In April 2020, the Minnesota Vikings and official beer partner Miller Lite responded to the pandemic by pivoting from a physical to a virtual livestream Draft Party.
The National Football League has added gambling platform PointsBet as an approved sportsbook operator ahead of its 2021 season
In February 2021, the NFL restricted the live stadium attendance for the Super Bowl, so Verizon sought to keep fans connected via a 5G experience mash-up inside the Fortnite battle royale game.
Running through the 2019-20 season and culminating around Super Bowl LIV in Miami, Microsoft’s multi-channel, 360-degree campaign aimed to show how the Surface tablet helps people be anything but ordinary.
In September 2020, Pepsi activated its NFL partnership with a team-focused strand of its league-wide ‘Made for Watching Football’ activation that offered Steelers fans alternative engagement opportunities at a time of limited access to Heinz Field.
In October 2020, the NFL cancelled the 2021 Pro Bowl under the pressures of the pandemic. Instead, long-time NFL gaming partner EA Sports transformed the Pro Bowl into a star-studded real-time gaming event.
Swarbrick, Kelly give strong support to greater player NIL rights
In 2017, NFL official beauty partner CoverGirl created first all-female pre-game show to tackle sports media stereotypes and speak directly to the 69 million female American Football fans.
On February 29th, 2020, Bose teamed up with NFL franchise the Green Bay Packers and quarterback Aaron Rodgers to offer 29 fans to attempt their own version of the famous ‘Lambeau Leap’ celebration.
The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso
Insurance giant to sponsor new fifth down of play in start-up football league
US Mortgage lender FBC Mortgage has become the field sponsor at the ‘Bounce House’, the home of the University of Central Florida’s (UCF) NCAA American football team, the UCF Knights. U
At 2020’s Super Bowl LIV in Miami, NFL telecoms partner Verizon showcased the capability of 5G with an immersive experience.
Sports data and technology company Genius Sports has announced an exclusive sports betting data partnership with professional developmental American football league The Spring League
For the 2019-20 NFL season, hotel partner Courtyard by Marriot’s season-long activation programme climaxed with the fifth iteration of its ‘Super Bowl Sleepover’ contest.
Budweiser’s 2020 Super Bowl campaign was a patriotic, 60-second commercial driving home the message that the American spirit is still alive and thriving.
Samsung has signed a multiyear, multifaceted partnership with SoFi Stadium and the surrounding 298-acre sports and entertainment district Hollywood Park