Information Technology
Who’s the Blue? – SAP & Manchester City
Oppo, Infosys add cash and new energy to Roland-Garros roster
Infosys showcases award-winning technology innovation experience at 2018 Nitto ATP Finals
Intel, ESL expand global partnership, launch $100m esports investment plan
Case Study: Dimension Data and the Tour de France
Amazon Web Services gets global seat at Formula One table
ABB adds to fast-growing Formula E revenues
Swiss technology company ABB will pay nine-figures in dollars for title sponsorship rights to the FIA Formula E Championship over the deal's duration.
Sponsorship in the IT sector, 2018
Dell Technologies: Raising awareness of Dell-EMC merger
Dell Technologies joins top echelon at McLaren
The McLaren Formula One team has signed a multi-year partnership with Dell Technologies – the first global partnership made by the company since its merger with EMC in 2016.
IBM extends with US Open, quits two Grand Slams
Global technology company IBM has extended its US Open sponsorship for five years, from 2017 to 2021, in a deal comprising cash, value in kind and minimum advertising commitments.
SAP: New sponsorship head heralds change of strategy
Sponsorship in the IT sector, 2016-17
For 2016-17, we have researched 134 properties, including 51 deal values, and covering 27 IT brands to map out the sponsorship landscape in the IT sector.
IBM: Opportunities to collaborate crucial to decision-making
Iberdrola: Helping women and society in the Spanish market
Intel: Creating content from sports technology
Smart Cities at centre of Cisco’s Extreme Sailing deal
Technology company Cisco’s new partnership with the Extreme Sailing Series will focus on promoting its Smart Cities offering and creating relationships with the competition’s hosts.
MHP re-ups with local Basketball Bundesliga team
Porsche-owned consultancy firm MHP has renewed its title deal with German Basketball Bundesliga (BBL) club Riesen Ludwigsburg as teams continue to rely on local companies for their top deals.
Dimension Data buys African cycling team title rights
South African technology company Dimension Data has bolstered its presence in professional cycling in a title deal with the team currently known as MTN-Qhubeka.
Fujitsu: Brand awareness on a global scale
Japanese IT company Fujitsu is looking for global brand awareness from its sponsorship of the 2015 Rugby World Cup, but is unlikely to extend its sponsorship activity to a national deal in the UK.
Indian cricket profits as digital economy heats up
Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.
Pocono provides showcase for Microsoft-Nascar deal
Technology company Microsoft last month agreed a title sponsorship deal for the 21st race in Nascar’s Sprint Cup Series to cross-promote its central and team sponsorships with the organisation and the launch of its new operating system, Windows 10.
Multi-continent presence gives flexibility in market
German technology company SAP has signed a multi-year global partner deal with City Football Group, the organisation that owns major clubs on four continents, led by the English Premier League’s Manchester City.