Frank Dunne

Surfing

World Surf League chief executive Erik Logan explains how surfing's inclusion in the Olympics and sponsorship deals with brands like Apple are helping propel the property towards commercial maturity. Frank Dunne reports.
Multiple Sports

Investments from online betting brands in the sponsorship of Brazilian football clubs and competitions over the last 12 to 18 months have led to massive inflation in the value of sponsorship rights, even though sports betting is still not properly regulated in the country.
Football

The longer a new stadium goes without a naming sponsor, the harder it is to find one prepared to pay a high fee. Frank Dunne asks why teams from the most watched football league in the world so often struggle to land venue sponsors.
Football

Italian clubs are negotiating with betting brands as 2018 ban set to be overturned Much-delayed white paper on UK regulation due in the coming weeks
Football

Fifa will almost certainly secure a big uplift in sponsorship income for the 2023-2026 cycle, culminating in the 2026 World Cup in the US, Mexico and Canada. However, it will struggle to achieve the kind of increase which Fifa president Gianni Infantino has mandated from his commercial team.
Football

Association with Qatar being toned down or excluded completely in some activations Coca-Cola, Adidas, McDonald’s, Budweiser take stance on worker rights; others remain silent
Football

Elite players increasingly refusing to engage with brands they don’t approve of Sponsor contracts with leagues and federations do not guarantee access to named individuals
Football

Uefa narrowly missed out on what was set to be one of its largest-ever sponsorships for the Champions League earlier this summer when a deal with the Crypto.com cryptocurrency company fell through at the last moment.
Multiple Sports

Aim Sport and Supponor in bitter legal dispute with millions at stake Switch to software-based service should remove gremlins plaguing digital replacement technology
Football

Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.
Motorsport
Betting

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Table Tennis

The International Table Tennis Federation is close to announcing a Chinese investor as its long-term partner as part of a wider commercial overhaul, SportBusiness understands