Cycling
Zwift adds 2023 UCI Cycling Worlds to sponsorship portfolio
Global online fitness platform Zwift has been named as a sponsor of the 2023 UCI Cycling World Championships in Glasgow and across Scotland
Tour of Britain organisers seek title sponsor ahead of next month’s race
SweetSpot Group, which organises cycling’s Tour of Britain, is seeking a title sponsor for this year’s event after talks with a prospective backer broke down.
Electric vehicle charger Wenea joins La Vuelta’s official supplier portfolio
Vehicle charging and energy management provider Wenea has signed on as an official supplier of cycling ‘Grand Tour’, La Vuelta a España.
ASO confident over women’s Tour de France ‘investment’ as opener nets 3m domestic viewers
Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…
UCI registers CHF21.3m surplus as Tokyo 2020 sees revenues surge
The International Cycling Union (UCI) has registered a net surplus of CHF21.3m ($22.2m/€21.3m) in its latest annual report after the postponed Tokyo 2020 Olympics helped uplift revenues to CHF61.4m.
ASO brings in Waze to enhance Tour de France fan experience
Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.
Continental continues as top-tier sponsor of Tour de France
The Amaury Sport Organisation (ASO), organisers of the Tour de France, has secured an extension to tyre company Continental’s sponsorship of the event.
BBC extends RideLondon deal, Ford signs on as sponsor
UK public-service broadcaster the BBC has agreed a five-year extension to its rights deal for RideLondon, while US automotive manufacturer Ford has signed on as presenting partner of the event touted as…
Chinese Cycling Association agrees deal with Dongfeng Peugeot-Citroën
China's national cycling federation has agreed a 'strategic cooperation' with car manufacturer Dongfeng Peugeot-Citroën.
Kuehne+Nagel adds Tour of Britain, Women’s Tour to sponsorship portfolio
Logistics company Kuehne+Nagel has agreed a deal to sponsor the Tour of Britain and Women’s Tour cycling events.
Tudor backs Cancellara’s new cycling team
Watchmaker Tudor has signed on as title sponsor of a new cycling team being founded by Swiss great, Fabian Cancellara
Tour de France adds Hauts-de-Seine department as new sponsor
The Hauts-de-Seine department in northern France, which will host the start of the final stage of this year’s Tour de France, has strengthened its relationship with the cycling event by becoming a sponsor o…
UCI continues long-standing Tissot deal
The International Cycling Union (UCI) has signed an extension with its long-term sponsor, Swiss watchmaker Tissot
Infront adds E3 Saxo Bank Classic to cycling portfolio
The Infront agency has entered into an exclusive media and marketing rights agreement with the E3 Saxo Bank Classic cycling event in Flanders, Belgium
Adecco agrees two-year sponsorship deal for relaunched women’s Tour de France
Human resources firm Adecco has agreed a two-year deal to sponsor the women’s Tour de France.
The agreement sees Adecco become an official recruiter of the eight-day cycling race.
Zwift adds Paris-Roubaix Femmes to women’s cycling portfolio
Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one…
Mapei signs 2023 UCI Cycling World Championships sponsorship
Italian chemical products company Mapei has signed as an official partner of the 2023 UCI Cycling World Championships to be staged in Glasgow and across Scotland