Mitre in as Nike lets go of A-Leagues ball supplier rights
Sporting goods giant Nike has ceded its ball supplier role with Australia’s financially troubled professional men’s and women’s football leagues to the English sports brand Mitre.
T
‘The Perfect Serve’ – Stella Artois and Wimbledon
Stella Artois used its association with the Wimbledon tennis grand slam to launch a range of live, digital and on-pack promotions.
EXCLUSIVE: LA28 to sell auto category after Toyota’s TOP exit
The International Olympic Committee (IOC) has invited the organisers of the 2028 Olympic Games in Los Angeles to sell the auto category rights within the domestic programme in the wake of Toyota’s exit a…
Swissquote sees ‘value for money’ in flagship Europa League deal
Jan De Schepper, chief sales and marketing officer for Swissquote, reveals why the company sponsors the Uefa Europa League and Conference League and why it exited a sponsorship agreement with Manchester United.
Saints, Spurs to market crypto sector on jerseys
Premier League pair Southampton FC and Tottenham Hotspur have turned to the cryptocurrency sector to fill key shirt sponsorship voids for the new season
Enel adds SSC Napoli to Italian club deals
Italian energy brand Enel has become the new ‘Global Energy Partner’ of Italian Serie A club SSC Napoli for the next two seasons, from 2024-25 to 2025-26.
MGM Resorts-Yankees deal to support full casino licence bid
MGM Resorts International has chosen its MGM Resorts brand to become a 'Proud Partner’ of the New York Yankees in a move linked to the awarding of up to three full commercial casino licences in the New Y…
For niche sports like orienteering, survival feels like success
The Sprint World Orienteering Championships probably doesn't feature on your sporting calendar this weekend. But if it wasn't for last-minute deals for 3,000 free sausage rolls and a supply of kilts to help balance the budget, it might not have appeared on anyone else's.
‘Outcome IQ’ – Capgemini and the Ryder Cup
Capgemini sought to harness its technology and business transformation expertise to improve the fan experience at the 2023 Ryder Cup in Rome.
Boston Celtics makes ‘local’ patch deal with Amica Mutual Insurance
NBA Champion Boston Celtics has a new jersey patch partner in New England-headquartered Amica Mutual Insurance, the longest-standing mutual car insurer in the US