Activations

Latest Features

Welcome to Sponsorship Works 2018, the 13th edition of the publication. This year’s Sponsorship Works brings you 17 case studies of best practice sports sponsorships from around the world. It
Football
Drinks - Beer

This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.
Tennis
Cars/Automotive

PROJECT DETAILS Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon Duration of sponsorship: July 2015 – July 2017 E
Football
Drinks - Beer

PROJECT DETAILS Sponsorship title: Uefa Champions League Trophy Tour presented by Heineken Duration of sponsorship: Uefa Champions League Exclusive Beer Sponsor since 2005 Entered by: Edelman
Football
Security

PROJECT DETAILS Sponsorship title: Stanley Black & Decker, Official Partner of FC Barcelona Women Duration of sponsorship: March 2018 – Ongoing E

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Features

Football
Tyres

PROJECT DETAILS Sponsorship title: Official Partner of the Indian Super League Duration of sponsorship: November 2017 – November 2018 (1 year) E
Football
Energy

PROJECT DETAILS Sponsorship title: Total, Official Partner of the Confederation of African Football Duration of sponsorship: 2017-2024 Entered by: Lagardere Sports
Cricket
Cars/Automotive

PROJECT DETAILS Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas Duration of sponsorship: 2014-2017 Entered by: Levergy Sports and Entertainment Marketing
Football
Gambling

PROJECT DETAILS Sponsorship title: Betfair Official Partner of FC Barcelona Duration of sponsorship: July 2016 – July 2019 Entered by: CAA Sports Consulting Sponsor’s industry sector: Betting Right
Sailing
Virtual Reality Technology

PROJECT DETAILS Sponsorship title: SAP, Title Sponsor of SAP Extreme Sailing Team and Official Technology Partner of the Extreme Sailing Series Duration of sponsorship: Partner since 2012.
Marathon
Hotels

PROJECT DETAILS Sponsorship Title: Holiday Inn – Official Hotel Partner of the Virgin Money London Marathon Duration of sponsorship: 2008 – 2018 (Campaign 2016 – 2018) Entered by: Prism & IHG Sponso
Cycling
Cars/Automotive

PROJECT DETAILS Sponsorship Title: Continental Cycling Heroes Tour Duration of Sponsorship: March - September 2017 Entered by: Sportizon (event support from Golazo)
Tennis
Drinks - Beer

PROJECT DETAILS Sponsorship title: Stella Artois, Official Beer of The Championships, Wimbledon Duration of Sponsorship: 2014 to 2018 Entered by: Octagon Worldwide Limited
Rugby League
Cars/Automotive

PROJECT DETAILS Sponsorship title: Dacia #FlairPlay Awards Duration of sponsorship: June-July 2017 Entered by: Dacia Sponsor’s industry sector: Automotive Rig
Handball
Household Products

PROJECT DETAILS Sponsorship title: Gorenje: Official Sponsor of the Men’s EHF Euro 2018/2020 and Official Regional Premium Sponsor of the Velux EHF Champions League
Cricket
Clothing - Sports

PROJECT DETAILS Sponsorship title: New Balance, Official Technical Kit Partner to Cricket South Africa and the Proteas Duration of sponsorship: 2015-2020
Football
Financial Services - Banking

Blackwell Global and Everton Sponsorship title: Blackwell Global #BluesChallenge Duration of sponsorship: 2017-2022 Entered by: Blackwell Global Sponsor’s industry sector: Financial Services
Football
Cars/Automotive

PROJECT DETAILS Sponsorship title: Audi Cup Duration of sponsorship: 2009 – present (every two years) Entered by: Audi AG Sponsor’s industry sector: Automotive Rights
Rugby
Personal Care

PROJECT DETAILS Sponsorship Title: Gillette – Official Sponsor & male grooming supplier of The British & Irish Lions 2017 Tour to New Zealand
Football

This thread of articles reviews the activation campaigns ran by the main FIFA partners and FIFA World Cup sponsors