UK ban on betting shirt sponsors ‘unlikely to come info force until 2023’
A potential gambling sector ban on front-of-shirt sponsorships in UK sport is unlikely to come into effect until 2023 at the earliest, according to a national press report
Cignpost Diagnostics adds Ryder Cup Europe testing brief to European Tour deal
UK screening and testing company Cignpost Diagnostics will provide Covid -19 travel testing for the 2020 Ryder Cup Europe travelling party from the UK under a new supplier deal
MKTG to handle local sponsorship sales for 2022 Women’s Basketball World Cup
The Asia-Pacific division of marketing agency MKTG Sports and Entertainment has been appointed as the sponsorship sales agent for the local organisers of the 2022 Fiba Women’s Basketball World Cup in S…
Sutherden and Yaffe join Antourage’s advisory board
Fan development platform Antourage has appointed well-known sports marketers Andy Sutherden and Ken Yaffe to its advisory board
BKW extends with Swiss-Ski, Schenker Schweiz inks Swiss Olympic renewal
Swiss energy and infrastructure service provider BKW has extended its official premium and sustainability partner agreement with the Swiss Ski Association (Swiss-Ski) until the end of the 2025-26 season
CommBank replaces Bankwest as Western Sydney Stadium naming rights sponsor
Australian bank CommBank has agreed to take over the naming rights to the Western Sydney Stadium from sister brand Bankwest, which is also part of the Commonwealth Bank of Australia group
Bitci signs first Serie A club agreement with Spezia Calcio
Turkish blockchain technology provider Bitci has become a premium partner of Italian Serie A club Spezia Calcio for the next three seasons, from 2021-22 to 2023-24
Commonwealth Bank recommits to women’s game with Cricket Australia extension
Commonwealth Bank has renewed its long-running sponsorship of Cricket Australia for a further three years, from 2021-22 to 2023-24
Inter signs up Pop Caffè as Bologna inks deals with EA Sports
Italian coffee brand Pop Caffè has become the official coffee partner of reigning Italian Serie A champions Inter Milan for the next two seasons.
Sportfive brokers Lyon-OOGarden and McDonald’s deals, PSG signs supplier agreement
Online garden products company OOGarden has acquired back-of-shirt sponsorship rights at French Ligue 1 club Olympic Lyonnais
Bitci-Cádiz deal keeps pressure on Socios in Spanish market
Spanish LaLiga club Cádiz CF has named Turkish blockchain company Bitci as its new front-of-shirt sponsor, replacing betting operator Dafabet from last season.
Uefa announces Enterprise Rent-A-Car as seventh Europa League sponsor
European football’s governing body’s Uefa has officially announced the three-year extension of Enterprise Rent-A-Car’s sponsorship of the Europa League in a contract that also includes the Europa Confe…