Goals of Kings – Budweiser & Premier League/LaLiga
In Colombia, Budweiser used its official partnerships with the Premier League and LaLiga to create a 2019 campaign based on famous goals from the two leagues.
Cap Amunt, Semper Amunt – Estrella Damm & RCD Mallorca
In April 2019, as Mallorca pushed for promotion back to Spain’s top tier, long-time official beer partner Estrella Damm launched a PR, OOH and social campaign to support the side through the season climax.
Courtyard Super Bowl Sleepover – Marriott & the NFL
For the 2019-20 NFL season, hotel partner Courtyard by Marriot’s season-long activation programme climaxed with the fifth iteration of its ‘Super Bowl Sleepover’ contest.
Jesus Our Supporter – Adidas & Flamengo
To leverage Brazilian side Flamengo’s appearance in the 2019 Copa Libertadores final, shirt supplier Adidas projected the club’s shirt onto the Rio's statue of Christ the Redeemer.
Game Changers – Electric Ireland & the Irish Football Association
Electric Ireland’s ‘Game Changers’ women’s grassroots initiative with the Irish Football Association (IFA) in Northern Ireland was a three-year, always on, multi-channel programme with linked advertising campaig…
SportBusiness Sponsorship 7:8
FOOTBALL – Maui Jim, Yabo Sports reflect poles in United’s global partner strategy
FOOTBALL – 1XBet ousts BetVictor at Liverpool, MG Motor upgrades to global
FOOTB
1XBet ousts BetVictor at Liverpool, MG Motor upgrades to global
1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global
Watford, West Ham, Burnley, Bournemouth see strong uptick in shirt inventory
Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.
Budweiser finds ‘missing piece’ of sponsorship puzzle in LaLiga, Premier League deals
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League
Wolves brings in ManBetX to increase fee, Villa scores with W88
Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.
Brazilian club football sponsorship in freefall after Caixa exit
Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.
GoDaddy, Uber invest in ICC Official Partner tier
US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.