Cricket

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US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.

Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.

Indian Premier League franchise the Chennai Super Kings has changed just one sponsor from last year’s championship-winning season, with the rest of its roster tied up almost entirely until 2020.

The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.

The International Cricket Council is looking for four more Event Partners for the 2019 ICC World Cup in England, having added wine brand Wolf Blass and timing brand Hublot to its four Global Partners with…

Chinese smartphone brand Oppo will stand down from its role as main sponsor of India’s national cricket team next year, according to reports.

HCL Technologies has been unveiled as Cricket Australia’s new Digital Technology Partner.

South Korean electronics giant Samsung has signed a new partnership with Lancashire Cricket Club

Indian sportswear and sports equipment brand Tyka has agreed a three-year deal with the new Euro T20 Slam cricket tournament

Features

PROJECT DETAILS Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas Duration of sponsorship: 2014-2017 Entered by: Levergy Sports and Entertainment Marketing

PROJECT DETAILS Sponsorship title: New Balance, Official Technical Kit Partner to Cricket South Africa and the Proteas Duration of sponsorship: 2015-2020

The England and Wales Cricket Board has wrapped up its main sponsorship agreements covering all formats of the game.

Vodafone ambush Vivo in the IPL Vodafone, who were partners of the Indian Premier League (IPL) for 10 years, decided to only buy broadcast advertising during match breaks for the 2017-18 season

The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A

Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.

The combined annual sponsorship income generated by the International Cricket Council (ICC), the three cricket national bodies of England, India and Australia, and the world’s most valuable domestic competition, the Indian Premier League, is worth around €190m ($217.5m) in 2017, according to research by Sports Sponsorship Insider.

Swiss luxury watchmaker Hublot this month committed to a three-year deal with the International Cricket Council (ICC) after it had previously signed event-only deals with the federation.

Ben Cronin, Global Lead of Network Client Solutions, Publicis Media Sport & Entertainment, explains why financial brands are rethinking their sponsorship game plan

Australian bank, Commonwealth Bank, is switching the focus of its Cricket Australia sponsorship from naming rights to Australia’s elite Test match properties to drive association with community and grassroots cricket in Australia.

RBS Group-owned bank NatWest has increased the England and Wales Cricket Board’s (ECB) money on its top sponsor position, signing a four-year deal, from 2017 to 2020, to replace supermarket Waitrose.

The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big increases in 2016.

TV Sports Markets' Richard Welbirg looks at Cricket Australia's media rights in sub-Saharan Africa 

Top-tier sponsorship deals made in the last two months with the national governing bodies of cricket and rugby union in South Africa reflect a shift in the commercial success, if not popularity, of these two major sports in the country.

Beer brand Foster's has decided that English cricket will be the focal point of its revived sports strategy, 11 years on from its last cricket deal in the country.