Chemicals
Shell: Motorsports spots about authenticity and product development
Oil and gas company Shell is sticking with motorsports to connect with key demographics and authenticate its products.
Dow: Making business-driven sponsorship decisions
Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee will cost the brand nothing extra in rights, but could earn it major financial rewards in the lead up to and after the Olympic Games.
Dow to drive revenue from Rio sustainability platform
Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee could earn it major financial rewards in the lead up to and after the Olympic Games.
Evonik: a special relationship with Borussia Dortmund
Chemicals company Evonik Industries is using its sponsorship of Bundesliga club Borussia Dortmund to raise awareness of the business-to-business brand in Germany and, increasingly, internationally.
Sasol: Is there a global marketing platform that fits?
Sasol, the South Africa-based petro-chemical group, is looking for a marketing platform which can be tailored to it its various business-to-business strands in 37 countries,. But its head of sponsorship believes that a sporting property may not necessarily present the right model for the many and various markets it does business in.
Dow suffers reverse on Olympic “sentiment”
Dow ‘no regrets’ over Olympic sponsorship or the wrap
