The NHL ice hockey league has signed a multi-year, Canada-focused sponsorship deal with tissue manufacturer Kruger Products
Financial services company Comerica Bank has extended and expanded its partnership with NHL ice hockey team the Dallas Stars
Tampa Bay Sports & Entertainment (TBSE), the parent company of the Tampa Bay Lightning, has announced details of the NHL ice hockey team’s new and renewed corporate partners for the 2018-19 fiscal year.
Eat Rite Foods, a healthy foods producer, has been revealed as a new partner of the ownership group behind the Buffalo Bills NFL American football franchise and Buffalo Sabres NHL ice hockey team
US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.
Nickel and palladium mining and smelting company Nornickel has agreed a deal to partner the Russian Ice Hockey Federation through the next cycle leading up to the 2022 winter Olympic and Paralympic Games
Etihad Airways has signed a multi-year extension to its partnership with Monumental Sports & Entertainment, the owner of three professional sports teams in the US.
Swiss investment bank and financial services company UBS has extended its deal as the main sponsor of annual invitational ice hockey tournament the Spengler Cup
The New Jersey Devils are continuing to capitalize on legal sports betting within their home state by announcing a third deal with a sportsbook