Matthew Glendinning

Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season. Of

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.

FOOTBALL – Young, gifted and Parisian: why PSG means more than football to global brands MULTI-SPORT – Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle FORM

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…

FOOTBALL – Remington reaches out to Asia with multi-year United deal MULTI-SPORT – 'Team China' brand sets high partnership price, targets $400m in quadrennial revenue FOO

Global bank HSBC signed a five-year deal with Tottenham Hotspur that prioritises rights linked to the stadium-led regeneration of the local area.

US personal care brand Remington signed a multi-year global partnership with Manchester United after a two-year selection process.

Unilever’s male grooming brand Axe is spearheading the multinational’s interest in esports following its multi-year, global deal with League of Legends Esports events.

FOOTBALL – Heineken shows Uefa commitment with club and national team double FOOTBALL – PSG extends stylish image with Replay deal FOO

Airbnb made cash and value-in-kind commitments in its recently signed global partnership with the International Olympic Committee.