Theo Le

This thread of articles reviews the activation campaigns ran by the main FIFA partners and FIFA World Cup sponsors

Vodafone ambush Vivo in the IPL Vodafone, who were partners of the Indian Premier League (IPL) for 10 years, decided to only buy broadcast advertising during match breaks for the 2017-18 season

NatWest's award-winning campaign with The England and Wales Cricket Board (ECB) NatWest have been sponsors of the ECB since 2017 and have a deal running until 2021

KFC launches 'Buckethead' campaign with the Big Bash League and Cricket Australia