World Cup activations round-up (3/3)
World Cup activations round-up (2/3)
Competition expected to drive AFC rights above $100m per year
Bids are due next week for global sponsorship rights to the club and national team competitions run by the Asian Football Confederation for the eight years from 2021 to 2028. The rights are being tendered together with the media rights but can be acquired separately.
Swissquote: Manchester United deal grows global profile
Sponsorship in the automotive sector, 2017
Top five motorsports generate €2.33bn from sponsorship in 2017 UPDATED
For 2017, we have researched over 900 deals across 28 countries and covering 124 rights fees to map out the sponsorship landscape of motorsports.
Betfair overcomes revenue plateau, signs with top clubs
Online betting company Betfair has reprised an Official Partner deal with Spanish LaLiga club Barcelona, after a five-year gap.
Sky Bet ups stake in Football League title sponsorship
Online sports betting company Sky Bet is understood to have had a late change of heart about the value of its title sponsorship deal with the English Football League, clearing the way last month for a renewal of its deal.
Toyota pays record fee for Paralympic rights
The International Paralympic Committee (IPC) has brokered its most-valuable sponsorship deal to date in a nine-year Worldwide Partner agreement with carmaker Toyota.
The Big Mac
McDonald’s corporate director of sports marketing in Latin America, David Grinberg, talks about his journey from a sports journalist to the head of sponsorship activation for the 2016 Olympic Games.
IOC frees BOA to make Aldi supermarket deal
German discount supermarket chain Aldi has signed a four-year deal with British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016 Summer Olympic Games in Rio and the 2018 Winter Olympic Games in Pyeongchang.
Puma’s FIGC extension breaks €20m-per-year barrier
Sporting goods brand Puma has extended its sponsorship of the Italian Football Federation (FIGC).