Basketball
Endesa takes commitment to Spanish basketball past €100m
Endesa, the Spanish electrical utility company, has taken its financial commitment to basketball in the country beyond the €100m ($106.5m) mark, after today (Thursday) announcing new sponsorship deals with the sport's two biggest domestic institutions.
Cleveland Avenue deepens Phoenix Mercury ties with revolving patch deal
Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.
WNBA makes stand for reproductive freedom with Opill deal
The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
CBS, TNT remain bullish over March Madness viewing figures
CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
Kia expands Orlando Magic deal for coast-to-coast US presence
Kia's arena-naming rights agreement with the Orlando Magic is designed to give the firm a coast-to-coast profile in the US and cement its position in Orlando where it is second only to Toyota for car sales.
GlassFloor tech to add sponsor value at NBA All-Star Saturday Night
The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass
So-Fi is first title sponsor of NBA Play-In Tournament
The National Basketball Association (NBA) has opened up a new sponsorship asset with the signing of financial services company SoFi as title sponsor of its Play-In Tournament
Emirates secures NBA Cup title rights as part of global league deal
Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.
TCL Fiba renewal shows Chinese sponsors in for the long term
TCL’s decision to renew its Global Partner deal with the International Basketball Federation (Fiba) is evidence of basketball’s enduring appeal to Chinese brands.
AEG consolidates three venues into one deal with Uber naming pact
AEG has consolidated three of its Berlin venues into a single sponsorship deal with ride sharing and fast-food delivery platform Uber, while managing to retain one of the outgoing venue sponsors, Mercedes, in a lower-tier sponsorship role.
TCL is latest Fiba Global Partner to commit to Qatar’s 2027 World Cup
TCL, the Chinese consumer appliances firm, has become the latest top-tier Global Partner of the International Basketball Federation (Fiba) to extend its contract to 2027
EXCLUSIVE: Knicks U-turned on patch deal with Saudi-backed Riyadh Season
A jersey patch deal between the NBA’s New York Knicks and the Saudi General Entertainment Authority’s Riyadh Season collapsed shortly before the 2023-24 season, forcing the team’s owner MSG Sports to co…
Sportfive hires former NBA exec Russell to lead global basketball sales
Sportfive has appointed Chris Russell as director of global sales for its basketball division
Motorola looks to reclaim market share with Euroleague Basketball deal
Motorola’s sponsorship agreement with Euroleague Basketball is designed to support the brand’s attempts to re-establish itself across Europe.
Team embarks upon new business era with BCL sponsorship sales
Team Marketing is to sell sponsorship rights and provide commercial advisory services to the Basketball Champions League (BCL) and Fiba Intercontinental Cup in the agency’s first piece of announced new b…
Euroleague Basketball adds Motorola to roster, in talks over Turkish Airlines renewal
Euroleague Basketball has added to its Premium Partner tier with the signing of global smartphone manufacturer Motorola in a deal covering both the EuroLeague and EuroCup competitions and is also in talks…
NBA’s Pacers put QR code on jersey in US pro team sponsorship first
The Indiana Pacers, of the National Basketball Association, have claimed a US major league professional franchise first, with their new jersey sponsor to incorporate a QR code-like patch
Kia takes naming rights to Orlando Magic’s arena
Kia, the Korean car manufacturer, has further strengthened its presence in the National Basketball Association, stepping up its involvement with Orlando Magic to take over the naming rights to the franchise's home arena.