Chemicals

Latest Features

Oil and gas company Shell is sticking with motorsports to connect with key demographics and authenticate its products.

Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee will cost the brand nothing extra in rights, but could earn it major financial rewards in the lead up to and after the Olympic Games.

Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee could earn it major financial rewards in the lead up to and after the Olympic Games.

Chemicals company Evonik Industries is using its sponsorship of Bundesliga club Borussia Dortmund to raise awareness of the business-to-business brand in Germany and, increasingly, internationally.

Sasol, the South Africa-based petro-chemical group, is looking for a marketing platform which can be tailored to it its various business-to-business strands in 37 countries,. But its head of sponsorship believes that a sporting property may not necessarily present the right model for the many and various markets it does business in.

Serie A club Cagliari has signed its first sleeve partnership with Italian chemical firm Fluorsid Group

Japanese chemical company Asahi Kasei has entered into a multi-year partnership with the World Rally Championship motorsport series

US Formula One motor-racing team Haas F1 has signed a sponsorship deal with automotive products manufacturer Old World Industries.

RadiciGroup, a multinational corporation that operates across the chemicals, plastics and synthetics sectors, has become the main sponsor of Italian Serie A football club Atalanta.

Features

TRACKING OF social media “mentions”and “sentiment” in relation to Dow’s Olympic sponsorship has revealed crisis levels of negative coverage. In July

AS NEWS EMERGES of more protests from India over Dow Chemical’s Olympic sponsorship of the London Olympic Stadium wrap and a former UK Olympics Minister calls the deal provocative, Frontiers was prompted t…

IN AUGUST 2011 Dow Chemical Company agreed to provide the Olympic Stadium wrap for London 2012. The growing controversy surrounding the deal makes for an interesting sentiment analysis

IT SHOULD HAVE been a good week for Dow Chemical as it was rolled out as the producer of the £7m Olympic wrap that will encircle the stadium in London next year.