HomeNewsNewsSports EquipmentAustralia

Yonex ties up Australian Open extension

Japanese sports equipment manufacturer Yonex has agreed a multi-year extension to its partnership with tennis grand slam the Australian Open.

Yonex will continue to serve as the official Australian Open stringer, offering racquet stringing services in the qualifying, main draw singles, doubles, mixed doubles, wheelchair and junior events.

More than 5,000 racquets are expected to be strung over the event in Melbourne, with fans able to watch Yonex’s international stringing team in action at their base on the edge of Garden Square. Yonex will also provide activations for fans during the tournament.

“We look forward to taking advantage of our previous three years of experience as the official stringer to provide the highest calibre of stringing services to tennis players and fans worldwide,” Yonex executive officer of global marketing, Wataru Hirokawa, said.

“Yonex will offer five free restrings to every player per round to allow players to worry less about their gear and focus on performing their best. We are proud to play a vital role in keeping the Australian Open known as the Happy Slam by players and fans.

Most recent

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.