Activations
Player power threatens clubs’ ability to maximise sponsorship income – report
Carlos Cantó, chief executive of boutique consultancy SPSG Consulting, has warned that clubs risk losing out on sponsorship revenue because their players have become competitors in content generation.
Yonex ties up Australian Open extension
Japanese sports equipment manufacturer Yonex has agreed a multi-year extension to its partnership with tennis grand slam the Australian Open
Villareal’s ‘Yellow Submarine’ scopes out fifth ceramics partner
LaLiga side Villareal CF has named another ceramics brand as its fifth principal stadium partner, after signing a new deal with local tile producer Ferro.
Socios.com signs new global partnership with Juventus
Blockchain-based fan engagement platform Socios
NBA’s Rockets team up with cryptocurrency firm
Bitmain Technologies-owned bitcoin mining company AntPool has signed a sponsorship deal with NBA basketball franchise the Houston Rockets
505 Southwestern adds USC to sponsorship portfolio
Food products brand 505 Southwestern has partnered with the University of Southern California, through which it will title sponsor the Scholarship Club Terrace at the Los Angeles Coliseum
Mastercard joins Riot Games in first ever esports partnership
Mastercard has inked its first ever esports partnership with US developer Riot Games, maker of the hugely successful League of Legends series.
Case Study: Dimension Data and the Tour de France
A good sponsorship creates value for both parties
“If it doesn’t work for them, Nike’s not doing it, right?”
David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.
National teams World Cup activations round-up
This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.
All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.
Last-minute Expedia deal completes Champions League line-up
Expedia becomes Official Travel Partner of the Champions League for next three seasons
The deal will be used as a platform for the Expedia and Hotels
Argentina cashes in on regional partnerships with Chinese brands
The Argentine Football Association added over $1m (€0.9m) in new sponsorship revenue ahead of the 2018 World Cup, striking its first regional partnerships with a quartet of Chinese brands.
World Cup activations round-up (3/3)
Budweiser
Budweiser is the official beer of the FIFA World Cup following its parent company Anheuser-Busch's deal until after the 2022 World Cup, worth around $22.
World Cup activations round-up (2/3)
Visa
Visa's deal with FIFA runs until 2023, including the next World Cup in Qatar.
World Cup activations round-up (1/3)
This thread of articles reviews the activation campaigns ran by the main FIFA partners and FIFA World Cup sponsors
Cricket activation round-up (1/3)
Vodafone ambush Vivo in the IPL
Vodafone, who were partners of the Indian Premier League (IPL) for 10 years, decided to only buy broadcast advertising during match breaks for the 2017-18 season
Cricket activation round-up (3/3)
NatWest's award-winning campaign with The England and Wales Cricket Board (ECB)
NatWest have been sponsors of the ECB since 2017 and have a deal running until 2021