Cricket

Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…

Major League Cricket has announced IT services company Cognizant as the league's title sponsor ahead of its second season.

Indian Premier League (IPL) franchise Gujarat Titans has completed its search for a new front-of-shirt sponsor after signing up fantasy gaming platform Dream11 to the role

India-based Advance Decorative Laminates has become the latest brand to employ a multi-team sponsorship strategy within cricket’s Indian Premier League (IPL) market.

Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.

Kia is placing sustainability and its electric vehicle range at the centre of the recent renewal of its stadium naming rights agreement with Surrey County Cricket Club – the biggest sponsorship deal in the club’s history.

The Bangladesh Cricket Board (BCB) has announced mobile telecoms network Robi Axiata as the governing body's main sponsor on a three-and-a-half year deal.

The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…

UK-based investment platform IG will focus on winning new business through its sleeve sponsorship agreement with the England and Wales Cricket Board (ECB) having settled on this strategy midway through its previous contract with the organisation.

Indian cola brand Campa has secured stadium pouring rights across India’s home international matches through its new central sponsorship agreement with the Board of Control for Cricket in India (BCCI).

TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has continued its aggressive acquisition push in the talent representation market, concluding a deal to buy cricket management agency Insignia Sports International.

The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).

Hampshire Cricket is looking to lead the way for sustainable development in cricket after signing up energy company Utilita as its new stadium naming rights sponsor

The England and Wales Cricket Board (ECB) has announced a three-year renewal of its sponsorship agreement with trading and investment firm IG.

Winners Alliance has announced a new agreement to manage select group commercial rights for the Federation of International Cricketers' Associations (FICA).

Automotive manufacturer Kia has extended its multi-million pound stadium naming-rights agreement with Surrey County Cricket Club

The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.

The Board of Control for Cricket in India (BCCI) has released a request for quotation in relation to partnership rights for its new Women’s Premier League T20 competition, which launched last year.