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Case Study: Dimension Data and the Tour de France

A good sponsorship creates value for both parties. In the case of Dimension Data and the Tour de France – winners of the Event or Competition Sponsorship of the Year at the BT Sport Industry Awards 2018 – cycling’s most famous grand tour got comprehensive performance data for media and fan consumption for the first time. And a fairly unknown IT company was given a global profile.

SportBusiness spoke to Dimension Data chief marketing officer Ruth Rowan about the genesis and evolution of the partnership, which started in 2015 and will run to cover the 2019 Tour.

Coming together

Dimension Data is a systems integrator and managed services provider that brings together hardware and software from other providers to help organisations build the IT systems they need.

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