New cycling series the E-Bike Grand Prix (EBK GP) has today (Tuesday) announced Dubai as its first race destination, with Swiss bike manufacturer BMC to serve as its technical partner
US retail giant Walmart has agreed a deal to become the title sponsor of the 2022 Cyclo-cross World Championships, which will take place in Fayetteville, Arkansas, USA
Global technology and business solutions provider NTT has agreed a deal to sponsor the women’s Tour de France ahead of its return to the calendar next year.
The UCI WorldTour team Astana-Premier Tech will be renamed the Astana Qazaqstan Team in 2022
The Amaury Sport Organisation has expanded its association with Italian sportswear company Santini to include the supply of the yellow jersey for the Tour de France
Premium cycling apparel brand La Passione has become then technical sponsor of Team Movistar's UCI WorldTour and Women’s WorldTour teams.
Health technology company Umana Medical has signed as a premium sponsor of cycling’s European Road Championships, scheduled for the Trentino region of Italy in September.
Wastewater and treatment solutions company Premier Tech will depart as co-owner and co-title sponsor of UCI World Tour cycling team Astana-Premier Tech, with the Canadian firm set to take its financial…
Spanish logistics company Correos has renewed it official logistics operator sponsorship of Spain’s preeminent cycling race La Vuelta a España for 2021.
Spanish Grand Tour cycling race La Vuelta a España has signed up soft drinks brand KAS as its official soft drink and supplier for the second consecutive year.
Swiss watchmaker Tissot has renewed its sponsorship of the Tour de France, La Vuelta and cycling classics such as Paris-Roubaix, Liège-Bastogne-Liège and La Flèche Wallonne, all organised by the Amaury Sp…
Spanish telco Telefónica has signed an extension to its title sponsorship agreement with the UCI WorldTour’s Movistar Team.
UK-based sportswear brand Castore has made its second move into professional road cycling in a long-term agreement with Team Bahrain Victorious, the UCI WorldTeam that competes in the Tour de France
Amaury Sport Organisation, the organiser of cycling's Tour de France, has signed up government-owned sports betting operator Française des Jeux as a sponsor of the forthcoming women’s tournament.
Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…
Craft beer brand Jubel has signed as the ‘Official Après Beer’ of the UK’s pro-cycling events, the Tour of Britain, Women’s Tour and Tour Series. Unde
Cycling’s Tour de France will continue to be sponsored by French optician Krys. The three-year extension signed by the brand means it continues its association as a major partner of the event.