Cryptocurrency

In Mid-March 2022, Asian crypto exchange Bitget leveraged its new sleeve sponsorship with Serie A giants Juventus through a video-led digital campaign fronted by four members of the team aimed at boosting brand awareness and driving new customers into the sponsor’s sales funnel.

At the start of the new 2021-22 Premier League season, Socios.com and Everton ran a campaign to promote the first $EFC Fan Token Offering, which led to all 500,000 digital tokens selling out in just four minutes.

Crypto trading platform StormGain leveraged its Newcastle United sleeve sponsorship in spring/summer 2020 with a video Q&A series featuring the Premier League club’s biggest stars.

Cryptocurrency sportsbook Sportsbet.io activated its Watford sponsorship through a two-pronged (shirt and sleeve) campaign that set out to simultaneously build its brand and drive awareness of Bitcoin.

LaLiga club Atlético Madrid has signed a partnership deal with Socios.com, the blockchain-based fan engagement and rewards platform. As the club's ‘Official Fan Token partner’, Socios.com

Turkish Süper Lig football club Yeni Malatyaspor has claimed a first by signing cryptocurrency and bitcoin trading platform, BtcTurk, as its naming partner and main shirt sponsor.

Spain’s LaLiga has unveiled GCOX, the global cryptocurrency exchange, as its first sponsor in the cryptocurrency and blockchain sector.

Premier League club Newcastle United has signed a new sleeve partnership with cryptocurrency trading platform StormGain

LaLiga football club CD Leganés has signed a one-season shirt sleeve deal with cryptocurrency token Kick Soccer Coin (KSOC).

Serie A club AS Roma has named Socios.com, the blockchain-based mobile app, as the club's Official Cyptocurrency Partner

The Cleveland Cavaliers NBA franchise and its associated NBA 2K League esports team Cavs Legion GC have partnered with cryptocurrency blockchain provider UnitedCoin

On Wednesday at the Araneta Coliseum, UnionPay International Southeast Asia signed a deal with the Philippine Basketball Association to make UnionPay their official payment partner

English Premier League football club Wolverhampton Wanderers has agreed a one-season extension to its contract with sleeve sponsor CoinDeal

The Tel Aviv Stock Exchange (TASE) will become title sponsor of the Israeli Premier League from next season in a three-year deal

Kickboxing league Glory has entered into a partnership with the Litecoin Foundation that will result in Litecoin becoming its Official Cryptocurrency

Red Bull Racing has claimed a first through a new multi-year partnership with global cryptocurrency FuturoCoin

The ONE Championship mixed martial arts series has signed a new Official Partner deal with Asian brokerage firm Fullerton Markets