Basketball

New York-based brokerage platform Webull has secured a multiyear deal to become the jersey sponsor of the National Basketball Association's Brooklyn Nets and Women's National Basketball Association's New…

The National Basketball Association's Los Angeles Clippers have secured a multiyear partnership with environmentally-focused personal finance company Aspiration, which has been designated the inaugural …

NBA team aligns with Massachusetts-based digital security company

Hong Kong-based exchange extends active run of sports sponsorships

The Asia-Pacific division of marketing agency MKTG Sports and Entertainment has been appointed as the sponsorship sales agent for the local organisers of the 2022 Fiba Women’s Basketball World Cup in S…

Prominent retailer to carry wide array of official league merchandise in stores

Sportfive helps iconic NBA franchise bring in its first global marketing partner

The National Basketball Association's Los Angeles Clippers have secured a 23-year naming rights deal with California-based financial software company Intuit for the team's new facility, which is scheduled …

The Balkan International Basketball League (BIBL) has signed an extension with its title sponsor, sports betting and igaming software provider Delasport. 

The International Basketball Federation (Fiba) has agreed a deal that will see Junckers serve as a global supplier for wooden flooring until 2024

Cryptocurrency exchange FTX has secured a wide-ranging partnership with National Basketball Association superstar Stephen Curry, who will become an FTX global ambassador and receive an undisclosed equity…

In July 2020, Foot Locker’s House of Hoops sub-brand debuted a short form video to welcome back the NBA and build affinity with hoops fans.

US sports management and marketing agency Excel Sports Management has acquired the Chicago-based data insights and sponsorship valuation company Block Six Analytics (B6A)

Euroleague Basketball has signed up online trader Brokereo to its sponsorship portfolio

Fiba, the International Basketball Federation, has signed a three-year global sponsorship deal with blockchain network Bitci from 2021 to 2023

Global sports merchandising company Fanatics has secured an exclusive, multiyear omnichannel retail partnership with BSE Global, becoming the official e-commerce and physical retail partner of both the …

Fan engagement platform Socios.com has extended its aggressive global sports sponsorship activity by striking an agreement with the National Basketball Association’s Chicago Bulls.