Matthew Glendinning

The Argentinian Football Association (AFA) has signed up Asian sports betting operator OKVIP Alliance as a regional sponsor for the Asian continent in a two-year deal

The Irish division of supermarket chain Aldi has renewed as the ‘Official Fresh Food Partner’ of the Irish Rugby Football Union (IRFU) for four more years.

Digital bank Chase UK is using sponsorship of the four football ‘home nations' to build on its successful entry into the UK market.

Sports marketing veteran Jeff Ehrenkranz has joined Hirschfeld Marketing Solutions as president of the Huntersville, North Carolina-based agency

Charlotte-based bank Truist Financial Corp is one of multiple banking and insurance sector suitors seeking to take over the title rights to the PGA Tour tournament currently known as the Wells Fargo Championship

The United Football League (UFL) has named Under Armour as its ‘Official Uniform Partner’ for the eight-team league, which kicks off at the end of this month.

Paddy Power leveraged its World Darts Championship title sponsorship rights in support of the charitable organisation Prostate Cancer UK.

German car maker Audi has acquired 100-per-cent control of the Swiss Formula 1 team Sauber, ahead of its previously planned arrival in the sport in 2026

Sportingbet ran an influencer-led campaign in Brazil to tee up its sponsorship of the 2023 Copa Libertadores.

FanDuel has become an ‘Official Sports Betting Partner’ of the NFL’s Carolina Panthers as the state of North Carolina gears up for the launch of a sports betting market worth hundreds of millions of dollars per year.