Ice Hockey
Rangers, Hurricanes and Canadiens announce helmet sponsors
The New York Rangers, Carolina Hurricanes and Montreal Canadiens have become the latest National Hockey League teams to announce helmet partners for the 2021-22 season
Capitals, Caesars unveil first-ever NHL jersey sponsorship deal
The Washington Capitals have become the first National Hockey League team to announce a jersey sponsorship deal, striking a multiyear partnership with leading US casino operator Caesars Entertainment
Blackhawks bring in Belle Tire as helmet partner
The National Hockey League's Chicago Blackhawks have brought in Detroit, Michigan-based tire and vehicle service retailer Belle Tire as the team's new helmet partner
Swedish Ice Hockey Association adds Lidl as main sponsor in long-term deal
Supermarket chain Lidl has become a main sponsor of the Swedish Ice Hockey Association (SIF) in a five-year agreement
NHL, OFX strike multiyear North American partnership
The National Hockey League has struck a multiyear North American partnership with global international money transfer provider OFX, which has been designated the league's official currency exchange provider
Florida Panthers seek new naming rights partner after BB&T deal ends early
The National Hockey League's Florida Panthers are seeking a new arena naming rights partner after United States bank BB&T decided to end the agreement effective immediately
Coyotes bring back Kachina logo as part of wider rebrand
The National Hockey League's Arizona Coyotes have brought back the popular Kachina logo ahead of the 2021-22 season part of a wider rebrand
Pittsburgh Penguins add Bold Penguin as helmet sponsor
The National Hockey League's Pittsburgh Penguins have brought in Ohio-based insurance technology provider Bold Penguin as one of the team's helmet partners
Red Wings bring in Meijer as new helmet sponsor
The National Hockey League's Detroit Red Wings have extended and expanded their partnership with Michigan-based grocery store chain Meijer to become the team's new helmet sponsor
Discover named new NHL Winter Classic title sponsor
Financial services company Discover has replaced Bridgestone as the title sponsor of the National Hockey League's Winter Classic tentpole event
IIHF presidential candidate Bach Nielsen proposes fewer World Championship events
Denmark’s Henrik Bach Nielsen has told SportBusiness that a reduction in the number of ice hockey World Championship events from the Division I, Group B level downwards forms part of his proposals in t…
Made for Those Who Drive Hockey – Hyundai & Ottawa Bandits
In 2020, Hyundai Canada introduced a fresh strand in its ongoing ‘Made for Those Who Drive Hockey’ platform when it teamed up with special needs ice hockey club Ottawa Bandits to connect with Canadian families on a more emotional level.
Infront signs up new CHL sponsors ahead of new season
Pan-European ice hockey competition the Champions Hockey League has announced Ukrainian 'agroindustrial' company APK-Invest and Swiss gaming firm mycasino as new sponsors ahead of the start of its 2021-22…
Florida Panthers seal five-year BMW partnership
The National Hockey League's Florida Panthers and BB&T Center have secured a wide-ranging five-year partnership with automotive manufacturer BMW
NHL to allow sports betting adverts on helmets, jerseys from 2022-23 season
The National Hockey League will allow teams to sell advertising space on both their helmets and jerseys to sports betting companies from the 2022-23 season, it has emerged.
NHL approves jersey sponsorships for 2022-23 season
The National Hockey League will add jersey sponsorship patches from the 2022-23 season following a vote to approve the initiative by the league's board of governors, according to multiple reports
Hockey 24 – Scotiabank & the NHL/Hockey Canada and more
In May 2020, Canadian broadcasters Sportsnet and TVA Sports aired ‘Hockey 24’, a branded documentary by Canadian bank and ice hockey sponsor Scotiabank that continued the trend toward brand-funded features.