Matthew Glendinning

The Sports Consultancy (TSC), the London-based sports and entertainment specialist agency, will look to tap into its extensive experience in sailing, after being appointed to lead the search for host …

Ontario Lottery and Gaming (OLG) launched an activation at the 2024 NHL All-Star Fan Fair to deliver key messages about its lottery-based games and their contribution to community programmes.

Spanish mobile virtual network operator Silbö Telecom has signed as the main sponsor of the Spanish men's and women's national football teams – ending a one-year search for a lead partner by the Royal Sp…

The International Olympic Committee (IOC) is planning to deliver a new video assistant refereeing (VAR)-related technology concept in time for the 2028 Olympic Games in Los Angeles, SportBusiness has learned

Intel has chosen to focus on its AI capabilities as part of its 'technology leadership' showcase at the Paris 2024 Olympic Games. SportBusiness Sponsorship speaks to Sarah Vickers, head of Intel’s Olympic and Paralympic programme.

Buffalo Trace Distillery's extension with the DP World Tour marks the first Official Marketing Partner agreement signed by the tour since it launched the category to mirror the PGA Tour’s own sponsorship portfolio as part of the strategic alliance between the two organisations.

French sports brand Lacoste has extended its ‘Premium Partner’ agreement with Roland Garros until 2030 in what is understood to be the most expensive outfitter deal among the four tennis grand slams.

Financial services platform Robinhood has added jersey patch rights to the WNBA’s Washington Mystics to its jersey deal with the NBA’s Washington Wizards.

Asia-facing betting operator BK8 has signed as an 'Official Sponsor' of the Badminton World Federation (BWF) World Tour finals in Hangzhou, China this December

Premier League club Wolverhampton Wanderers has signed up sports retailer JD as the club’s ‘Official Sleeve Partner’ for the 2024-25 and 2025-26 seasons. T