US tech company Cylance has signed as the co-title sponsor of the UCI women's cycling team, formerly known as Valcar-PBM, for the 2019 season.
US video game publisher Riot Games has signed a new League of Legends partnership with hardware firm Alienware, a subsidiary of Dell
São Paulo-based clubs from the Campeonato Brasileiro Série A, Brazilian football’s top-flight, have struck a series of sponsorship deals ahead of the 2019 season.
US tech brand Intel has expanded its relationship as Global Technical Partner of ESL, the world’s largest esports event organiser
Norwegian software company Visma has become the new title sponsor of the Team Jumbo cycling and speedskating teams. The deal will begin in 2019, with the outfits set to be known as Team Jumbo-Visma
Esports organisation Electronic Sports League has renewed its partnership with US technology company Intel. The new deal will see more than $100m (€88.6
The Desert Classic PGA Tour golf tournament has agreed a deal for computer software company Workday to become its new presenting sponsor
Italian Serie A football club Fiorentina has entered into a partnership with IT services provider Var Group. The three-and-a-half-year deal will run until June 2022
English Premier League club Liverpool has signed a new, multi-year partnership with global business communications provider Mitel
Premier League club Manchester City today announced a new partnership with Singaporean IT firm Acronis