Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
The International Table Tennis Federation is close to announcing a Chinese investor as its long-term partner as part of a wider commercial overhaul, SportBusiness understands
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari.
Dutch beer company Heineken has acquired the rights to Uefa’s three club competitions in the next cycle and global rights to next summer’s Euro 2020.
Spanish LaLiga club Sevilla FC has embarked on a modernisation process, including a major refurbishment of both its stadium and training ground, as it looks to accelerate growth in commercial revenue.
England’s Football Association has rolled the assets from three separate deals into its new deal with UK telco BT, which was agreed in June.
MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.
Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.
The sponsors of clubs in Italy’s Serie A with the highest level of recognition among football fans are Jeep, Lete and Pirelli, according to research by Italian consultancy StageUp and research company I…
Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim
The International Table Tennis Federation will launch a tender process late this month to find a long-term partner for its commercial rights sales from 2021. Story by Frank Dunne.