Matthew Glendinning

Scottish Gas has agreed a five-year deal with the Scottish Football Association, making the energy brand title sponsor of both the men’s and women’s Scottish Cup and a major investor in grassroots foo…

Health insurance operator Highmark Blue Cross Blue Shield of Western New York will continue its stadium naming rights relationship with the Buffalo Bills when the NFL franchise moves to a new build in…

The NBA generated $760.3m in sponsorship income in 2022-23, renewing four contracts and agreeing two new deals with Hisense and Sorare. Matthew Glendinning provides detailed analysis of its commercial portfolio.

Consumer electronic device brand Google Pixel will become the new title sponsor of the Women's Bundesliga from start of the 2023-24 season

The FIGC has maximised its 'mobility' sector sponsorship income by signing deals with Telepass and VW Italia. Matthew Glendinning reports.

The Sportfive agency has been named as the ‘Official Sales Partner’ for EA Sports FC, the first iteration of the newly branded football video game, formerly known as the Fifa series.

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.

Chinese home appliance group Midea has extended its global sponsorship with the newly crowned Premier League champions Manchester City

Uefa is inviting sponsorship bids from companies in the branded watch category for Uefa men’s club competitions for the 2024-27 commercial cycle.

Under new owner Mat Ishbia, the Phoenix Suns commanded a significantly increased rights fee on renewal from jersey patch sponsor PayPal. Matthew Glendinning reports.

Chelsea has announced a sponsorship agreement with analytics software company Fico, which becomes the the 'Primary Official Partner' of the Premier League club’s 2023-24 pre-season tour.

Unilever has signed a multi-year deal with Fifa making personal care brands Rexona, Dove, Lifebuoy and Lux 'Official Sponsors' of this year's Women’s World Cup.