In March 2019, Castle Lager leveraged its trio of South African national team sponsorships with a campaign revolving around a blended national team jersey, with live events, experiences, TV and social content and on-pack work.
Indian sports management company Twenty First Century Media (TCM) has retained its contract to market sponsorship rights to tournaments staged by the Asian Cricket Council, with the value of the deal rising…
Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.
The International Cricket Council is looking for four more Event Partners for the 2019 ICC World Cup in England, having added wine brand Wolf Blass and timing brand Hublot to its four Global Partners with…
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