Cycling
Dubai signs on as first E-Bike GP host, BMC to sponsor
New cycling series the E-Bike Grand Prix (EBK GP) has today (Tuesday) announced Dubai as its first race destination, with Swiss bike manufacturer BMC to serve as its technical partner
Walmart backs Cyclo-cross World Championships in home state
US retail giant Walmart has agreed a deal to become the title sponsor of the 2022 Cyclo-cross World Championships, which will take place in Fayetteville, Arkansas, USA
NTT adds women’s Tour de France to sponsorship portfolio
Global technology and business solutions provider NTT has agreed a deal to sponsor the women’s Tour de France ahead of its return to the calendar next year.
Astana Qazaqstan Team rebrand reflects greater role for Kazakhstan Cycling Federation
The UCI WorldTour team Astana-Premier Tech will be renamed the Astana Qazaqstan Team in 2022
ASO signs Santini to replace Le Coq Sportif as yellow jersey supplier
The Amaury Sport Organisation has expanded its association with Italian sportswear company Santini to include the supply of the yellow jersey for the Tour de France
Team Movistar signs technical deal with ‘strong, new brand’ La Passione
Premium cycling apparel brand La Passione has become then technical sponsor of Team Movistar's UCI WorldTour and Women’s WorldTour teams.
Umana Medical sponsors cycling’s European Road Championships
Health technology company Umana Medical has signed as a premium sponsor of cycling’s European Road Championships, scheduled for the Trentino region of Italy in September.
Premier Tech lines up next cycling move after UCI exit
Wastewater and treatment solutions company Premier Tech will depart as co-owner and co-title sponsor of UCI World Tour cycling team Astana-Premier Tech, with the Canadian firm set to take its financial…
Correos signs as La Vuelta logistics operator for second year
Spanish logistics company Correos has renewed it official logistics operator sponsorship of Spain’s preeminent cycling race La Vuelta a España for 2021.
Spanish soft drinks brand KAS renews La Vuelta sponsorship
Spanish Grand Tour cycling race La Vuelta a España has signed up soft drinks brand KAS as its official soft drink and supplier for the second consecutive year.
Tissot extends commitment to Tour De France, La Vuelta and ASO cycling classics
Swiss watchmaker Tissot has renewed its sponsorship of the Tour de France, La Vuelta and cycling classics such as Paris-Roubaix, Liège-Bastogne-Liège and La Flèche Wallonne, all organised by the Amaury Sp…
Movistar Team, Team Qhubeka and Team BikeExchange secure sponsors
Spanish telco Telefónica has signed an extension to its title sponsorship agreement with the UCI WorldTour’s Movistar Team.
Castore makes second move in cycling with Team Bahrain Victorious
UK-based sportswear brand Castore has made its second move into professional road cycling in a long-term agreement with Team Bahrain Victorious, the UCI WorldTeam that competes in the Tour de France
FDJ expands cycling commitment to women’s Tour de France
Amaury Sport Organisation, the organiser of cycling's Tour de France, has signed up government-owned sports betting operator Française des Jeux as a sponsor of the forthcoming women’s tournament.
EBU, France Télévisions land women’s Tour de France, Zwift to be presenting sponsor
Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…
Beer brand Jubel signs with Tour of Britain as search continues for title sponsor
Craft beer brand Jubel has signed as the ‘Official Après Beer’ of the UK’s pro-cycling events, the Tour of Britain, Women’s Tour and Tour Series.
Unde
Krys continues as top-tier sponsor of Tour de France
Cycling’s Tour de France will continue to be sponsored by French optician Krys.
The three-year extension signed by the brand means it continues its association as a major partner of the event.