Cricket

Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges

The Chennai Super Kings Indian Premier League cricket franchise has agreed a deal for tyre brand TVS Eurogrip to become its principal sponsor for three years from 2022

Pakistani banking firm HBL has renewed its title sponsorship of the Pakistan Super League cricket tournament by a further four years

Sports brand Nike has become the latest sponsor to end its association with Yorkshire County Cricket Club, as the club faces additional sanctions in the wake of its mishandling of racism allegations by…

Professional services company Emerald Group has ended its sponsorship of Yorkshire County Cricket Club due to the team’s handling of a racism case with former player Azeem Rafiq, with other sponsors f…

Cricket West Indies has signed up global financial services provider Apex Global as a sponsor as holiday operator Sandals ends its association

The International Cricket Council (ICC) has signed up cleaning products manufacturer Dettol as a sponsor of the 2021 men’s Twenty20 World Cup.

The International Cricket Council (ICC) has become the latest rights-holder to sign up cryptocurrency exchange FTX to its sponsorship portfolio

The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner

PepsiCo-owned sports drink brand Gatorade has extended its support for Cricket Australia for a further three years

Online payments company AstroPay has signed on as a kit sponsor of the Sri Lankan cricket team at the upcoming International Cricket Council’s T20 World Cup in the United Arab Emirates and Oman.

Sportswear firm Puma and Indian Premier League cricket team Royal Challengers Bangalore are releasing a range of 'athleisure' clothes

The International Cricket Council has signed up financial technology infrastructure company Nium to its sponsorship portfolio

UK-based sportswear brand Castore has made its latest move in cricket by signing as the new kit supplier to Cricket South Africa

Commonwealth Bank has renewed its long-running sponsorship of Cricket Australia for a further three years, from 2021-22 to 2023-24

India cricket captain Virat Kohli has agreed a deal to become an investor and brand ambassador for athlete recovery technology brand Hyperice

The England and Wales Cricket Board (ECB) has signed lifestyle and sportswear brand Castore as the next official kit supplier to the England cricket team