This thread of articles reviews the activation campaigns ran by the main FIFA partners and FIFA World Cup sponsors. These marketing campaigns all started in May and June 2018, which is later than they were for the 2014 World Cup in Brasil. A noticeable trend throughout these is the desire to pass on a message of unity between people and nations. These campaigns are more prevalent than ever before, heavily relayed across brands' and influencers' social media platforms.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here