Restart India – Lifebuoy & Royal Challengers Bangalore
As India began reopening from its first national lockdown in late October 2020, soap brand Lifebuoy leveraged its partnership with IPL team Royal Challengers Bangalore to promote habits like wearing a mask, social distancing and maintaining proper hand hygiene.
Donate Your Words – Cadbury & Manchester United
To kick-off its new Manchester United partnership in February 2020, Mondelēz International brand Cadbury launched a second wave of its ongoing ‘Donate Your Words’ campaign.
Goals of Kings – Budweiser & Premier League/LaLiga
In Colombia, Budweiser used its official partnerships with the Premier League and LaLiga to create a 2019 campaign based on famous goals from the two leagues.
Cap Amunt, Semper Amunt – Estrella Damm & RCD Mallorca
In April 2019, as Mallorca pushed for promotion back to Spain’s top tier, long-time official beer partner Estrella Damm launched a PR, OOH and social campaign to support the side through the season climax.
Jesus Our Supporter – Adidas & Flamengo
To leverage Brazilian side Flamengo’s appearance in the 2019 Copa Libertadores final, shirt supplier Adidas projected the club’s shirt onto the Rio's statue of Christ the Redeemer.
Game Changers – Electric Ireland & the Irish Football Association
Electric Ireland’s ‘Game Changers’ women’s grassroots initiative with the Irish Football Association (IFA) in Northern Ireland was a three-year, always on, multi-channel programme with linked advertising campaig…
SportBusiness Sponsorship 7:8
FOOTBALL – Maui Jim, Yabo Sports reflect poles in United’s global partner strategy
FOOTBALL – 1XBet ousts BetVictor at Liverpool, MG Motor upgrades to global
FOOTB
1XBet ousts BetVictor at Liverpool, MG Motor upgrades to global
1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global
Pringles signs first League of Legends partnership for European finals
Kellogg’s-owned snack brand Pringles has signed its first partnership with a League of Legends esports property.
Espanyol follows Southampton, signs shirt deal with LD Sports – report
LaLiga club Espanyol has reportedly signed a new front-of-shirt deal with LD Sports – the mysterious, newly-launched Chinese content platform and shirt sponsor of Premier League club Southampton.
Flamengo signs new front-of-shorts partnership with Benevix
Campeonato Brasileiro Série A club Flamengo has signed a new front-of-shorts partnership with Brazilian health insurance firm Benevix.
10CRIC seals global betting deal with Caribbean Premier League
Indian online betting brand 10CRIC has signed a new global betting partnership with the Caribbean Premier League (CPL)