Basketball
NBA gains equity in Sportradar as part of expanded new deal
Global sports data company also reports sharply improved quarterly earnings
Deutsche Telekom exits long-term Telekom Baskets Bonn naming sponsorship
Deutsche Telekom will no longer be part of the name of German basketball club Telekom Baskets Bonn from next season as part of an early sponsorship extension
Warriors renew jersey patch deal with Rakuten
NBA team retains its extensive tie with Japanese multinational corporation
San Antonio Spurs hire Legends to sell arena naming rights after AT&T ends partnership
The National Basketball Association's San Antonio Spurs are seeking a new naming rights partner for the first time in 20 years after US telco company AT&T opted to end its long-standing agreement following…
Fung Group men’s care products strikes NBA China licensing deal
NBA China has reached a multi-year brand licensing agreement for men's care products with the Chinese sports and health business section of the Fung Group conglomerate
Utah Jazz, Zions Bank secure expanded multiyear partnership
The National Basketball Association's Utah Jazz and Zions Bank have unveiled an expanded multiyear partnership, in which the Salt Lake City-based financial institution will be designated the team's official b…
NBA expands its betting pacts with DraftKings, FanDuel
Pair of US-based gaming companies takes on additional status, elevated designations with the league
Alba Berlin adds Uber Eats to portfolio in Infront-brokered deal
Food delivery service Uber Eats has become an official partner and delivery partner of German Basketball Bundesliga club Alba Berlin for the 2021-22 season
Adidas, NBA extend global marketing partnership
Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal
MedStar Health, Monumental Sports expand partnership
Washington, District of Columbia area-based healthcare organization MedStar Health has secured the naming rights to Monumental Sports & Entertainment's basketball training facility as part of an expanded…
Excel brokers Dallas Mavericks-Voyager Digital crypto and international partner deal
Cryptocurrency trading app Voyager Digital has become the first cryptocurrency brokerage and international partner of the National Basketball Association’s Dallas Mavericks.
Overtime Elite secures multiyear State Farm partnership
Overtime Elite (OTE), the new basketball entity for top high school-aged prospects, has secured a major financial boost by striking a multiyear sponsorship deal with insurance company State Farm
Betway adds 76ers and Timberwolves to NBA portfolio
Online betting operator Betway has added the National Basketball Association's Philadelphia 76ers and Minnesota Timberwolves to its sponsorship portfolio of US sports teams
NBA renews Tissot deal, unveils F1 content partnership
The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015
Kia extends and expands NBA sponsorship, TAB inks Australia-only deal
Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term
NBA signs first league-level cryptocurrency deal with Coinbase
Pact with exchange platform adds to team-level activity in fertile space
Sportfive adds to basketball representation business with NBA Germany deal
The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.