Kevin McCullagh, Asia office

The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…

The Vietnam Football Federation is partnering with state-owned broadcaster Voice of Vietnam and local bank HDBank to run national futsal tournaments. The partnerships cover three years, 2020 to 2022

Chinese dairy products company Inner Mongolia Yili Industrial Group has threatened to pull out of sponsoring the 2022 Winter Olympics in Beijing due to a dispute with rival firm China Mengniu Dairy

A good sponsorship creates value for both parties

Sports Sponsorship Insider has new owners following the completion of the acquisition of its parent company SportBusiness Group by Silva International Investments, the investment group owned by sports and media entrepreneur Riccardo Silva.

A new ski series, big US leagues undervaluing digital assets, easy sponsorship sales for Formula E, and more as Sports Sponsorship Insider reports from the Leaders Sport Business Summit at Chelsea FC’s Stamford Bridge.

Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.

Skilled batting, accurate bowling and great sportsmanship are the hallmarks of the KFC Mini-Cricket programme, a sponsorship platform which is now in its fifth year and has set itself apart from other sponsorship platforms because of the seamless alignment between brand and rights-holder.

Consumer goods manufacturer Unilever and Premier League football club Manchester United embarked on a partnership in October 2013 which saw the brand become Manchester United’s Official Personal Care and Laundry Partner across Southeast Asia.

A five-year title sponsorship deal with All Nippon Airways (ANA) has secured the future of the LPGA Major formerly known as the Kraft Nabisco Championship.