Aerospace & Defense
UFC renews airline partnership with AirAsia
The Ultimate Fighting Championship has renewed its partnership with Malaysian low-cost carrier AirAsia
Airbus backs Air Race E
Aeronautics company Airbus has been unveiled as a sponsor of Air Race E, the world’s first electric airplane race, ahead of the launch of its inaugural series next year.
Derbyshire lands new main sponsor
Derbyshire County Cricket Club has secured a new principal partner, with aerospace and defence industry supply chain provider Pattonair agreeing a four-year deal
Fraport extends commitment to Eintracht Frankfurt
Eintracht Frankfurt has agreed a three-year extension to its partnership with airport operator Fraport, a former shirt sponsor of the German Bundesliga football club
Qatar Airways adds Conmebol to football portfolio
Qatar Airways has today (Wednesday) agreed a deal to become the Official Airline of club competitions organised by the South American Football Confederation (Conmebol)
Aer Lingus backs Dublin college football series
Airline Aer Lingus has signed on as Title Sponsor of a five-game series of college American football matches that will held at Dublin’s Aviva Stadium from 2020.
Airbus backs US challenge for America’s Cup
European aeronautics company Airbus has partnered with American Magic, the US challenger for the 36th America’s Cup, with the two parties seeking to develop a boat that can deliver the sailing showpiece’s tro…
Hockey Ireland lands Turkish Airlines deal ahead of World Cup
Turkish Airlines has signed on as the new primary sponsor of Ireland’s senior men’s hockey team ahead of its first appearance at a World Cup since 1990.
Norwegian flies in to partner NBA London Game
Airline Norwegian has agreed a deal with North American basketball league the NBA to become the Presenting Partner of London Game 2019
Siesta furniture installed as EuroLeague Official Partner
Business-to-business furniture brand Siesta has been installed as an Official Partner of the Turkish Airlines EuroLeague and its Final Four competition
AirAsia gets upgrade for McGregor-Nurmagomedov fight
UFC partner AirAsia will get ‘unprecedented branding’ at this weekend’s big fight between UFC legend Conor McGregor and Khabib Nurmagomedov at the T-Mobile Arena in Las Vegas.
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Formula E teams up with Saudi Arabian Airlines
The Formula E electric car-racing series has signed a sponsorship deal with Saudi Arabian Airlines (SAUDIA)
Virgin Australia books five more years with Aussie rules top-flight
Virgin Australia, Australia's second-largest airline after Qantas, has extended its Official Airline Partner deal with the Australian Football League (AFL) for another five years until the end of 2023
World Cup activations round-up (2/3)
Visa
Visa's deal with FIFA runs until 2023, including the next World Cup in Qatar.
Mainz adds to Bundesliga sleeve sponsor set
Charter flight provider MFD Aviation has signed a sleeve sponsorship deal with German Bundesliga football club Mainz.
Sussex signs up Aerotron as shirt sponsor
Aerotron has been unveiled as the official shirt sponsor for English County Championship cricket club Sussex.
Bombardier gets behind Stroll’s F1 debut with Williams partnership
British Formula One motor racing team Williams has partnered with Canadian aerospace and transportation company Bombardier.
Leganes takes flight with Royal Jordanian Airlines
Spanish LaLiga football club Leganes has secured a shirt sponsorship deal with Royal Jordanian Airlines.