Canada

Local tourism industry stakeholders group Tourism Prince George has agreed a partnership with the 2015 Canada Winter Games.

Japanese technology company Konica Minolta has agreed a five-year deal to become a national partner and official supplier of the next three editions of the Canada Games multi-sport event.

Global logistics company DHL has announced a sponsorship deal with the Rugby Canada governing body ahead of the national team’s participation in the 2015 World Cup.

National Basketball Association (NBA) commissioner Adam Silver has stated that sponsor logos on jerseys “will be less controversial than people are making out” when they are introduced.

US sportswear manufacturer Under Armour has announced a multi-year partnership with Rugby Canada.

Japanese car manufacturer Subaru is to become title sponsor of the World Triathlon Corporation’s 2014 Ironman 70.3 World Championship in Quebec, Canada.

Financial services company Manulife Financial has extended its title sponsorship of the Manulife Financial LPGA Classic Canadian women’s golf tournament until 2016.

NBA commissioner Adam Silver has said the introduction of jersey sponsorship in the North American basketball league is “inevitable,” adding the move would allow sponsors to counter the trend of skipping adverts during game broadcasts.

Sports management and marketing agency SportBox Entertainment Group has brokered a partnership with golf’s PGA Tour to make Canadian financial institution RBC the title sponsor of the Canada Cup.

The organising committee for the Toronto 2015 Pan Am/Parapan Am Games has sealed commercial agreements with Canadian brewery Molson Coors and Toronto-headquartered IT solutions company Scalar.

North American energy company TransCanada has agreed a deal with the International Triathlon Union to become the title sponsor of its 2014 World Triathlon Grand Final in Edmonton, Canada.

Fast-food chain Chipotle Mexican Grill has entered into a commercial partnership with Major League Soccer and its 12 clubs for the North American league’s 2014 season.

The Canadian Olympic Committee has entered into a one-year deal with Cineplex Entertainment to make the cinema group its official movie partner.

Information technology services company Atos has reached an agreement to become the fourth premier partner of Toronto’s staging of the 2015 Pan American/Parapan Games multi-sport event.

Irish sponsorships picked up two of the most prestigious awards at the ESA Excellence Awards last night, with Liberty Insurance winning the Business to Consumer category for its joint sponsorship of Gaelic Athletic Association sports, hurling and camogie, and Electric Ireland winning the gold medal in the ESA Best of Europe category for its sponsorship of Team Ireland in the London Olympics 2012.

Canadian NHL ice hockey franchise the Ottawa Senators has agreed a 12-year extension to its sponsorship deal with telecommunications company Bell Media which will run through the 2025-26 season.