Bars, Clubs & Restaurants
The Away Game – Tim Hortons, the NHL & Hockey Canada
The Canadian coffee giant teamed up with the NHL, Hockey Canada and athlete ambassadors Sidney Crosby and Nathan MacKinnon to give the Kenya Ice Lions the experience of a lifetime.
Golden Knights announce partnership with The Juice Standard
The National Hockey League's Vegas Golden Knights have signed a multiyear partnership with The Juice Standard, a Las Vegas-based cold-pressed juice restaurant.
Terra Pizza becomes Galatasaray’s new main sponsor
Turkish Super Lig football club Galatasaray has agreed a two-season deal for restaurant chain Terra Pizza to become its new main shirt sponsor
Tampa Bay Buccaneers team up with PDQ
NFL American football franchise the Tampa Bay Buccaneers has agreed a multi-year partnership with fast food restaurant chain PDQ
NBA China partners with Dicos fried chicken
Taiwanese fast-food chain Dicos has signed a new partnership with NBA China, in the run-up to this year’s NBA China Games.
Chipotle teams up with DreamHack, ESL
Fast-food chain Chipotle Mexican Grill has signed a wide-ranging partnership with DreamHack, the premier gaming and digital lifestyle festival, and esports company ESL
Girondins de Bordeaux signs major shirt deal with Bistro Régent – report
Ligue 1 club Girondins de Bordeaux has signed a new front-of-shirt deal with French restaurant chain Bistro Régent, according to a report from L’Equipe.
Ekstraklasa’s esports league gains support of KFC
US fast-food chain KFC has agreed a deal to sponsor Ekstraklasa Games, the official esports competition of the top tier of Polish club football
Burger King extends Mumbai Indians partnership
Fast food restaurant chain Burger King has extended its partnership with Indian Premier League cricket franchise Mumbai Indians
Giants running back to promote Dunkin’ rebrand
The Dunkin' quick service restaurants brand, the Official Coffee of the New York Giants, has signed a one-year promotional partnership with the NFL club’s running back Saquon Barkley.
Pac-12 adds Jack in the Box, seals double extension
The Pac-12 Conference has signed fast-food restaurant chain Jack in the Box as a new partner, while German automotive manufacturer Audi and soft drinks brand Dr Pepper have extended their deals with the…
Girondins de Bordeaux targets revenue hike under new owners
French club Girondins de Bordeaux aims to make a new ‘top five’ in Ligue 1 – both on and off the pitch – following the club’s takeover by American owners.
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Nantes teams up with Big Fernand
French Ligue 1 football club FC Nantes has agreed a shirt sponsorship deal with burger restaurant chain Big Fernand
KFC extends backing of French Football Federation
The French Football Federation has renewed its partnership with fast food restaurant chain KFC.
Domino’s enters IPL with Royal Challengers Bangalore
Restaurant chain and pizza delivery company Domino’s has entered into a partnership with Indian Premier League Twenty20 cricket team Royal Challengers Bangalore.
Samsung signs on as Mumbai Indians’ main sponsor
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has agreed a deal for Korean consumer electronics company Samsung to become its new principal sponsor.
McDonald’s adds women’s league to AFL partnership
Fast-food restaurant chain McDonald’s has renewed its partnership with the AFL Aussie rules football competition, through which it will now sponsor the AFL Women’s league.