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505 Southwestern adds USC to sponsorship portfolio

Food products brand 505 Southwestern has partnered with the University of Southern California, through which it will title sponsor the Scholarship Club Terrace at the Los Angeles Coliseum.

505 Southwestern will also offer its USC co-branded premium tortilla chips in area retailers, along with its Hatch Valley green chile and salsas. Proceeds from the sales of the chips will benefit USC.

“As we expand our presence in the Los Angeles market, we are proud to be partnering with a well-respected institution like USC. Our premium chip and dip products are a great fit for the avid Trojan fan,” Rob Holland, chief executive of Flagship Food Group, 505 Southwestern’s parent company, said. “Every bag supports USC athletics and is a delicious addition for fans’ game day spreads.”

505 Southwestern also holds partnerships with NFL team the Denver Broncos, along with Major League Baseball franchises the Arizona Diamondbacks and Los Angeles Angels.