley brand to sponsor 2022 Fiba Women’s World Cup Broadcast sponsorship deal with ESPN agreed in parallel to deal with federation

Basketball Australia has signed up IT delivery company Seven Consulting as the naming rights partner of the ‘Australian Opals’ women’s national basketball team ahead of this month’s Fiba Women’s Basketbal…

New contract term to include league highlight rights for FanDuel TV

Sports betting operator Galera.bet has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.

Google has agreed a sponsorship deal with Fiba, the governing body for basketball, to become its first ever ‘Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup’. As

The National Basketball Association’s Atlanta Hawks have extended their partnership with Sharecare, keeping the digital health company as the team’s jersey patch partner for the upcoming season and ann…

Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan

The Chinese Basketball Association (CBA) has announced a sponsorship deal with Therabody

The National Basketball Association's Washington Wizards are significantly increasing their presence in Japan by striking an international marketing partnership with Tokyo-based human resources company…

Rakuten and the NBA’s Golden State Warriors partnered on a 360-degree, multi-faceted, season- long ‘Oakland Forever’ brand-owned platform built around the Japanese electronic commerce and online retai…

Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…