Activations

NatWest's award-winning campaign with The England and Wales Cricket Board (ECB) NatWest have been sponsors of the ECB since 2017 and have a deal running until 2021

KFC launches 'Buckethead' campaign with the Big Bash League and Cricket Australia

After month's of talks, Japanese athletics shoe and apparel manufacturer Asics agreed to sign off a three-year Official Partner deal, from 2017 to 2019, as the federation’s sole kit supplier.