Payment Services & Credit Cards
Latest Features
The e-Open – Mastercard & the R&A
Priceless Wave – Mastercard & Uefa
One Moment (UK) – Visa & Fifa
Jersey Assurance – American Express & the NBA
Player of the Match Trophy – Mastercard & World Rugby
American Express to title sponsor PGA Tour’s Desert Classic Pro-Am event
Credit One Bank partners Raiders and Allegiant Stadium
Brighton nets £100m-plus deal with American Express
Mastercard partners with Women’s British Open
Features
Matchday App – Paypal & the FA
HSBC takes prominent place in Spurs second tier with CSR role
Women’s World Cup 2019 – Visa & Fifa
American Express buys into Brighton and Hove Albion’s long-term vision
Visa targets new business with Uefa and Afcon deals, says chief brand officer
Visa steps up to partner Uefa women’s football programme
Mastercard makes esports debut as first Global Partner of League of Legends
World Cup activations round-up (2/3)
Visa: Digital content key to multi-strand sports strategy
Payment services brand Visa has put digital content at the heart of its renewed Worldwide Paralympic Partner agreement with the International Paralympic Committee, as it aligns with the sport’s values of inclusivity, diversity and acceptance.
‘12th Man & Madness/Priceless’: Mastercard and the Uefa Champions League
May 2017 saw Uefa Champions League sponsor Mastercard launch an expansive pan-European activation based on ‘passionate fan support’ to leverage spiking soccer supporter interest around club football’s biggest annual showpiece – the Champions League Final.
Visa pays extra for Paralympic digital content rights in renewal
Payment services brand Visa has renewed its Worldwide Paralympic Partner agreement with the International Paralympic Committee for four years, from 2017 to 2020.
Sponsorship in the financial services sector, 2017
Research by Sports Sponsorship Insider into the financial services sector has generated rights values to 148 out of 430 recorded financial services sector sponsorship deals, worth €871.8m ($1,033m) per year, at an average deal value of €5.7m per year.
Activation Tracker: Activation trends in the financial services sector
American Express signs second NBA extension
Payment services brand American Express has signed an extension to its marketing partnership with the National Basketball Association (NBA), continuing as the Official Card of the NBA, WNBA and the NBA G League, the official minor league organisation, from 2017-18.
American Express keeps USGA on upward curve
Sponsorship revenues for the US Golf Association (USGA) will hit a record level in 2016 following the renewal of its agreement with financial services company American Express.
MasterCard kick-starts Russian business with KHL deal
Payment services brand MasterCard became the first international payment company to sponsor the Kontinental Hockey League in December having emerged from a damaging period of western sanctions in early 2015.
Visa makes late season deal for Formula E rights
Payment services brand Visa Europe followed up official partner deals for three Formula E races by signing as title sponsor of the end-of-season London ePrix.
Barclaycard gets Hamburg Arena rights as O2 retreats
Payment services brand Barclaycard will replace the German arm of the telecommunications brand O2 as the naming rights partner to the Hamburg Arena at the start of July.