Basketball

Global sports data company also reports sharply improved quarterly earnings

Deutsche Telekom will no longer be part of the name of German basketball club Telekom Baskets Bonn from next season as part of an early sponsorship extension

NBA team retains its extensive tie with Japanese multinational corporation

The National Basketball Association's San Antonio Spurs are seeking a new naming rights partner for the first time in 20 years after US telco company AT&T opted to end its long-standing agreement following…

NBA China has reached a multi-year brand licensing agreement for men's care products with the Chinese sports and health business section of the Fung Group conglomerate

The National Basketball Association's Utah Jazz and Zions Bank have unveiled an expanded multiyear partnership, in which the Salt Lake City-based financial institution will be designated the team's official b…

Pair of US-based gaming companies takes on additional status, elevated designations with the league

Food delivery service Uber Eats has become an official partner and delivery partner of German Basketball Bundesliga club Alba Berlin for the 2021-22 season

Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal

Washington, District of Columbia area-based healthcare organization MedStar Health has secured the naming rights to Monumental Sports & Entertainment's basketball training facility as part of an expanded…

Cryptocurrency trading app Voyager Digital has become the first cryptocurrency brokerage and international partner of the National Basketball Association’s Dallas Mavericks.

Overtime Elite (OTE), the new basketball entity for top high school-aged prospects, has secured a major financial boost by striking a multiyear sponsorship deal with insurance company State Farm

Online betting operator Betway has added the National Basketball Association's Philadelphia 76ers and Minnesota Timberwolves to its sponsorship portfolio of US sports teams

The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015

Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term

Pact with exchange platform adds to team-level activity in fertile space

The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.