Cycling
Gripline – Continental & RCS Sport
Continental activated its sponsorship of the 2019 Giro D’Italia with an initiative – spanning a new product, exhibition, online activity and at-race work – driving home its mission to improve road safety.
#ThisIsOurTime – Škoda & the Tour de France
To redress the gender imbalance in cycling, in 2018, Škoda UK decided to use its voice within the sport to start a long overdue conversation about the gender gap in professional cycling.
Malaysia’s Tour de Femina adds Arya Premier as title sponsor
Arya Premier, a Malaysia-based events and business development company, has signed up as title sponsor of Le Tour de Femina, a UCI-sanctioned women's cycle race taking place from November 16 to 21 in Malaysia
Cofidis extends commitment to La Vuelta
French financial services company Cofidis has agreed a three-year extension to its partnership with ‘Grand Tour’ cycling event the Vuelta a España.
HSBC UK continues cycling support with UCI Road Worlds deal
The UK division of banking group HSBC has been unveiled as a sponsor of this year’s edition of the International Cycling Union’s (UCI) Road World Championships, which will be held in the English county of …
Beer brand Ambar agrees joint deal with La Vuelta and Ceratizit women’s race
Beer brand Ambar has agreed a deal to become the official beer of Spanish cycling race La Vuelta, as well as the women’s race, the Ceratizit Madrid Challenge.
Europcar extends La Vuelta partnership for 2019 race
Vehicle rental company Europcar has extended its Official Supplier partnership with Spain’s La Vuelta Grand Tour cycling race for another year.
Inaugural Women’s Tour of Scotland closes final deal with Arnold Clark
The inaugural Women’s Tour of Scotland cycling event has signed its final partnership with Scottish car retailer Arnold Clark.
Motorola Solutions to support Women’s Tour of Scotland
Communications technology provider Motorola Solutions has signed up as a sponsor of the inaugural Women’s Tour of Scotland cycling event.
Continental showcases four-wheel tyres at Tour de France
Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France
Cochonou renews Tour de France supplier deal
French sausage brand Cochonou has renewed its partnership with the Tour de France for another six years, until 2025
Sigma Sports partners up with UCI Road World Championships
Cycling apparel and equipment retailer Sigma Sports has agreed a partnership with the 2019 Road World Championships, which take place in the English county of Yorkshire from September 22-29
Carrefour extends with La Vuelta to 2021
Supermarket chain Carrefour has extended its main sponsorship of Spain’s La Vuelta grand tour cycling race for two more years.
Lotto, Soudal strike innovative extension to cycling team deal
Belgium's national lottery, Nationale Loterij, and sealants and adhesives brand Soudal have extended their title sponsorship deals with the Belgian UCI WorldTour cycling team
Fragata Olives commits to La Vuelta
Spanish food brand Fragata Olives has extended its partnership with Unipublic, organiser of Spain’s La Vuelta cycling tour.
Rebranded NTT renews Dimension Data partnership with ASO, Tour de France
Technology brand NTT, formerly known as Dimension Data, has renewed its data provider agreement with Amaury Sport Organisation, the organiser of the Tour de France
AG2R La Mondiale extends title sponsorship of UCI WorldTour team
French financial services company AG2R La Mondiale has extended its status as one of the longest-serving sponsors in the professional cycling peloton by renewing title sponsorship of the eponymous UCI…