AFA signs OKVIP Alliance as Asia region sponsor
The Argentinian Football Association (AFA) has signed up Asian sports betting operator OKVIP Alliance as a regional sponsor for the Asian continent in a two-year deal
Aldi Ireland extends with IRFU
The Irish division of supermarket chain Aldi has renewed as the ‘Official Fresh Food Partner’ of the Irish Rugby Football Union (IRFU) for four more years.
Chase splashes out on home FAs as UK operation heads for profit
Digital bank Chase UK is using sponsorship of the four football ‘home nations' to build on its successful entry into the UK market.
Ehrenkranz joins Hirschfeld Marketing Solutions as agency president
Sports marketing veteran Jeff Ehrenkranz has joined Hirschfeld Marketing Solutions as president of the Huntersville, North Carolina-based agency
Truist among bidders for Wells Fargo Championship title rights
Charlotte-based bank Truist Financial Corp is one of multiple banking and insurance sector suitors seeking to take over the title rights to the PGA Tour tournament currently known as the Wells Fargo Championship
Under Armour expands XFL deal into the United Football League
The United Football League (UFL) has named Under Armour as its ‘Official Uniform Partner’ for the eight-team league, which kicks off at the end of this month.
‘The Big 180’ – Paddy Power, PCUK and the World Darts Championship
Paddy Power leveraged its World Darts Championship title sponsorship rights in support of the charitable organisation Prostate Cancer UK.
Audi fast-tracks F1 plans with full Sauber takeover
German car maker Audi has acquired 100-per-cent control of the Swiss Formula 1 team Sauber, ahead of its previously planned arrival in the sport in 2026
Sportingbet, Xamã and the Copa Libertadores
Sportingbet ran an influencer-led campaign in Brazil to tee up its sponsorship of the 2023 Copa Libertadores.
FanDuel’s Panthers deal to tap North Carolina sports betting boom
FanDuel has become an ‘Official Sports Betting Partner’ of the NFL’s Carolina Panthers as the state of North Carolina gears up for the launch of a sports betting market worth hundreds of millions of dollars per year.