Phil Stephan, director of global consulting at data-driven sports marketing agency Two Circles, tells Sports Sponsorship Insider that sports rights-holders hold digital marketing assets that can compete with targeted advertising campaigns on Facebook and Google.
Rolex-owned luxury watch brand Tudor has added sponsorship of World Rugby to its deals with the New Zealand All Blacks and high-profile sporting and celebrity ambassadors to build a brand identity distinct from its parent company.
German luxury car brand BMW has upped its investment in the Formula E motor racing series to promote the BMW i range of hybrid and electric cars and claim a leadership position in the fast-growing e-mobility sector.
Sports Sponsorship Insider invited Scott Branch, head of communications, Motorsports at the CSM Sport & Entertainment, to look back on the Formula One season and highlight five things the agency learned from the series' first year under new owners Liberty Media.
Heineken and Formula One: Interview with Hans Erik Tuijt, director global sponsorships at Heineken International
Sports Sponsorship Insider spoke with Hans Erik Tuijt about Heineken’s learnings, thoughts on the changes to Formula One made under new owners Liberty Media, and goals for next season and beyond.
Payment services brand Visa has put digital content at the heart of its renewed Worldwide Paralympic Partner agreement with the International Paralympic Committee, as it aligns with the sport’s values of inclusivity, diversity and acceptance.
UK equestrian sports body British Eventing has conducted a major study of its audience data with the sport marketing agency Two Circles. Chief executive David Holmes explains how the study has informed the revamp of this traditional sports’ sponsorship strategy.
May 2017 saw Uefa Champions League sponsor Mastercard launch an expansive pan-European activation based on ‘passionate fan support’ to leverage spiking soccer supporter interest around club football’s biggest annual showpiece – the Champions League Final.