Cycling

Cycling

Swiss watchmaker Tissot has renewed its sponsorship of the Tour de France, La Vuelta and cycling classics such as Paris-Roubaix, Liège-Bastogne-Liège and La Flèche Wallonne, all organised by the Amaury Sp…
Cycling

Spanish telco Telefónica has signed an extension to its title sponsorship agreement with the UCI WorldTour’s Movistar Team.
Cycling

UK-based sportswear brand Castore has made its second move into professional road cycling in a long-term agreement with Team Bahrain Victorious, the UCI WorldTeam that competes in the Tour de France
Cycling

Amaury Sport Organisation, the organiser of cycling's Tour de France, has signed up government-owned sports betting operator Française des Jeux as a sponsor of the forthcoming women’s tournament.
Cycling

Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…
Cycling

Craft beer brand Jubel has signed as the ‘Official Après Beer’ of the UK’s pro-cycling events, the Tour of Britain, Women’s Tour and Tour Series. Unde
Cycling

Cycling’s Tour de France will continue to be sponsored by French optician Krys. The three-year extension signed by the brand means it continues its association as a major partner of the event.
Cycling

Italian coffee brand Segafredo has extended its title sponsorship presence in UCI WorldTour cycling
Cycling

Flooring company Quick-Step has renewed its naming rights deal with UCI WorldTour cycling outfit Deceuninck – Quick-Step for a further six years, but Belgian window manufacturer Deceuninck is set to e…
Cycling

Cycling’s world governing body, the Union Cycliste Internationale, has added Italian sportswear company Santini as a sponsor of the newly-formed UCI Track Champions League.
Cycling

Sweetspot Group, organisers of UK cycling events including the tour of Britain, has signed up cycling outfitters Pearl Izumi as a sponsor
Cycling

Cycling’s world governing body, the Union Cycliste Internationale, has signed up bicycle tyre manufacturer Vittoria to its sponsorship portfolio.
Cycling

Cycling’s Giro d’Italia has renewed its sponsorship deal with bike manufacturer Bianchi ahead of the 2021 event.
Cycling

Automotive manufacturer Toyota has renewed its agreement as the official car of the cycling classics organised by RCS Sport. This includes the Giro d’Italia, which this year will begin on May 8.
Cycling

Italian men’s underwear brand Intimissimi Uomo has upgraded its association with the Giro d’Italia cycling classic to take on the white jersey sponsorship.
Cycling

Consumer loans specialists Cofidis Group has extended and expanded its title sponsorship contract with Team Cofidis, the French UCI WorldTour road cycling team
Cycling

Japanese bicycle component manufacturer Shimano has renewed its support of the Vuelta a España cycling event until 2024 through an extended agreement with race organiser Unipublic.