Ice Hockey
Latest Features
#Hockeyville 2020 (Canada) – Kraft & the NHL/NHLPA
#Canucks50 Mobile Scavenger Hunt – Tim Hortons & the Vancouver Canucks
Cream Boston – Tim Hortons & the Toronto Maple Leafs
Talkin’ Hockey – Dunkin’ Donuts & the NHL
Hockey Tape (Shot on iPhone) – Apple & the NHL
Unibet becomes New Jersey Devils’ latest sports betting partner
Arizona Coyotes partner with Mountain America Credit Union
Tissot, Swiss extend commitment to Swiss Ice Hockey
Liqui Moly renews sponsorship of IIHF Worlds
Features
Story of Will – Under Armour & the Ice Hockey Association of India
The Autograph/Tim’s True Story – Tim Hortons & Hockey Canada
FanBods – Fountain Tire & the Edmonton Oilers
Battles from the Bench – SAP & the NHL
The Away Game – Tim Hortons, the NHL & Hockey Canada
HBSE cashes in on NJ sportsbook legislation, more deals to come
PepsiCo and NHL drive mutual gain from activation scale
Food and beverage group PepsiCo has signed a five-year extension, from 2018-19 to 2022-23, to its North American partnership with the National Hockey League.
Škoda gets more rights, supplies better cars in new IIHF deal
Geico: Brand visibility key to digital sales strategy
Geico is the largest media buyer in the car insurance sector, spending $1bn (€937m) on advertising in 2016.
IBM: Opportunities to collaborate crucial to decision-making
NHL satisfied with World Cup of Hockey jersey deal
The National Hockey League (NHL) said it was “pleased” with the jersey agreement it secured with technology company SAP for the World Cup of Hockey, despite failing to hit its initial asking price.
Covestro puts brand on ice with German league deal
Lagardère faces World Cup of Hockey sales challenge
The Lagardère Sports and Entertainment agency is facing a number of major challenges in the deal agreed this month to sell sponsorship rights in Europe for ice hockey’s World Cup of Hockey.
MasterCard kick-starts Russian business with KHL deal
Payment services brand MasterCard became the first international payment company to sponsor the Kontinental Hockey League in December having emerged from a damaging period of western sanctions in early 2015.
Bridgestone re-ups on NHL Winter Classic programme
Tyre manufacturer Bridgestone this month increased its commitment to the title sponsorship of the National Hockey League’s Winter Classic as the event continues to grow in profile and scope.
Barclaycard gets Hamburg Arena rights as O2 retreats
Payment services brand Barclaycard will replace the German arm of the telecommunications brand O2 as the naming rights partner to the Hamburg Arena at the start of July.
New Era: Focusing on sales and authenticity
Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.
NHL just the start for GoPro in major sports
Action camera maker GoPro last month signed a half-season official partner deal with the National Hockey League (NHL) as it looks to make major strides in sport.
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.