HomeNewsNewsFootballSpain

Villareal’s ‘Yellow Submarine’ scopes out fifth ceramics partner

LaLiga side Villareal CF has named another ceramics brand as its fifth principal stadium partner, after signing a new deal with local tile producer Ferro.

Under the one-year deal, Ferro will enjoy brand exposure on the façade of Villareal’s Estadio de la Cerámica, known to locals as the ‘Yellow Submarine’.

Ferro’s logo will be displayed alongside four other ceramics sponsors local to Villareal’s home province of Castellón, where tile production has been one of the area’s largest industries since the 17th century.

Those four brands include Pamesa Cerámica, Villareal’s main shirt sponsor, as well as Porcelanosa, Argenta and Torrecid.

One rung below the five principal stadium partners are Spanish brands Tau Cerámica, Bestile, Esmalgrass-Itaca and Colorobbia, which each have smaller logos printed on the main façade of the Estadio de la Cerámica.

During the 2016-17 season, Villareal CF broke club records when it raised €15.5m ($18m) in commercial revenue, driven largely by the sale of stadium sponsorship rights.

In January 2017, Villareal CF renamed its stadium from El Madrigal to Estadio de la Cerámica.

Most recent

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.