American Football

Paramount-owned CBS Sports is close to selling out its ad space inventory for the 2024 Super Bowl, the showpiece finale to the National Football League season.

Verizon is the first major sponsor of the National Football League's Washington Commanders since the ownership takeover by Josh Harris was finalised last month

Gaming company FanDuel has agreed a deal to become the first authorised gaming operator and official sportsbook partner of the Canadian Football League

The NFL made six additions to its domestic sponsorship portfolio for its 2022-23 season. Matthew Williams provides detailed analysis of a campaign when Apple Music replaced Pepsi as the Super Bowl halftime show sponsor but the automotive and headphone sponsorship categories remained open.

Baltimore Ravens president Sashi Brown and Augie Chiasera, M&T Bank's regional president for Baltimore, tell SportBusiness Sponsorship about the recent extension of the brand's long-term stadium naming rights agreement. Matthew Williams reports.

Health insurance operator Highmark Blue Cross Blue Shield of Western New York will continue its stadium naming rights relationship with the Buffalo Bills when the NFL franchise moves to a new build in…

The National Football League (NFL) has today (Tuesday) announced the expansion of its Global Markets Program, with the New Orleans Saints joining by becoming the first franchise to be awarded the French…

The European League of Football (ELF) has agreed a production deal with Amazon Web Services (AWS), while the American football competition has signed up home appliances retailer Euronics as a new sponsor

In a first for the National Football League (NFL) market, the Carolina Panthers has teamed up with digital advertising agency Eleven Sports Media to launch a small business-focused partnership programme

The National Football League's Denver Broncos have signed a 10-year deal with Centura Health as the team's official healthcare partner and naming rights holder for the team's training facility, which will…

The Miami Dolphins have signed a new multi-year sponsorship with digital health insurance provider Enhance Health

The National Football League's San Francisco 49ers have announced the launch of 'Faithful to the Planet', a charitable initiative focusing on environmental projects and concerns

Disney has sold out of advertising inventory for the first day of the National Football League Draft, which will air on both ESPN and ABC across three days from April 27-29

The National Football League's Baltimore Ravens have announced that M&T Bank is extending its naming-rights sponsorship for the team's stadium by 10 years, which will see the Ravens play their home games…

The National Football League's Cleveland Browns and electrical utility company FirstEnergy Corp

Chinese consumer electronics company TCL is aiming to boost brand awareness and promote its expanded television product range through its sponsorship agreement with the National Football League. Matthew Williams reports.

Michelob Ultra created a golf-themed Super Bowl advertising campaign inspired by the cult 1980s movie Caddyshack which encouraged viewers to pre-order their big-game beer stocks

Portland-based agency Opinionated created a Patrick Mahomes-fronted campaign to promote the launch of a new signature shoe