Ice Hockey
Therabody adds New York Rangers to sponsorship portfolio
The National Hockey League's New York Rangers have secured a marketing partnership with wellness technology company Therabody
Tampere Arena signs Nokia as new naming rights sponsor
Telecommunications company Nokia has acquired naming rights to a new multi-purpose arena in the Finnish city of Tampere after the venue recently terminated a deal with previous sponsor, technology company…
NHL, Chipotle secure multiyear North American partnership
The National Hockey League and fast food chain Chipotle have announced a multiyear North American partnership, which designates the organization as the league's official Mexican-themed quick service and …
Tampere Arena board terminates Uros Oy naming rights agreement
The board of directors of the multi-purpose arena in the city of Tampere in Finland, the venue for the 2022 IIHF World Championships, has decided to terminate the arena's naming rights agreement with technology…
BMW partners with Devils, Islanders
Automotive manufacturer BMW has extended its National Hockey League presence by securing separate partnerships with the New Jersey Devils and New York Islanders
NHL, Navy Federal seal multiyear extension of US partnership
The National Hockey League and Navy Federal Credit Union have announced a multiyear extension of their United States partnership in which the Virginia-based global credit union will maintain its status …
Islanders, UBS Arena secure Hyundai partnership
Hyundai Motor America has secured a deal to become a founding partner of UBS Arena and the official non-luxury import vehicle of both the National Hockey League's New York Islanders and the team's new…
Minnesota Wild changes helmet sponsor with Toyota deal
The NHL’s Minnesota Wild has named the regional car dealership Twin Cities Toyota as the team's new helmet entitlement partner.
Maple Leafs strike TikTok helmet sponsorship deal
The National Hockey League's Toronto Maple Leafs have secured a one-year partnership with social media platform TikTok, which will become the team's helmet sponsor for the 2021-22 season
Prudential to donate Devils helmet placement to local Black-owned business in deal renewal
The National Hockey League's New Jersey Devils and arena naming rights partner Prudential Financial have put a unique twist on their helmet sponsorship renewal, with Prudential donating its brand placement…
Seattle Kraken strikes wide-ranging PepsiCo partnership
National Hockey League expansion team Seattle Kraken has secured a wide-ranging agreement with PepsiCo Beverages North America (PBNA) ahead of the franchise's inaugural campaign
Panthers bring in Amerant Bank as home helmet sponsor
The National Hockey League's Florida Panthers have brought in Coral Gables-based community bank Amerant Bank as the team's primary home helmet sponsor for the 2021-22 season.
SkipTheDishes extends partnerships with six Canadian NHL teams
Canadian food delivery service SkipTheDishes has announced extended multiyear partnerships with six National Hockey League teams in the company's home country
NHL, Chemours strike multiyear partnership extension
The National Hockey League has announced a multiyear renewal of its partnership with American chemical company Chemours, which remains designated the organization's official refrigerant solution.
Filson signs with the NHL’s Kraken as ZippyPaws sponsors LA Kings
US outdoor apparel brand Filson has signed as a sponsor of the NHL’s expansion team Seattle Kraken and the club’s home venue, the Climate Pledge Arena.
Rangers, Hurricanes and Canadiens announce helmet sponsors
The New York Rangers, Carolina Hurricanes and Montreal Canadiens have become the latest National Hockey League teams to announce helmet partners for the 2021-22 season
Capitals, Caesars unveil first-ever NHL jersey sponsorship deal
The Washington Capitals have become the first National Hockey League team to announce a jersey sponsorship deal, striking a multiyear partnership with leading US casino operator Caesars Entertainment