Mineral water brand Evian, banking group HSBC, Lanson Champagne and beer brand Stella Artois have renewed partnerships with Wimbledon, while payment services brand American Express has signed on as a new sponsor of the grand slam tennis tournament.
Bids are due next week for global sponsorship rights to the club and national team competitions run by the Asian Football Confederation for the eight years from 2021 to 2028. The rights are being tendered together with the media rights but can be acquired separately.
German financial services provider Allianz has been unveiled as the naming-rights partner of the future home stadium of Major League Soccer franchise Minnesota United.
For 2017, we have researched over 900 deals across 28 countries and covering 124 rights fees to map out the sponsorship landscape of motorsports.
Online betting company Betfair has reprised an Official Partner deal with Spanish LaLiga club Barcelona, after a five-year gap.
Online betting company Dafabet has extended its title sponsorship agreement with World Snooker for the Masters tournament by a further three years.
Online sports betting company Sky Bet is understood to have had a late change of heart about the value of its title sponsorship deal with the English Football League, clearing the way last month for a renewal of its deal.