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DuPont Pioneer seals Canadian curling partnership

Plant genetics developer and supplier DuPont Pioneer has signed a three-year sponsorship agreement with the Canadian Curling Association.

Under the deal, which was effective from January 1, DuPont Pioneer becomes an official sponsor of the CCA’s Season of Champions, taking in events such as the Continental Cup in Las Vegas, the Tournament of Hearts in Montreal and the World Women’s Championship in St John, New Brunswick.

Coffee and doughnut chain Tim Hortons, credit card company Capital One, financial services organisation World Financial Group, automotive giant Ford and frozen food specialists M&M Meat Shops also serve as commercial partners of the CCA.