Data Snapshot: European FAs 2020-21
Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season.
Of
Data Snapshot: Golf 2020
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.
Data Snapshot: Tennis 2020
The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.
SportBusiness Sponsorship 8:1
FOOTBALL – Young, gifted and Parisian: why PSG means more than football to global brands
MULTI-SPORT – Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
FORM
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…
SportBusiness Sponsorship 7:12
FOOTBALL – Remington reaches out to Asia with multi-year United deal
MULTI-SPORT – 'Team China' brand sets high partnership price, targets $400m in quadrennial revenue
FOO
HSBC takes prominent place in Spurs second tier with CSR role
Global bank HSBC signed a five-year deal with Tottenham Hotspur that prioritises rights linked to the stadium-led regeneration of the local area.
Remington reaches out to Asia with multi-year United deal
US personal care brand Remington signed a multi-year global partnership with Manchester United after a two-year selection process.
Unilever’s Axe brand takes lead in esports with League of Legends deal
Unilever’s male grooming brand Axe is spearheading the multinational’s interest in esports following its multi-year, global deal with League of Legends Esports events.
SportBusiness Sponsorship 7:11
FOOTBALL – Heineken shows Uefa commitment with club and national team double
FOOTBALL – PSG extends stylish image with Replay deal
FOO
Airbnb deal falls short of $500m mark, brings wider benefits for IOC
Airbnb made cash and value-in-kind commitments in its recently signed global partnership with the International Olympic Committee.