World Cup activations round-up (3/3)
World Cup activations round-up (2/3)
American Express signs on as sponsors commit to Wimbledon
Mineral water brand Evian, banking group HSBC, Lanson Champagne and beer brand Stella Artois have renewed partnerships with Wimbledon, while payment services brand American Express has signed on as a new sponsor of the grand slam tennis tournament.
Competition expected to drive AFC rights above $100m per year
Bids are due next week for global sponsorship rights to the club and national team competitions run by the Asian Football Confederation for the eight years from 2021 to 2028. The rights are being tendered together with the media rights but can be acquired separately.
Swissquote: Manchester United deal grows global profile
Sponsorship in the automotive sector, 2017
Allianz adds Minnesota United to stadium Naming Rights portfolio
German financial services provider Allianz has been unveiled as the naming-rights partner of the future home stadium of Major League Soccer franchise Minnesota United.
Top five motorsports generate €2.33bn from sponsorship in 2017 UPDATED
For 2017, we have researched over 900 deals across 28 countries and covering 124 rights fees to map out the sponsorship landscape of motorsports.
Betfair overcomes revenue plateau, signs with top clubs
Online betting company Betfair has reprised an Official Partner deal with Spanish LaLiga club Barcelona, after a five-year gap.
Dafabet pots Masters title sponsorship extension
Online betting company Dafabet has extended its title sponsorship agreement with World Snooker for the Masters tournament by a further three years.
Sky Bet ups stake in Football League title sponsorship
Online sports betting company Sky Bet is understood to have had a late change of heart about the value of its title sponsorship deal with the English Football League, clearing the way last month for a renewal of its deal.
Toyota pays record fee for Paralympic rights
The International Paralympic Committee (IPC) has brokered its most-valuable sponsorship deal to date in a nine-year Worldwide Partner agreement with carmaker Toyota.