Ice Hockey

Ice Hockey
Household Products

The NHL ice hockey league has signed a multi-year, Canada-focused sponsorship deal with tissue manufacturer Kruger Products
Ice Hockey
Financial Services - Banking

Financial services company Comerica Bank has extended and expanded its partnership with NHL ice hockey team the Dallas Stars
Ice Hockey
Financial Services - Insurance

Tampa Bay Sports & Entertainment (TBSE), the parent company of the Tampa Bay Lightning, has announced details of the NHL ice hockey team’s new and renewed corporate partners for the 2018-19 fiscal year.
American Football
Food - Fresh Food

Eat Rite Foods, a healthy foods producer, has been revealed as a new partner of the ownership group behind the Buffalo Bills NFL American football franchise and Buffalo Sabres NHL ice hockey team
Basketball
Gambling

US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.
Ice Hockey
Mining

Nickel and palladium mining and smelting company Nornickel has agreed a deal to partner the Russian Ice Hockey Federation through the next cycle leading up to the 2022 winter Olympic and Paralympic Games
Basketball
Airlines

Etihad Airways has signed a multi-year extension to its partnership with Monumental Sports & Entertainment, the owner of three professional sports teams in the US.
Ice Hockey
Financial Services - Banking

Swiss investment bank and financial services company UBS has extended its deal as the main sponsor of annual invitational ice hockey tournament the Spengler Cup
Ice Hockey
Gambling

The New Jersey Devils are continuing to capitalize on legal sports betting within their home state by announcing a third deal with a sportsbook
Ice Hockey
Financial Services - Other

The NHL ice hockey league has signed a multi-year, US-focused partnership with Navy Federal Credit Union